SeasonalSELECTIONS - Origlio Beverage

Programs
Dos Equis
Tough Mudder Sweepstakes
Tough Mudder is the toughest event on the planet and the
Most Interesting Man’s favorite race. This 12-mile obstacle
course, designed by British Special Forces, attracts
contestants from around the globe – and is sure to attract
Dos Equis fans to your store!
Dos Equis is giving consumers nationwide the chance to
make their life more interesting by winning tickets to their
local Tough Mudder event. In addition, they can instantly
opt-in for a chance to win tickets to a Tough Mudder event
in Australia in 2014.
In the tri-state area, Dos Equis will encourage consumers to
text-to-win Tough Mudder participant and spectator tickets
to the Tough Mudder Tri-State in Englishtown, New Jersey
on October 12th and 13th.
With Dos Equis and Tough Mudder, get ready for extreme
profits! Sales are easy when you get tough. Discover your
most interesting sales with Dos Equis!
Heineken Voyage
Heineken is inviting
legendary travelers to
experience challenges
like never before with the
incredible opportunity to
travel the world and
catch the most
progressive games of a
lifetime: a soccer match
in Europe, a tennis
match in Australia and
an American football
game in London!
Beginning August 1st and running through September
30th, the Heineken Voyage program is set to coincide
with the kickoff of the fall sports season. The program
will be supported on several fronts including digital
support and a brand new TV advertisement that includes
a 10-second tag dedicated to promoting the Voyage
program and driving consumers to participate at retail
and on-premise.
Heineken-themed POS and promotional packaging will
invite shoppers to participate in the Legendary Travelers
promotion by purchasing Heineken and texting in to
download the exclusive Heineken augmented-reality Star
app. Shoppers will scan the Heineken Star Bottle to
participate and unlock the experience. In addition, there
will be daily instant wins including hundreds of travel
gear prizes and four $100 reward cards daily, preparing
consumers for the journey and driving them back in-store.
Score world-class profits with the Heineken game plan!
Dos Equis Masquerade
From the beginning of time, masks
have been an opportunity to don a
new persona, an alter ego, or a way
to hide your true identity. This fall,
Dos Equis is donning its own mask
with unique promotional packaging,
including limited edition bottle labels
with unique codes, so every bottle is
a potential winner.
At retail, Dos Equis is encouraging
consumers to discover their more
interesting side by entering the codes
found on the bottle labels, designed
by acclaimed artist Hydro74, online
at www.DosEquis.com/Masquerade
for a chance to win one of several
trips to the Dos Equis Masquerade
party in Miami, Florida. Participants
increase their chances of winning
each time they enter. POS featuring
the limited edition bottles encourages
consumers to grab a pack and enter
the Masquerade Sweepstakes.
On-premise, Dos Equis is delivering
facilitated sampling events for patrons
to explore a night of intrigue, and to
inspire in-bar Masquerade parties.
Everything from wearable masks to
coasters to temporary tattoos
designed by Hydro74, help guests
slip into their alter egos for the night.
Patrons who post photos celebrating
with Dos Equis to Instagram
(#DosEquis) will be automatically
entered into the sweepstakes for a
chance to attend the Dos Equis
Masquerade, the ultimate masked
celebration, or secondary prizing.
Drinkers can also enter the sweeps by
using the codes on the limited edition
bottle labels, so every beer they order
is another chance to win. This
Halloween, join Dos Equis and
discover more interesting profits!
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HeadyTimes v.75 www.origlio.com