SeasonalSELECTIONS - Origlio Beverage

Fall 2013 | V.75 

ORIGLIO BEVERAGE 

ANDY ENGLAND 

GOES 

BIG 

W I T H C O O R S L I G H T 

Retail Edge Seasonals The Beer Guy New Products Programs 

T H E R I S E O F I P A S | A U T U M N A L S E L E C T I O N S | B A R R E S C U E

Letter toTHE TRADE 

Pilsners are Fine, but IPAs Divine? 

The Consumer Will Decide. 

Dear Valued Customer, 

PILSNER IS UNDENIABLY THE WORLD’S 

best-selling beer. And why not? Since its debut 

back in the 1840s in what is now the Czech 

Republic, this crystal clear stunner with its white, fluffy 

head is a delightful contradiction as only a delicious 

beer can be. It’s both sharp and delicate; the spicy 

bite of the hops is balanced by bready, malty 

goodness. Perhaps because of this contradiction, 

pilsner is a great food beer. It stands up to big 

flavors, but it complements delicate flavors too. It is 

perfect with pizza. 

Sure, pilsner has a lot going for it, but let’s take a 

look at the rise of IPAs in the craft segment. Beverage 

Marketers Insights President, Benj Steinman provides 

the numbers to back up the IPA story. “Premiums 

“IPAs…it’s a trend that’s tasty, profitable 

and the new American normal.” 

(almost entirely light lagers at this point) are almost half the business at a 46.9% 

share, but IPAs are running away with it at a 20% share in the craft segment, 

based on dollar sales.” In fact, of the top 15 best-selling craft beers, six are IPAs 

including two from Sierra Nevada and one from Lagunitas. The top seller in the 

category are Samuel Adams’ seasonals. They’ve held that spot for a while now. 

Why so many IPAs? Simply put, the American palate is evolving. Consumers still 

crave variety, but even in food manufacturing, the bold flavors of Latin America 

and Asia have become mainstream. As reported by Stephanie Strom in her New 

York Times article “Bold Colors, New Flavors” which appeared in the July 9 

edition, The Mintel Group, a market research firm, estimates that between 2012 

and 2017 sales of ethnic foods in grocery stores will grown more than 20% with 

Middle Eastern and Mediterranean foods increasing the most. My own sons put 

a spicy Asian condiment called Sriracha on everything. 

In This 

ISSUE 

Cover Story .........................1 

Brewer Highlight ..................2 

Sunny Beverages..................3 

Lucky’s Last Chance ..............4 

New Products ......................5 

Seasonal Selections...............7 

Available Year-Round.........19 

Perfect for the Season 

Programs ..........................20 

Retail Edge........................24 

The Beer Guy ....................25 

Could it be that in beer aficianado’s quest for more flavorful beer, they prepared 

the American palate for exotic cuisines? Maybe. 

The next time you are out, count the number of tap handles that are devoted 

to IPAs. It still surprises me, but it’s a trend that’s tasty, profitable and the new 

American normal. 

As always, thanks for your business and good selling. 

Yours Truly, 

® 

Heady Times is published five times a year, courtesy 

of Origlio Beverage. 

Dominic Origlio 

President

CoverSTORY 

Andy England, MillerCoors CMO, 

“Goes Big” with Coors Light 

MEET CHIEF MARKETING OFFICER ANDY ENGLAND. 

Since 2006 he has been the man responsible for leading 

Coors’s efforts in marketing and strategy. Before joining Coors, 

England spent more than 20 years driving profitably and growth for 

some of the world’s most recognized brands, including Hershey, 

Nabisco, Cadbury Schweppes and Dr. Pepper/Seven-Up. 

England’s insights and stead-fast focus on Coors Light’s Rocky Mountain 

Cold Refreshment have propelled the brand nationally up the ladder to 

become the United States’ second most successful brand. That’s quite an 

accomplishment in an era where premium lights are often written off by 

many beer journalists. And Coors Light’s gain of 0.3 share points is not to 

be taken lightly since rates of overall consumption of alcohol are not 

“With Coors Light, we’re shooting for a ten share nationally…” 

rising. Considering the obstacles that have affected 

beer sales lately (weather, unemployment and rising 

payroll taxes) Coors Light is holding its own and 

England believes there is reason to be optimistic. 

At a recent meeting of franchise wholesale distributors 

where the rallying cry was “Go Big or Go Home”, 

England reminded the audience that “The brand is 

number one in cities where crafts flourish – places like 

New York City, Portland and San Francisco.” He went on 

to explain, “When it gets hot, the beer shopper is looking 

for cold refreshment, and nothing delivers better than Rocky 

Mountain Cold Coors Light. That’s why we call it ‘The 

World’s Most Refreshing Beer’. The latest packaging 

innovations have reinvigorated the brand. The mountains on 

the package cue cold, and when the mountains on the bottle 

or can turn blue, you know that your Coors Light is as cold 

as the Rockies! We know from research that shoppers want 

to know when their beer is cold enough to drink. That’s 

why cold activation works as a selling tool at point 

of purchase.” 

In 2013 England and the Coors Light Marketing team 

aim to refresh the most people ever and that includes 

millennials, a generation whose taste in music 

embraces country in numbers never seen before. 

Through an exclusive sponsorship of country superstar 

Jason Aldean’s Night Train Tour, Coors Light will 

refresh this key demographic’s body and soul on 

August 24th at Camden’s Susquehanna Bank 

Center. Don’t miss this opportunity to leverage your 

sales by participating in this program, which like 

Aldean’s take on country music, really rocks. Ask 

your Origlio Beverage representative for details. 

www.origlio.com HeadyTimes v.75 1

BrewerHIGHLIGHT 

Tony Magee 

Lagunitas Brewing Co. 

LAGUNITAS IS KNOWN FOR 

its unadulterated representation 

of bold West Coast brews with 

quirky names and label designs. 

Equally famous is its non-conformist 

founder, Tony Magee who has 

been called a brewing genius with 

a great sense of humor. Magee 

denies both of these assertions. 

The brewery was established in 

1993 when Magee transitioned 

from a career in printing and 

music to one in the craft beer industry. Twenty years later, 

Lagunitas, located in Petaluma, California, is undeniably 

a success story. It is one of the fastest growing craft breweries in the 

country (the 6th largest in America) and one of the most beloved. Later 

this year, the new Lagunitas brewery, located in Chicago’s Douglas 

Park neighborhood, will be fully operational. The 300,000-square-foot 

brewery with a 1.7 million barrel capacity, will nearly double the 

brewery’s production when it opens. 

“Humor and optimism are the only philosophies that justify even getting 

out of bed in the morning, which I do almost every day,” says Magee. 

His humor and creativity shine through in many facets of his work 

including the cool, retro Lagunitas beer labels, which he designs. “The 

reason they have a retro look could be because I’m a total amateur 

designer and have no idea what I’m doing.” 

As a musician, Magee sees many similarities between music and 

brewing, “Everything in life is a form of music. Music is a language 

without words, one that everyone understands regardless of culture or 

language. I see our brand as an extremely long-form composition; a 

20-year long symphony.” As far as choosing which styles of beer to 

brew, Magee again uses the symphony analogy, “If you’re lucky, and 

we have been so far, then the composition takes on a life of its own 

and the page talks back to you and tells the composer what to write 

down. We certainly do things that are interesting to us, but we are also 

very much in the world, so we listen to it as well. In more ways than 

not, I’d say that our customers have been driving the bus and writing 

the recipes from the very beginning and we also like what they seem to 

want. Was that as confusing for you as it was for me?” 

Magee’s latest opus is his new book, Lagunitas Brewing Company, The 

Story; So You Want To Start A Brewery…? “It is as true as the day is 

long,” he says. “The stories are ones we have told a thousand times 

and I just wanted to write them down. When you’re living your life, you 

cannot connect the dots looking forward, but looking back, the path 

seems obvious. By writing it down and seeing how even the hard stuff 

was all so logical and even inevitable, I think it gives us more 

confidence in our decisions going forward into the murky future. I also 

thought that beer lovers might enjoy a peek behind the curtain into the 

fear and rage that sometimes give birth to something better than itself.” 

Although he 

has not 

actually brewed 

for 19 years, 

Magee created 

the recipes until 

recently. “I 

realized long ago 

that there are 

people who are far 

better physical 

brewers than I ever 

was. But, as in 

music, if I compose a 

string quintet, I might 

have written the notes 

on the page, but I 

should not pretend to 

also play cello or French horn if I expect to 

hear it back the way I wrote it down!” 

Magee is excited about the new brewery in 

Chicago. He explains how the idea came 

about. “My wife, Carissa handles all of the 

brewery scheduling and trucking logistics. 

One morning she was bemoaning the price 

of shipping beer east, during California 

harvest times and I asked her how many 

trucks were now east-bound each week. 

She said ten. I asked how much we paid 

for a reefer-truck to NYC and she said six 

grand. Chicago is a little less and Florida is 

a lot more. So, I started thinking, ‘our east 

coast markets are mostly growing at 80% to 

150%. Ten trucks now will be 20 next year. 

Six thousand times 20 trucks is 

$120,000… Whoa.’ I entered a $120k 

payment into a mortgage calculator and 

saw that I could borrow more than enough 

to build a brewery with that amount. 

Chicago was the obvious choice since I 

knew the landscape there, but it is also the 

trucking rail center of North America and a 

beautiful city with a great 100-year-old, 

beer-loving culture. It seemed obvious. A 

week later I went and found the perfect 

building and signed a lease right then and 

there. Now you know the story.” 

For the entire interview 

with Tony Magee visit 

Facebook.com/OriglioBeverage 

2 

HeadyTimes v.75 www.origlio.com

Off-PremiseSPOTLIGHT 

Sunny Beverages 

DAVE ARROWOOD HAS BEER IN HIS BLOOD. 

His grandfather started in the beer business in 

1963, making Arrowood a third generation, 

Bucks County beer salesman who loves what he does. 

Today, he carries on the family tradition as manager 

of Sunny Beverages in Doylestown. He learned the 

ropes at B & B Beverages, where he worked for his 

uncle, who taught him everything he knows about the 

business. “He never cut me any slack. It was what 

you call tough love,” Arrowood recalls of his time at 

B & B. He began working there in 2004. Three 

years later, he had enough experience and 

confidence to take over Sunny Beverages, a small 

drive-through-only retail operation that was in need 

of a change. 

“Drive-through stores have a purpose, but they only serve a niche 

market,” says Arrowood who felt constrained by the format. “I felt it 

replaced real customer service with convenience.” With that in mind, he 

made the decision to convert the distributor into a walkthrough store that 

would offer incomparable service and a greater variety of beer. 

Would Sunny’s customers accept the drastic change? Arrowood was 

admittedly nervous to find out, but he held his breath and in January 

2013, made the leap. 

As it turns out, Doylestown was ready for the transformation. 

Arrowood and his staff adapted to the changing marketplace and 

continue to stay ahead of the curve. “We’ve more than doubled our 

inventory across the board,” Arrowood proudly reports. “With the 

format change, we are able to house a much better selection of beer, 

offer a climate-controlled environment and improve relationships with 

our customers.” 

These days, the employees of Sunny Beverages are on a first name 

basis with many of their customers, and those relationships go a long 

way, according to Arrowood. His grandfather taught him to make every 

customer feel like a part of the family and that is something he believes 

sets Sunny’s apart from other Ds. The staff at Sunny’s, which includes 

Assistant Manager, Scott Dean has created a welcoming environment 

where the knowledgeable employees help drive the business. “Our 

shoppers trust that we know what we’re talking about,” says Arrowood. 

“Being able to educate customers is the best way to sell anything and we 

weren’t able to do that when it was a drive-through. Craft makes up 

about a quarter of our store. If we weren’t able to inform our customers 

about what goes into brewing the beers that cost a bit more, they would 

be less likely to commit to a whole case purchase. We familiarize 

ourselves with each beer as much possible, so we are able to relay 

details to our customers.” In addition to the face-to-face conversations, a 

dry erase board that hangs above the cash register, displays several food 

and beer pairing recommendations and weekly samplings are held at the 

store to further educate curious customers. 

The Doylestown distributor has taken quite a few risks under Arrowood’s 

watch, but thankfully, they’re paying off. While there are some customers 

who miss the drive-through, Arrowood stands by his decision and 

believes his business is better for it. 

Manager, Dave Arrowood (Left) with 

Assistant Manager, Scott Dean 

There are more changes on the horizon for 

Sunny Beverages. Arrowood will continue to 

update the building with new lighting and 

other cosmetic renovations, but the big plan 

is to move to a completely new site within 

the next couple of years. Arrowood is also 

considering opening a small take-out bottle 

shop, equipped with a growler-filling station 

and an even greater selection of beers. 

“Something a little more specialized, that 

would be a lot of fun for us,” he says. 

Despite the region’s long, dismal winter 

and the beer business’ current struggles, 

things in Doylestown appear to be sunnier 

than ever. 


On-PremiseSPOTLIGHT 

Lucky’s Last Chance 

FORMER MARKETING EXECUTIVE, CHRIS BARNES KNEW A 

long time ago that he didn’t want a boss. “I wanted to run with my 

own ideas,” he says. And that he did. Barnes, along with his wife, 

Sandra and business partner, Mike Gartner opened Lucky’s Last 

Chance on Main Street in Manayunk, two years ago. The vintage 

road trip-inspired bar is named for a classic neon sign for “Lucky’s 

Liquors” that Barnes came across on one of his many journeys 

throughout the U.S. “Opening the bar was our last chance to do 

something. If we didn’t do it when we did, we never would have. 

That’s where the Last Chance comes from,” he says with a smile. 

“So, we poured our hearts, our souls and all of our money into it.” 

Today, the bar is thriving and Barnes couldn’t be happier that he followed 

his vision. The two-story, tavern/restaurant offers incredible craft beer, 

a unique food menu and excellent service. “Every 

bar has access to great beer,” he 

says, “but not all bars have a staff 

as passionate as ours.” With six 

taps and 36 bottle/can selections, 

Lucky’s caters to those who 

appreciate well-crafted beer. “I 

love giving my customers new 

experiences. Converting someone 

into a beer nerd is so fun. We are 

aware that we can’t survive on craft 

beer enthusiasts alone in this area, so 

we educate people and urge them to 

try new things,” says Barnes. For those 

who are hesitant to “drink outside their 

comfort zones,” the well-educated staff at Lucky’s is there to help find a 

beer they will love. “There is a gateway beer for everyone,” says Barnes, 

“and we are happy to help find it. We ask questions like, ‘What do you 

usually drink? Do you like chocolate, fruit, bitter flavors etc.’ until we get 

an understanding of their taste preferences. We are then able to offer 

comparable beers (via samples) until we find just the right one.” In 

addition, Lucky’s offers beer flights every Tuesday night (the Flight Club) 

from 8 until 10 PM to introduce people to new brews. 

“We taste every single beer before we put it in front of the customer, and 

with only six taps, we are able to always serve it fresh.” he says. 

However, Barnes understands that not all people have the same tastes 

and admits that selecting the beers to put on is an on-going internal staff 

conflict. “We fight about which beers are better all the time,” he laughs. 

“It’s a good problem to have. We are so lucky to have so many great 

breweries around.” 

Barnes supports local businesses as much as possible. In addition to 

carrying several local beers on a daily basis and highlighting local 

breweries every Friday night, all of the produce used at Lucky’s is 

purchased from local farms and Barnes supports local artists, showcasing 

their work every first Friday of the month. He also sits on the board of the 

Manayunk Development Corporation, helping to find new businesses to 

bring to the area. “I love Manayunk,” says Barnes. “Where else can you 

find an authentic record store today? It’s cool too that in almost every 

shop here, the owner is actually there. It’s a different level of service. 

People in this town are so passionate about what they do.” 

Owner, Chris Barnes 

Not only does Barnes support his 

community, he is also active in 

numerous charities. Barnes has 

hosted events for the 

Manayunk/Roxborough Food Coop, 

various cancer organizations 

and each November, he and his 

staff participate in Movember, a 

moustache-growing event that 

raises awareness and funds for 

men’s health issues. 

Undoubtedly a great beer bar, 

run by a wonderful staff, it would be 

remiss to talk about Lucky’s Last Chance 

without mentioning their wildly creative food 

menu. Nothing is better with a great beer 

than all-American fare. At Lucky’s, however, 

you won’t find your run of the mill 

hamburgers and hot dogs. Rather, their 

“artistic” menu is made up of specialty 

burgers and dogs, taken to a whole new 

level. The Mak Attack is a double stacked 

burger topped with a heaping pile of mac 

& cheese and the Joocey Lucy features two 

all beef patties stuffed with American 

cheese, bacon and onion. Their popular PB 

& Bacon Burger with a side of jelly took 

home the crowd favorite award at the 3rd 

Annual Burger Brawl, a fundraising event 

for Philadelphia schools. “Our burgers are 

awesome,” says Barnes, “but our dogs are 

our best kept secret.” The meticulously 

prepared franks have been highlighted in 

the food section of the Inquirer and include 

such favorites as the Buffalo Bill that is 

topped with shredded chicken, dipped in 

Buffalo sauce with blue cheese crumbles 

and their best seller, the Scorpion, a mac & 

cheese-topped dog with diced jalapenos. 

“We do glutinous very well,” says Barnes, 

“You won’t find any salads on our menu.” 

4 


NewPRODUCTS 

Dinkelacker Pilsner 

It’s back! This bottom fermented 

pilsner is brewed according to a 

century old recipe. The smooth 

pilsner has a distinct touch of hops 

and is refreshingly dry and pure. 

Pale in color with a crisp, clean 

taste, it is light, frothy and 

delicately tart; a truly refreshing 

beer. ABV: 5.5% Packages: 

16.9 oz. cans and draught 

Availability: Now, year-round 

Hank’s All Natural 

Harmony Crafted Teas 

Red Bull Editions 

A perfect blend of flavor and 

goodness, Hank’s All Natural 

Premium Black Teas have no 

artificial colors or flavors, no 

preservatives and no GMOs. 

They are gluten-free and made 

with a unique proprietary 

sweetener blend that includes 

pure cane sugar, agave nectar 

and Rebiana (purified Stevia 

extract). Available in Black Tea 

with Lemon and Half & Half 

flavors, these delicious teas 

are only 90 calories per 

bottle! Package: 20 oz. plastic 

bottles only Availability: Now, 

year-round 

Red Bull Editions combine the effect of Red Bull with 

three new flavors: Red (Cranberry), Silver (Lime) and 

Blue (Blueberry). All three flavors harmonize very well 

with the Red Bull Energy Drink. The Editions have the 

same functional ingredients as Red Bull Energy Drink 

with additional natural and artificial flavors and 

coloring. Package: 8.4 oz. cans only Availability: Now, 

year-round 

Blue Moon Graffiti Collection 

The Graffiti Collection is a line of specialty craft beers 

from the Blue Moon Brewing Company. “Artfully 

Crafted” beers with challenging twists, they showcase 

the irreverent, boundless and unpredictable creativity of 

the Blue Moon Brewmasters. Each beer features a 

unique story that gives drinkers an inside peak into the 

world of Blue Moon. 

Pine In The Neck 

A Double IPA Brewed with Juniper Berries 

While camping, brewers John and Tom stashed 

their beer in a quiet stream to chill it. Smart – 

until a storm came, causing floods. After 

trudging through the rain back to the 

campsite, they found their gear washed 

away and the beer gone. While hunting 

for the beer (and gear) they decided to 

brew a bold beer that was natureproof. 

This double IPA is brewed with 

juniper berries, while Citra, Simcoe 

and Taurus hops are added to the 

brew kettle. It is then dry-hopped with 

Citra, Simcoe and Cascade hops. 

This beer may be called Pine in the 

Neck, but it’s worth the trouble. 

Try it with strong cheeses, fullflavored 

steaks and bitter salads. 

ABV: 7.5% Package: 22 oz. 

bottles only Availability: Yearround, 

beginning in September 

Tongue Thai-ed 

A Belgian Special Ale Brewed with 

Lemongrass and Basil 

Blue Moon Brewmaster, Keith Villa has 

always wanted to brew a beer to pair with 

his favorite Thai dishes. He landed on 

using lemongrass and basil, but a mixup 

in the order yielded the brewery a 

bunch of extra basil. Instead of letting 

it go to waste, Villa added it in just to 

see what would happen. The outcome 

was a roundhouse kick of basil with 

a citrus punch that worked so well it 

left him literally Tongue Thai-ed. This 

beer is perfect with Thai, Mexican 

and spicy Italian food. ABV: 7.5% 

Package: 22 oz. bottles only 

Availability: Year-round, beginning 

in September 

www.origlio.com HeadyTimes v.75 

5

NewPRODUCTS 

“Revamped” Shiner 

Family Reunion 

The Shiner variety pack has been revamped to include 

some of the brewery’s latest beers. Included in the mix 

are: Shiner Bock, Black Lager, Kosmos Reserve, Shiner 

Premium and Wild Hare, all joining the Brewer’s Pride 

Selection – Prickly Pear, a refreshing lager with a 

signature tartness that comes from the fruit of a prickly 

pear, a cactus native to the Spoetzl brewery’s 

landscape. Availability: Now, year-round 

Redd’s 

Strawberry 

Ale 

A flavored ale with 

low malt and bitterness 

cues, Redd’s Strawberry 

Ale has a deep golden 

hue with a sweet strawberry 

aroma 

and taste and a crisp, clean 

finish with a hint of apple. The 

natural flavors are perfectly 

balanced for the sweet and 

refreshing taste to come 

through. ABV: 5% 

Packages: 12 oz. bottles 

and 16 oz. cans 

Availability: Yearround, 

beginning in 

September 

Harpoon Cider Cans 

The folks at Harpoon first started 

making their pure and natural cider 

for the same reason they started 

brewing: they loved the idea of cider, 

but could not find one they really 

liked to drink. The end result is a 

unique craft cider with no artificial 

colors, flavors or preservatives. Just 

local apples and their house yeast, 

yielding a clean, but refreshing, all 

natural cider – now available in 

cans! ABV: 4.8% Packages: 12 oz. bottles, 12 oz. cans 

and draught Availability: All packages are available 

year-round, cans beginning in August 

Malheur Zestig 

Malheur Zestig, a 60 IBU Belgian IPA, 

is the newest offering from Brewery de 

Landtsheer. Zestig, meaning 60 in 

Dutch, is a great addition to the 

fantastic lineup of Malheur beers. 

ABV: 10% Package: 25.4 oz. bottles 

only Availability: Year-round, 

beginning in August 

Green’s Gluten-Free 

Dry-Hopped Lager 

Joining the current lineup of Green’s beers – Discovery Amber, 

Endeavor Dubbel and Quest Tripel, all made from gluten-free 

ingredients, is a beautifully crisp lager with an appealing floral 

finish from dry-hopping. At 4% ABV, it also meets the expanding 

consumer demand for a gluten-free session beer. ABV: 4% 

Package: 16.9 oz. bottles only Availability: Year-round, beginning 

in early August 

6 HeadyTimes v.75 www.origlio.com

SeasonalSELECTIONS 

When Demand Exceeds Supply 

Many of our craft seasonal and specialty releases are 

available in limited or extremely limited quantities. 

Breweries only produce a certain amount of their specialty 

beers and Origlio does all they can to get as much product 

as possible. In addition, this publication is compiled months 

prior to the decision made by the brewery to allocate their 

products to the wholesaler. Variations in production for 

some of these limited release offerings will fluctuate, 

resulting in lower quantities than anticipated. 

If you are interested in something you see in this 

publication and it is out of stock when you place your 

order, please contact your Origlio Sales Representative to 

discuss a similar option. 

Origlio also sends out an email blast weekly to inform 

customers of seasonal offerings that are widely available 

to you, immediately. 

If you are interested in receiving this email please contact 

Kyle Park at kpark@origlio.com with your email address. 

Paulaner Oktoberfest Märzen 

Brewed in the traditional style, the world’s #1 selling 

Oktoberfest beer is amber in color with a creamy 

head and a rich, smooth, lightly hopped flavor. 

Brewed specially for the most famous festival in 

the world, Paulaner Oktoberfest is festive, fullflavored 

and ultra delicious. ABV: 5.8% 

Packages: 11.2 oz. bottles and draught 

Availability: Mid-August 

Paulaner 

Oktoberfest Wiesn 

This tasty golden lager, named after the 

location in which it is served at the Munich 

Oktoberfest grounds, is only brewed and 

distributed once a year in honor of the German 

festival. Initially brewed and sold exclusively in Munich 

at Oktoberfest, today we are able to enjoy the true 

Wiesn beer right here in Philadelphia! This year, for the 

first time, the limited edition 

brew will be bottled and 

available in 11.2 oz. 

6-packs. Paulaner 

Oktoberfest Wiesn will 

make you feel immersed 

in German tradition 

whether or not your 

plans lead you to 

Munich this fall. ABV: 6% 

Package: 11.2 oz. bottles 

only Availability: Limited 

quantities in mid-August 

Hacker-Pschorr 

Oktoberfest 

This Märzen delight is slow roasted 

with Bavarian barley and caramelized 

to a rich, red amber color and then 

combined with the purest spring 

waters from the Alps. Hacker-Pschorr 

Oktoberfest is brewed with exclusive 

yeast and the finest Hallertau hops. 

ABV: 5.8% Packages: 11.2 oz. 

bottles and draught Availability: 

Mid-August 

Ayinger Oktoberfest-Märzen 

Ayinger Oktoberfest-Märzen is one of the 

highest-rated and most beloved fall seasonals 

of all time. This full-bodied, malty lager is a 

deep amber-gold color with a superb, 

appetizing richness and an aroma that’s a 

perfect dance between barley and hops. 

Despite the richness, a long maturation at 

the brewery leads to a dry, beautifully 

balanced finish that begs for another sip. 

ABV: 5.8% Packages: 16.9 oz bottles 

and draught Availability: Late August 

Dinkelacker Oktoberfest Märzen 

Amber in color, 

this beer has a 

strong, dense, 

white head with 

great retention. 

You will detect 

pleasant aromas 

of caramel and 

honey with a 

good balance of malt and fruity 

notes. Dinkelacker Oktoberfest 

Märzen has a rich, textured palate 

with an underlying sweetness, true 

to tradition. Extremely smooth and 

easy to drink, this is a great beer 

for celebrating. Brewed according 

to the German Purity Law, all 

connoisseurs and lovers of beer 

will enjoy this one. ABV: 5.7% 

Package: Draught only 

Availability: Limited quantities 

in September 



Blue Moon Harvest Pumpkin Ale 

This fall seasonal is a deep ambercolored 

beer with brilliant clarity. It is 

crafted with aromas of the season 

including cinnamon, nutmeg, clove 

and allspice. Harvest Pumpkin is the 

perfect balance of malty sweetness 

and seasonal spice; a wonderful 

companion for gruyere cheese, 

roasted pork or pumpkin pie with 

vanilla ice cream. ABV: 5.7% 

Packages: 12 oz. bottles and 

draught Availability: August 

Blue Moon Autumn Sampler Pack 

The 2013 Autumn 

Sampler Pack includes 

a return of the limited 

release beer, Caramel 

Apple Spiced Ale, as 

well as Blue Moon 

Belgian White, 

Rounder, Short Straw 

and Harvest Pumpkin 

Ale. Availability: 

September 

Smirnoff Ice 

Sparkling Crisp Apple 

Sparkling Crisp Apple is the second 

addition to Smirnoff Ice’s malt-based 

seasonal cocktail 

line, following 

the launch of 

Peach Bellini. 

Smirnoff Ice 

Sparkling Malt 

Mixed Drinks are 

crafted with the 

freshest fruit flavors 

and the perfect amount of 

sparkle. The new drinks deliver a 

premium taste experience with the 

perfect balance of flavor, sweetness, 

alcohol and a little extra carbonation. 

Not too sweet or overly flavored, 

Smirnoff Ice Sparkling Crisp Apple is 

a refreshing bite of crisp, fresh apple. 

ABV: 5.8% Package: 11.2 oz. bottles 

only Availability: September 

Schwaben Bräu 

Volksfest Bier 

Every year, beer-lovers in the 

region look forward to this 

seasonal specialty. Bright 

gold in color, this particularly 

tasty Festbier is brewed 

especially for, and only 

available at the time of, the 

Cannstatter Volksfest. It is 

brewed in accordance with the 

German Purity Law. ABV: 5.5% 

Package: Draught only Availability: 

Limited quantities in late August 

Guinness Red Harvest Stout 

Guinness’ Celtic link to Halloween is sure 

to capture the imagination of better beer 

drinkers both in story and taste. SAMHAIN 

(saw-wen), an ancient Celtic festival held 

every year on All Hallows’ Eve, celebrates 

the end of the fall harvest and the coming 

of winter. On this night, the living beckon 

restless spirits from the darkness with 

bonfires and sweet offerings from the 

bountiful harvest. Guinness Red Harvest 

Stout captures the spirit of that night with 

its alluring blend of lightly roasted 

barley and subtly sweet Irish malt. Red 

Harvest Stout pays tribute to Guinness’ 

brewing tradition with its mildly 

sweet, velvety taste and deep red hue. 

ABV: 4.1% Package: 14.9 oz. nitro cans 

only Availability: September 

Yuengling Oktoberfest 

America’s Oldest Brewery is proud to offer Yuengling 

Oktoberfest as part of their fine portfolio of products. 

They are proud of their German heritage and it shows 

in this beer. Copper in 

color and mediumbodied, 

Yuengling 

Oktoberfest is the 

perfect blend of 

roasted malts with just 

the right amount of 

hops to capture a true 

representation of the 

style. ABV: 5.5% 

Packages: 12 oz. 

bottles and draught 

Availability: August 

8 



Samuel Adams 

Fat Jack Double Pumpkin 

Pleasantly plump and satisfying, this rich and 

luscious brew indulges in flavor with over 28 

pounds of pumpkin per barrel, for a fullbodied 

sweetness and deep russet color. 

Classic pumpkin pie spices like cinnamon, 

nutmeg and allspice ignite a warmth and 

spark that’s deepened by an undercurrent 

of roasty smoked malts. ABV: 8.5% 

Packages: 22 oz. bottles and limited 

draught Availability: September 

Samuel Adams 

Harvest Pumpkin Ale 

Brewed with over 17 pounds of 

real pumpkin per barrel, this 

dark, reddish-amber brew 

has a full body and 

sweetness, complemented by 

a distinct roasted character 

and subtle spice note from 

the pumpkin pie spices. 

ABV: 5.7% Packages: 12 oz. 

bottles and limited draught 


Samuel Adams 

Octoberfest 

In 1810, Munich celebrated the 

wedding of their Crown Prince 

with a special beer. Samuel 

Adams’ version of this classic 

Oktoberfest lager masterfully 

blends together five roasts of 

malt to create a delicious 

harmony of sweet flavors, including 

caramel and toffee. The malt is complemented 

by an elegant bitterness imparted by the Bavarian Noble 

hops. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans 

and draught Availability: August 

Harpoon Tailgater Mix Pack 

Harpoon celebrates the 

return of fall with 

their Tailgater Mix 

Pack. When they 

came up with the 

variety pack, they 

had occasions like 

football, concerts and 

the last barbecue of 

the season in mind. 

This festive fall variety 

combines the best offerings of 

the season with a couple of 

Harpoon favorites: Harpoon IPA, Octoberfest, UFO 

Pumpkin and Rich and Dan’s Rye IPA. Availability: August 

Harpoon Octoberfest 

Balanced by a gentle hop bitterness, 

Harpoon Octoberfest is a bready and 

sweet tribute to fall and the perfect 

beer for a celebration. It also makes 

a wonderful accompaniment to all 

of your autumnal adventures and 

this fall it is available in cans! 


bottles, 12 oz. cans and draught 

Availability: Early August 

UFO Pumpkin 

Imagine a pumpkin vine wound its 

way in a field of barley and a 

brewer harvested it all to make a 

beer. Add Northwestern hops and a 

blend of spices and you’ve got UFO 

Pumpkin. The malt combination 

provides a smooth body and slightly 

sweet flavor, which balances perfectly 

with the earthy notes derived from the 

pure pumpkin. And like all UFO beers, 

UFO Pumpkin is unfiltered, so all the 

wonderful flavors are right there in your glass. 

ABV: 5.9% Packages: 12 oz. bottles, 12 oz. cans 

and draught Availability: Early August 

Samuel Adams Harvest Collection 

The 2013 Samuel Adams fall variety pack is chock full of festive brews, perfect for 

the season. The mix pack features: The American original, Boston Lager, two fall 

favorites, Octoberfest and Harvest Pumpkin Ale, Latitude 48 IPA, featuring new hops 

for 2013 and two beers exclusive to the mix pack – Ruby Mild, a smooth, sweet and 

malty modern mild and Hazel Brown, a flavorful nut brown ale with a distinct 

hazelnut aroma. Availability: August 


9


Sierra Nevada 

Beer Camp Variety Pack 

2013 marks the third annual release of Sierra Nevada’s 

one-of-a-kind, Beer Camp Variety Pack. Sierra Nevada 

Beer Camp is a think-tank for beer. That is where they 

develop recipes, try new techniques and turn fun ideas 

into crazy new beers. At Beer Camp, nothing is out-ofbounds! 

They work with thousands of ingredients from 

the hop yard, to the orchard, to the kitchen cupboard to 

make these beers truly unique. 

This mixed pack features three brews (in 12 oz. bottles) 

from their famous Beer Camp brewhouse. 

Sierra Nevada Belgian-Style Black IPA 

This beguiling black IPA takes a 

tropical detour with a dose of New 

World hops, featuring lemony Sorachi 

Ace and fruity Nelson Sauvin varieties. 

A Belgian yeast works with the exotic 

hop profile, emphasizing its complex and 

fruity flavors (ABV: 7.7%). 

Sierra Nevada IPA 

This IPA sacrifices nothing for its drinkability, 

flexing big time flavor and complexity. The 

light color disguises the depth of the malt 

backbone, a pillar that balances the potent 

whole-cones of the piney-citrus Cascade and 

tropical fruit-like Citra hops (ABV: 6.9%). 

Sierra Nevada Imperial Red Ale 2013 

This aggressive Imperial red ale is a 

massive mix of smooth malts and West 

Coast hops that have no patience for 

the lupulin leery. This crimson beer 

starts with caramel-like malt flavor that 

can’t suppress the assertive, citrusy hop 

finale (ABV: 8.7%). 

*Imperial Red and Black IPA will be available in 

draught as well as in the mix pack. 


10 

HeadyTimes v.75 www.origlio.com 

Sierra Nevada 

Tumbler Autumn 

Brown Ale 

As the heat of summer breaks and the 

nights begin to cool, Sierra Nevada 

brings you the perfect beer for the 

season – Tumbler Autumn Brown Ale. 

This American brown ale is back for 

its third season and just in time for fall. Tumbler features 

fresh-roasted malts, shipped straight from the kiln and into 

the brew kettle and house smoked malts from Sierra 

Nevada’s brewery in Chico. This beer strikes the perfect 

balance between complex malt flavors with depth and 

character and an easy-drinking approach that works well 

on those autumn afternoons when you watch the leaves 

come tumbling down. ABV: 5.5% Packages: 12 oz. 

bottles and draught Availability: August 

Sierra Nevada 

Narwhal Imperial Stout 

Narwhal Imperial Stout, part of 

Sierra Nevada’s High Altitude 

Series, is inspired by the 

mysterious creature that dwells in 

the deepest Arctic seas. Midnight 

black and bold, with notes of 

baker’s cocoa, dark roasted 

coffee, a satiny body and smooth 

refined finish, this beer invites you 

in to enjoy the “depths” of malt 

flavor. Dive into the darkness with 

this intense stout and enjoy the flavors. This robust brew 

is incredibly complex, rich and intense and will develop 

in the bottle for years to come. ABV: 10.2% Packages: 

12 oz. bottles and draught Availability: September 

Sierra Nevada 

Northern Hemisphere Harvest Ale 

This fall, taste the flavor of wet hops, 

less than 24-hours from the growing 

fields in Yakima, WA. Northern 

Hemisphere Harvest Ale features 

100% whole-cone wet hops plucked 

straight from the bine and shipped to 

the brewery, still dripping with all of 

the aromatic oils and resins that add 

layers of earthy green aromas and a 

pure hop flavor. Introduced on 

draught in 1997, this year marks the 

14th release of this sought-after brew that pioneered 

wet-hop beers all across the country. This one-of-a-kind 

beer is the jewel in Sierra Nevada’s Harvest series. 

ABV: 6.8% Packages: 24 oz. bottles and draught 

Availability: Late September


Angry Orchard 

Cinnful Apple 

Angry Orchard Cinnful 

Apple’s tart apple flavor is 

balanced with cinnamon 

spice, adding hints of 

cocoa and a slight heat. 

Crisp and refreshing with a 

spicy twist, Cinnful Apple 

will be available as a 

stand-alone package and 

will replace Elderflower in the 

Angry Orchard Variety Pack this fall. ABV: 5% 

Package: 12 oz. bottles only Availability: August 

Twisted Tea 

Black Cherry 

With a strong nose of 

black cherry and a 

smooth tea finish, 

this seasonal 

hard tea will 

have you a 

little twisted. 

ABV: 5% 

Package: 12 oz. 

bottles only 

Availability: September 

Shiner Märzen-Style Oktoberfest 

Shiner Oktoberfest is a 

festive, Märzen-style lager 

with a deep amber color 

and slightly toasted flavor. 

The initial rich, malty 

aroma and sweetness 

fades to a moderately 

dry, hoppy finish. Made 

with the highest-quality 2- 

Row barley, Munich and 

caramel malts, along 

with German-grown 

Hallertau Tradition and 

Hersbrucker hops, this 

brew pays homage to Shiner’s German heritage and 

commitment to tradition. Oktoberfest is best when served 

with meaty dishes like sausage and roasted chicken, 

fresh, creamy cheeses, pasta and seafood. ABV: 5.7% 

Packages: 12 oz. bottles, 12 oz. cans and draught 

Availability: Now! 

Woodchuck 

Fall Hard Cider 

Fall Cider has a complex and elegant 

character with a unique taste and 

special aroma that is not found in 

any other hard cider. The cinnamon 

and nutmeg tastes balance out with 

a hint of American white oak, 

making Fall Cider perfect for a 

crisp, autumn day. ABV: 5% 



Woodchuck Hard 

Cider Private 

Reserve Pumpkin 

Woodchuck Pumpkin is limited to only 

two and a half hours on Woodchuck’s 

production line. Fresh and crisp with 

pumpkin at the finish, it’s crafted to 

be served at 45 degrees and 

pairs perfectly with roasted 

duck, turkey, squash ravioli, 

crème brulee and fresh 

cheesecake. Be part of the 

select few who get to 

savor this small 

batch. ABV: 5.5% 



Availability: Limited 

quantities in 

September 

Newcastle Werewolf 

This fall, Newcastle Werewolf, a unique 

offering from the brewers of Newcastle 

Brown Ale, is returning to the U.S. The 

limited edition red ale is brewed with 

rye malt, naturally giving it a “blood 

red” color. Smooth, with mellow 

overtones of berry fruit, it finishes 

with a sudden bite of bitterness, 

making this beer a formidable 

blend that consumers hunt for. 

Scare up profits with this “beast” 

of a seasonal! ABV: 4.5% 




11


Sly Fox Oktoberfest Lager 

This medium-bodied, smooth and malty 

brew, made with German Vienna malts 

and Bavarian hops, is Sly Fox’s fastest 

selling and most popular seasonal 

release. It is a spot-on interpretation of the 

classic style. Packaged in 24-can 

suitcases and four six-pack 

carriers, this is the beer that 

catches the eye of aficionados 

and neophytes alike and flies off 

the shelves. Add a locally-created 

taste of Munich to your selection and definitely make 

sure you order enough. ABV: 5.8% Packages: 12 oz. 

cans and draught Availability: August 

Stone 17th Anniversary 

Gotterdammerung IPA 

Stone Brewing Co.’s 17th Anniversary 

beer is an IPA inspired by European 

ingredients and brewed with German 

Pilsner malt and German hop 

varieties. The result is an ale that has 

some elements of a classic double 

IPA combined with elements of an 

Imperial pilsner. The beer has 

intense and unique hop flavors 

comprised of herbal, spicy, 

cedar, pine and fruit, followed 

by a strong malt foundation that 

is lightly bready. Hints of 

alcohol show on the finish. 



Availability: Limited 

quantities in mid-August 

Abita Pecan Harvest Ale 

Pecan Harvest Ale is brewed 

with pale, Munich, biscuit and 

caramel malts and Willamette 

hops. Real Louisiana toasted 

pecans are added in the 

brewhouse and give the ale a 

subtle nutty flavor and aroma. 




Abita Fall Fest 

Fall Fest is an 

Oktoberfest-style 

lager brewed 

with pale, 

Munich and 

caramel malts. 

It is hopped 

with German Perle 

and Hallertau hops. The result is 

a full-bodied, malty lager with a 

bright amber color. ABV: 5.4% Packages: 12 oz. bottles 

and draught Availability: September 

Narragansett Fest Lager 

‘Gansett Fest is a great example of a traditional 

German Oktoberfest-style beer. Amber-brown 

in color, it is perfectly balanced with four 

varieties of malts and two styles of hops. This 

is an extremely easy-drinking fall beer, but 

one you will want to savor as the rich malt 

profile complements the crisp, but not 

overpowering, hop flavor perfectly. 

ABV: 5.5% Packages: 16 oz. cans and 


Great Lakes Oktoberfest 

This beer is a nod to Cleveland’s 

commemoration of the traditional German 

Oktoberfest, which dates back to the mid 

1800s when German immigrants 

celebrated at outdoor beer gardens. This 

amber lager, with rich malt flavor, is 

balanced by fragrant Noble hops, making 

it the perfect complement to spicy dishes, 

pork, pasta and sausage. ABV: 6.5% 

Packages: 12 oz. bottles and draught 


Great Lakes Nosferatu 

Imperial Red Ale 

Like vampires (especially the notorious German 

vampire from the 1920s film era), this beer 

has a bit of a reputation as the “beer with 

the bite.” Highly hopped, this Imperial red 

ale is rich with flavor, yet remarkably 

balanced. Nosferatu tastes great with root 

vegetables, red meats and soft cheeses. 

ABV: 8% Packages: 12 oz. bottles and 

draught Availability: September 

12 



Lagunitas 

Little Sumpin’ 

Wild Ale 

Lagunitas’ newest seasonal 

6pk, A Little Sumpin’ Wild 

is fermented with their 

Belgian yeast strain and 

huge doses of wheat 

and pale malt for a 

curious malt complexity. 

It is then massively dryhopped 

for even more crazy 

flavors and aromas. ABV: 8.85% 



Lagunitas Olde 

GnarlyWine Style Ale 

Saranac Pumpkin Ale 

It’s back! 22 oz. bombers of 

GnarlyWine make their return this 

August! Since 1996, Lagunitas’ 

Olde GnarlyWine has satisfied 

thirst, enhanced pleasure and even 

encouraged knowing. As for pure 

madness? Try it and let us know. 


bottles only Availability: August 

Lots of real pumpkin is used to brew this beer 

(nearly 3000 pounds)! It is added right into the 

mash cooker along with Saranac’s specialty 

malts. The amount of pumpkin takes up 

over 10% of the total weight of the mash 

for a delicious real pumpkin flavor. Spiced 

with cinnamon, allspice, cloves and 

ginger, it’s like pumpkin pie in a bottle. 

ABV: 5.1% Packages: 12 oz. bottles and 

draught Availability: Mid-August 

The Traveler Beer Co. 

Jack-O Traveler Shandy 

No one has ever made a pumpkin 

Shandy before…until now! 

Representing the darker side of the 

Shandy, Jack-O Traveler is an 

alluring beer, illuminated by the 

tastes of fall. An American craft 

wheat beer brewed with real 

pumpkin and spices, this brew strikes 

a perfect balance between bright 

refreshment and seasonal spice. Jack- 

O Traveler is a delicious, dark hued, Shandyinspired 

beer. ABV: 4.4% Packages: 12 oz. bottles and 

draught Availability: Limited quantities in mid-August 

Unibroue Éphémère Cerise 

Unibroue adds a new flavor to its 

Éphémère portfolio, offering beer 

lovers a cherry version. As its name 

suggests, Éphémère is an 

ephemeral ale that comes and 

goes with the seasons. It was 

developed as a series to feature a 

seasonal fruit in a refreshing, 

lightly spiced white ale. The label 

depicts a fairy, an ephemeral spirit 

associated with fruits picked at the peak 

of ripeness during each harvest season. ABV: 5.3% 

Package: Draught only Availability: August 

Saranac Octoberfest 

Saranac founder, F.X. Matt learned the 

art of brewing in Germany, so naturally 

this beer is brewed in that same tradition 

(passed down through four generations). 

To make this popular seasonal, Saphir 

and Mt. Hood hops are used, combined 

with crystal and caramel malts which 

add a nice toasted malt character and 

deep copper color. The beer is then aged 

slowly in the Munich tradition. One sip 

will send you straight to Munich. 

ABV: 5.4% Packages: 12 oz. bottles and 

limited draught Availability: Mid-August 

Saranac 12 Beers A Falling 

Fall into your favorite Saranac beers with their seasonal variety pack. 12 Beers A 

Falling contains six different Saranac brews including: Saranac Irish Red Ale, 

Pumpkin Ale, Octoberfest, Pale Ale, Black Forest and the new Harvest 

Ale. Availability: Mid-August 



Elysian Night Owl Pumpkin Ale 

Night Owl is brewed with over 

seven pounds of pumpkin per 

barrel and includes seven 

different malt varieties, green 

and roasted pumpkin seeds 

and pumpkin in the mash, 

boil and fermenter. The beer 

is bittered with Magnum 

hops and spiced in 

conditioning with nutmeg, 

clove, cinnamon, ginger and 

allspice. ABV: 5.9% Packages: 12 oz. bottles and 

draught Availability: Early August 

Green Flash Green Bullet 

This limited edition triple IPA was first 

crafted in 2010 for Green Flash’s 9th 

Anniversary. Brewmaster, Chuck Silva 

turned his focus toward New Zealand 

hops and discovered a variety called 

Green Bullet which served as the 

inspiration for this brew. At the same 

time, he discovered a wonderfully fruity 

hop variety called Pacific Gem. Silva 

knew right away that bringing these 

two hops together would result in a 

monstrous brew with finesse. The end 

result of brewing a triple IPA with these 

two hops is a full body, soft pine and 

citrus hoppiness upfront with tropical notes 

of mango and pineapple, followed by a 

moderately aggressive, bitter finish. Green 

Bullet is extremely well-rounded and nicely 

balanced for a beer of this strength because 

the alcohol is well hidden for a more pleasurable drinking 

experience. ABV: 10.1% Packages: 12 oz. bottles and 

draught Availability: Limited quantities in September 

Manayunk 

Yunkin’ Punkin’ 

Brewed with real pumpkin, this 

seasonal favorite is the one true 

indication that fall has arrived. The 

aroma of nutmeg, allspice, cinnamon 

and clove jump out of the glass, 

creating an experience much like 

eating a slice of pumpkin pie on a 

brisk autumn afternoon. ABV: 5.5% Packages: 12 oz. 

cans (limited) and draught Availability: September 

Weyerbacher 

AutumnFest 

AutumnFest is Weyerbacher’s 

own unique twist on the 

German Oktoberfest style. 

Copper-amber in color, 

AutumnFest is made with 

Vienna and Munich malts 

for that authentic 

Bavarian, easy-drinking 

taste. Each sip imparts a 

wonderful roastiness of malt on the tongue 

followed by a smooth, consistent finish. Wonderfully 

balanced with a clean, velvety, slightly fruity taste, 

AutumnFest is the perfect beer for the fall - a nice transition 

between the lighter beers of summer and the darker, 

heavier winter brews. It’s a favorite of many Weyerbacher 

aficionados who anticipate the end of summer with this 

wonderful beer. ABV: 5.4% Packages: 12 oz. bottles 

and draught Availability: September 

Weyerbacher 

Imperial Pumpkin Ale 

This award-winning pumpkin ale 

is the mother of all pumpkin ales. 

It is heartier, spicier and more 

“caramelly” and “pumpkiny” 

than its faint brethren. Lots of 

pumpkin is added along with 

cinnamon, nutmeg and a 

touch of cardamom and clove, 

giving this beer a spicy, fullbodied 

flavor. This truly is an 

Imperial pumpkin ale; a 

perfect finisher on a cool autumn 

night, or pair it with a slice of pumpkin pie and fresh 

whipped cream. ABV: 8% Packages: 12 oz. bottles and 


Manayunk Oktoberfest 

If the folks at Manayunk Brewing Co. 

could fly the entire population of 

Philadelphia to Munich to celebrate 

Oktoberfest, they would, but brewing up 

a batch of the traditional German lager is 

the next best thing. Munich and Vienna 

malts make up the bulk of the grist in this 

beer and provide a distinct toasty malt 

flavor while a touch of Hallertau hops add a subtle spice 

aroma. This fall favorite is only available once a year, so 

enjoy it while you can. ABV: 6.2% Packages: 12 oz. 

cans (limited) and draught Availability: October 

14 



Twin Lakes Oktoberfest 

Twin Lakes Oktoberfest is designed to emulate the traditional Vienna-style lager using 

American ingredients. The finest American 2-Row, Ashburne and Bolander Munich malt is 

used as well as Tettnanger hops and Bavarian lager yeast. Oktoberfest is malty and crisp, but 

not sweet, with a smooth, balanced finish and understated hops. This beer was first crafted to 

celebrate Oktoberfest at the Delaware Saengerbund. The annual German festival brings the 

spirit of Munich to Delaware with Bavarian beers, German food and folk dancing. Twin Lakes 

Oktoberfest blends the traditions of German brewing with the innovative American spirit. Try 

it with German cuisine and American pub fare. ABV: 6% Package: Draught only 


Twin Lakes 

Tweeds Tavern 

Stout 

Tweeds Tavern Stout is an 

American stout fashioned in the 

Pacific Northwest style. It features 

a complex blend of the freshest 

American ingredients including 

black roasted barley, black malt, 

rolled oats, red wheat and 

Cascade and Galena hops. This stout is mellow and 

mild with pleasant, roasted coffee and chocolate 

elegance and a smoothly balanced body. It produces 

a rich, foamy, mocha head that clings to the glass. 

People who say they don’t like dark beers are 

surprised once they taste this stout. It will quickly 

become your favorite dark beer. Tweeds Tavern Stout 

is named after the historic Tweeds Tavern, one of the 

earliest breweries in the First State. Try it with broiled 

or roasted fish, chicken, pork or ham. ABV: 5% 

Package: Draught only Availability: October 

Heavy Seas 

The Greater Pumpkin 

This Imperial pumpkin ale is brewed 

with actual pumpkin, autumnal spices 

and English malts. The beer is aged 

in Tennessee Whiskey barrels for a 

subtle vanilla oak in the finish. 

ABV: 9% Packages: 12 oz. 


Very limited quantities in August 

Heavy Seas AARGHtoberfest! 

This rich, amber Oktoberfest-style lager has a craggy 

white head with crackery biscuit notes that are balanced 

by subtle, herbal hop notes from Noble hops. Prosit! 

ABV: 6% Package: 12 oz. cans only Availability: August 

21st Amendment 

2013 Collaboration Brews 

As part of their annual 

collaboration and Insurrection 

series, 21st Amendment teamed up 

with the Elysian Brewery in 

Seattle, to create two unique takes 

on a pumpkin beer. 

One is dark and the other light. 

The story behind the different 

beers is that the two brewers, Dick 

Cantwell of Elysian and Shaun 

O’Sullivan of 21st Amendment, 

remember the same story 

completely differently. Thus, the 

name, “He Said”, which when the 

boxes are seen together reads, “He Said He Said”. 

The first, a Belgian-style tripel, is brewed with pumpkin, 

tarragon and galangal, while the second, a Baltic-style 

porter is brewed with pumpkin, caraway and cinnamon. 

Each is 8.2% ABV and available in 12 oz. cans and 

draught in very limited quantities in September. 

Heavy Seas 

Winter Storm 

Category 5 Ale 

Winter Storm is a ruddy hued Imperial ESB 

with full, malty flavors dancing with hop 

aromas and a firm hop 

bitterness. ABV: 7.5% 

Packages: 12 oz. bottles 

and draught 

Availability: 

September 


15


Sixpoint Autumnation 

The time has come to begin thinking about 

the next batch of Autumnation. This year, 

Sixpoint has tweaked the recipe, setting 

aside the addition of pumpkin, to focus 

uniquely on the bright, juicy hop flavors of 

the harvest season. To reflect this update, 

they’ve also unveiled a new Autumnation 

logo that embodies the spirit of a harvest 

ale. This fresh-hop brew features wet hops 

of a single strain. The choice of that 

strain, as it was last year, was up to the 

public who voted at sixpoint.com. And 

the winner is MOSAIC! As a hop 

released just last year, it’s the latest 

experimental varietal to make the leap to commercial 

brewing and beer lovers are abuzz about its 

capabilities. Added fresh, with powerful notes of mango, 

tangerine and even blueberry, it promises to provide a 

potent and delicious blast to Sixpoint’s wet-hop IPA. As it 

rounds out with soft notes of rose and earthy sweetness, 

you’ll be struck by the depth, complexity and raw force 

of its flavor capabilities. The Mad Scientists couldn’t be 

more excited to brew with it. ABV: 6.8% Packages: 

16 oz. cans and draught Availability: Mid-September 

Shipyard Pumpkinhead Ale 

Shipyard Pumpkinhead Ale is a crisp and 

refreshing wheat ale with delightful aromatics 

and a subtle, spiced flavor. Hints of cinnamon 

and nutmeg make this fall brew a flavor 

sensation. It’s so good, it’s scary! ABV: 4.6% 



Shipyard 

Smashed Pumpkin 

Smashed Pumpkin is a bigbodied 

beer with a light 

coppery-orange color and 

pleasing aromas of pumpkin 

and nutmeg. The pale, 

light and Munich malts combine 

with the natural tannin in the pumpkin 

and the delicate spiciness of the hops to 

balance the sweetness of the fruit. Try 

this pumpkin ale with sharp cheese, nuts, 

hearty stews, pumpkin pie or Fig Newtons. 

ABV: 9% Package: 22 oz. bottles only 

Availability: Limited quantities in August 

Dock Street 

Satellite Espresso Stout 

This smooth stout is brewed with 

locally roasted organic fair trade 

espresso beans and espresso is 

added at several different points 

during the brewing process for full 

integration of flavor and aroma. 

ABV: 5.5% Package: Draught only 


Dock Street The Great Pumpkin 

A smooth, copper-colored ale 

brewed to celebrate the fall harvest 

season, The Great Pumpkin is 

brewed with pumpkin puree, 

pilsner, Vienna and Munich malts 

and a touch of traditional pumpkin 

pie spices. ABV: 5.75% 



Dock Street Prisoner of Hell 

Prisoner of Hell is Dock Street’s 

devilishly good, Belgian-style 

golden strong ale. Upfront, expect 

a subtle toasty malt character 

which moves quickly into notes of 

tropical fruits and spices. The beer 

finishes with a peppery spiciness 

and a pleasant heat, making it 

dangerously drinkable. ABV: 9.5% 



Dock Street 

Cinnister Stout 

Cross over to the dark 

side with this tempting, 

smooth and slightly 

drying stout, brewed with 

cinnamon. Let the sinister 

loose! ABV: 5.6% 


Availability: October 

16 



Dogfish Head Punkin Ale 

Named for the annual Punkin’ 

Chunkin Festival held near Lewes, 

Delaware the weekend after 

Halloween, this full-bodied brown ale 

is brewed with pumpkin meat, brown 

sugar and spices, the perfect beer to 

warm up as the season cools. 

Try this malty, fall beer with turkey, 

roasted duck, lamb, stuffing 

or dessert dumplings. ABV: 7% 



Dogfish Head American Beauty 

There was always something different about a 

Grateful Dead show. Whether you saw one or 

100, you felt it, but you knew it wouldn’t last 

forever. If only you could have bottled it… 

American Beauty, an Imperial pale ale 

inspired by the Grateful Dead, captures the 

spirit of the band’s 30 years of touring and 

recording. Dogfish Head and the Dead 

both created a following by connecting 

directly with beer lovers and music 

lovers, so the folks at Dogfish asked 

those loyal fans to help drive the 

recipe. From more than 1500 

ingredient suggestions, organic 

granola was tops. It was the main 

course in millions of parking lot 

meals and is a sweet and toasty 

complement to the barley and 

all-American hops in this beer. 

ABV: 9% Packages: 25 oz. bottles 

and draught Availability: Limited 

quantities in October 

The Lost Abbey Saison Blanc 

Inspired by crisp white wines, Saison 

Blanc features New Zealand hops, 

green raisins and white pepper for a 

decidedly bright, spicy and robust 

beer. Finished with brettanomyces 

at packaging, this beer will 

evolve for many years to come. 

ABV: 4.8% Packages: 375ml 

(12 oz.) cork-finished bottles and 

draught Availability: Limited 

quantities in August 

Port Brewing 

Santa’s Little Helper 

Imperial Stout 

It may seem a bit early to think about 

Christmas, but it’s not too early to enjoy 

Santa’s Little Helper from Port Brewing! 

Santa knows who’s been naughty and 

who’s been nice… and this is one 

seriously naughty but nice beer. Santa’s 

Little Helper Imperial Stout starts with an 

emphasis on roast and coffee aromatics. 

Finishing with hints of sweet crystal malt, 

warming tones of alcohol and a touch 

of hops, Santa’s Little Helper makes a 

perfect accompaniment to leftover fruit 

cake and sugar cookies. ABV: 10.5% 


Availability: October 

Port Brewing Hop 15 Ale 

First brewed in 2002 to celebrate the 15th 

Anniversary of the Pizza Port in Solana 

Beach, Hop 15 was imagined and 

designed by Tomme Arthur and Jeff 

Bagby as a celebration of 15 years of 

“Good Beer Brings Good Cheer.” 

With 15 different hop varieties 

added to the beer every 15 minutes, 

Hop 15 has racked up numerous 

accolades over the years. It remains 

one of the stickiest, most resinous 

beers out there and one of Port’s 

most sought after beers by “hopheads” 

everywhere. ABV: 10% 




Port Brewing 

High Tide Fresh Hop IPA 

Port’s seasonal IPA is brewed with freshly 

harvested whole flower hops, a recipe that 

changes seasonally due to the variety of 

fresh hops that are available during the 

annual fall hop harvest. Using the hop 

cones at their peak of freshness helps the 

beer burst with citrus and spicy notes and 

creates a crisp and refreshing IPA with a 

resonating hop character and dry, grassy 

finish. ABV: 6.5% Packages: 22 oz. 

bottles and draught Availability: August 



Spring House Braaaiins! 

Pumpkin Ale for Zombies 

This pumpkin ale is brewed 

with generous amounts of 

real pumpkin, blended into 

the mash. The subtle, fresh 

pumpkin flavor is enhanced 

by the addition of a touch 

of traditional autumn spices 

and sweet dough, thus 

creating a beer with an 

orange-amber color, warm pumpkin aroma, bold malt 

center and a crisp finish. This balanced and delectable 

fall treat is suitable for zombies. ABV: 7.2% Packages: 

22 oz. bottles and draught Availability: August 

Spring House 

Planet Bean Coffee Stout 

Planet Bean Coffee Stout is 

smooth, dark, full-bodied 

and satisfyingly rich. Coffee 

beans that are expertly 

roasted at Cumberland 

County Coffee Company 

give this stout its powerful 

aroma and pronounced 

fresh-brewed coffee flavor. 

Your only 

problem 

with this tempting brew will be 

resisting the urge to pour it in your 

coffee mug before work! 

ABV: 7.5% Package: Draught only 

Availability: Now! 

PALM Royale 

This beer was originally brewed to celebrate head 

brewer, Alfred Van Roy’s 90th birthday (PALM Roy-Ale). 

His enthusiasm for the pronounced 

fermentation fruitiness of his personally 

selected PALM yeasts finds its most 

emphatic expression in PALM Royale, a 

truly delightful brew. Its appearance is 

copper-colored with a rich, white head 

that adheres to the glass. The aroma is 

reminiscent of banana, while the flavor 

has bite with a great deal of body. With 

mild sweetness due to the alcohol, the 

beer is nevertheless somewhat bitter and 

fruity. ABV: 7.5% Packages: 11.2 oz. 


September 

Rodenbach Vintage 

This year’s Rodenbach Vintage is the unique result of 

the creativity of the passionate Rodenbach brewers. 

This exceptional Flemish, reddish-brown beer of 

mixed fermentation, owes its unique character to 

maturation in hand-made oak casks, some of 

which are more than 150 years old. This 

exclusive Rodenbach Vintage matured in one 

numbered cask for more than two years, 

resulting in a superior beer with a copper 

glow. Its taste is complex and rounded, 

intense and refreshing, all at the same time. 

It is characterized by an acidic, apple 

fruitfulness combined with caramel, wild 

honey and oak with a touch of vanilla, 

cherry and licorice. The aroma consists of 

touches of caramel and oak as well as green apples 

mixed with honey and chocolate. The slightly sour, fruity 

aftertaste is long and nicely balanced. ABV: 7% 

Package: 25 oz. bottles only Availability: September 

The Finest of Belgium 

Founded in 1747 in the small 

village of Steenhuffel, PALM 

brewery is Belgium’s largest 

independent, family-owned 

brewery. Today, PALM is the 

only brewery in the world to 

produce beers utilizing all 

four fermentations. In this 

sample pack, discover four 

of their hand crafted beers 

including: SteenBrugge Tripel, 

Rodenbach, PALM and Estaminet. 

Availability: Late August 

Samuel Smith’s Yorkshire Stingo 

Stingo, a strong ale aged for a year in oak barrels 

and granted a perfect 100-point review by Draft 

magazine, is released each year on Yorkshire 

Day, August 1st. A very traditional and historical 

style of beer, Stingo is mentioned in literature 

hundreds of years ago and has a close 

association with Yorkshire, where Samuel 

Smith’s brewery is located. The beer is deep 

and rich with flavors of toffee, raisin, dried 

fruit and caramel. Waves of flavor ascend 

and ebb, leaving soft oak notes. This is the 

fifth annual release of Stingo. The label 

says “Brewed in 2012” because the 

2013 release has been aged for a full 

year in oak. ABV: 9% Package: 18.7 oz. 

bottles only Availability: Early August 

18 


Available Year-Round PERFECT FOR THE SEASON 

Wells Banana Bread Beer 

Inspired by the aroma of freshly baked banana 

bread, this unique brew combines all the 

traditional qualities and style of a Wells & 

Young’s beer with the subtle flavor of banana. 

Pale and Crystal malts are blended with 

traditional English hops and fair trade 

bananas to create the original British 

banana beer. Tempting banana and toffee 

aromas, tempered by a fresh, fruity nose, 

lead to a finely balanced, flavorful and truly 

refreshing beer. Banana Bread has great 

caramel and toffee characteristics that 

incorporate the hint of banana and 

spice. It’s perfect for the cooler 

weather as it offers both body and 

flavor, evocative of the fall season. 

ABV: 5.2% Packages: 11.2 oz. 


Availability: Year-round 

Unibroue Maudite 

When served young, Maudite is 

very smooth, but when served after 

several years of storage, its flavor is 

reminiscent of port. Mahogany in color 

and rich-tasting, this premium beer has 

a distinctive, complex taste. Because 

of the warmth it releases, this beer 

must be served cool, but not cold. Try 

it with pasta, red meats, stews and 

spicy dishes. It also makes a good 

aperitif and after-dinner drink. Perfect 

when the weather turns chilly. ABV: 8% 

Packages: 12 and 25.4 oz. bottles and 

draught Availability: Year-round 

Magners: A Taste of Fall in 

a Bottle 

Verdi 

Autumn Magic 

Delightfully sparkling Verdi is 

available in Spumante (8 oz., 

25 oz. and 1.5 liter bottles) 

Green Apple Sparkletini 

(25 oz. bottles), Peach 

Sparkletini (8 oz. bottles) and 

Raspberry Sparkletini (8 oz., 

25 oz. and 1.5 liter 

bottles). ABV: 5% 

Availability: Year-round 

Lambrucha 

Vanberg & DeWulf’s Lambrucha is the first time 

that two different types of live yeast drinks – 

Lambic and Kombucha – have been blended 

together to create a completely new live 

yeast beverage. Kombucha is a deliciously 

tart and effervescent fermented 

tea. When combined with the wild 

yeasts of traditional lambic, it creates a 

bright and complex drink that has been 

named one of the healthiest beers in 

the world by Esquire magazine. If 

you’re looking for a lighter beer 

amidst the darker beers of the 

season, check out Lambrucha. 


bottles only Availability: Yearround 

Posca Rustica 

Time travel in a bottle, this rare and exotic 

Dupont beer is inspired by beers brewed 

during the Roman Empire. It is a 

“Cervoise” beer spiced with gruit, an 

old-fashioned herb mixture used to bitter 

and flavor beer that was popular before 

hops came to predominate. Posca 

Rustica is highly, yet delicately spiced. 

Sweet woodruff (known as Galium 

odoratum or wild baby’s breath) and 

bog myrtle are but two of about a 

dozen spices used to brew this beer. 

This uber food-friendly beer pairs 

perfectly with a variety of foods. 

ABV: 8% Packages: 25 oz. bottles 

and draught Availability: Yearround 


Available Year-Round PERFECT FOR THE SEASON 

Go Big, Go Belgian With Sly Fox 

Sly Fox is recognized as one of the first craft breweries to embrace cans, but 

are your customers equally aware of the Pottstown brewery’s quartet of 

superb, bottle-conditioned, Belgian-style ales in 750 ml corked and caged 

bottles? They include Saison Vos, a 6.9% Farmhouse ale brewed with special 

proprietary yeast; Incubus Tripel, a 10.3% Abbey ale, golden in color and 

seductive in flavor; Ichor Quadrupel, a warming 10% Abbey-style brew 

fashioned to delight both body and soul and Black Raspberry Reserve, an 

8% wheat ale brewed with one gallon of black and red raspberries per 

gallon of beer. All are available in individual 12-bottle cases and in a variety 

pack, with three bottles each of all four brands. Because they undergo refermentation 

in the bottle, their flavors continue to develop and stay fresh for 

over a year. Availability: Year-round 

Programs 

Giving Back with Craft 

Michael Gray of Origlio Beverage (left) with Tina 

Rothfuss, Deputy Director of Fundraising for 

Philabundance 

Origlio Beverage has 

shown its dedication 

to the craft movement 

and our community 

by donating $0.25 a 

case on many 

American craft beers 

purchased during 

American Craft 

Beer Week (May 

13-19, 2013), to 

Philabundance – the 

region’s largest 

hunger relief organization. We are pleased to announce 

that, with your help, we raised $4,282 which translates 

to 8,564 meals for those in need throughout the 

Delaware Valley. This is a significantly larger donation 

than last year, reinforcing our commitment to American 

craft beer as well as those who are less fortunate. 

Cheers to that! 

Let’s Get Redd-y to Cruise 

What’s better in the fall months than a tour of the 

turning leaves on a custom cruiser? Fall is apple 

season, and this fall, Redd’s Apple Ale invites 

consumers to take Redd’s for a ride on a custom 

Redd’s bike cruiser. From September 15th through 

October 31st, a turnkey text-to-win sweepstakes will 

be executed in various on-and-off-premise locations, 

giving consumers the chance to win a customized 

Redd’s bike cruiser. The promotion will be supported 

by a full lineup of retail tools including, but not limited 

to, display pieces and cards, cooler door decals, 

banners, table tents, coasters and much more. 

POS Image is for reference only 

Discover The Golden Opportunity with Strongbow 

Every great night out has a 

memorable beginning – that 

Golden Hour when all the evening’s 

opportunity and potential lie ahead. 

Strongbow has a light, crisp, 

refreshing apple flavor that makes for 

the perfect beginning to any 

unforgettable night. 

Strongbow is encouraging patrons to 

enter the Strongbow sweepstakes for a 

chance to win a range of prizes – such as a party for them 

and their friends – by uploading pictures of themselves with 

their friends, enjoying Strongbow during the Golden Hour, 

via Instagram #StartStrongbow. 

On-premise POS will inform consumers of the sweepstakes 

and how to enter as well as create awareness and drive 

sales. Strongbow sampling teams and brand ambassadors 

will engage consumers to drive traffic to accounts. Turn 

Strongbow into gold with the Golden Hour! 

20 


Programs 

Blue Moon 

Philadelphia 

Community 

Created Mural 

This year during Philly 

Beer Week, many local 

Blue Moon fans 

joined at Xfinity Live! 

to express how 

Artfully Crafted 

Philadelphians are. 

With the help of 

two Blue Moon Muralists, 

Jonny and Greg, a unique 

mural painting of the skyline of 

Philadelphia was created. The 

next time you’re heading to a 

ball game or concert, stop in at 

Xfinity Live! and check out what 

your fellow Philadelphians 

created with a little help from 

Blue Moon. 

Allagash Expansion 

Allagash has just completed their 

most recent expansion. 6,000 square 

feet of space were added, including 

a new brewhouse with a 75 barrel 

capacity, making it roughly twice as 

large as the original. The brewhouse 

was built in Germany by Brau Kon 

and took almost three months to fully 

install. Brewing on the new system 

began in late May. The new tasting 

room is also about twice the size of 

the old one and includes outside 

seating. If you are ever in Maine, 

stop by, have a few beers and check 

the place out! 

Coors Light Refresh Your Night 

Phase two of the Coors Light campaign is rolling out 

this fall with the “Refresh Your Night” digital promotion. 

This promotion lets Coors Light drinkers capitalize on a 

natural behavior – photo sharing during a night out – 

that can be turned into prizes. Consumers can text a 

photo to a code that is unique in core markets. Every 

photo receives a Night’s Most Refreshing Beer skin and 

gets uploaded to an online photo gallery for social 

media sharing. We know Coors Light drinkers love to 

photo share on their favorite platforms and the Refresh 

Your Night Campaign gives them an incentive to do so 

with Coors Light. Photos from the gallery will be selected 

at random to be the winners of an “Ultimate Night Out” 

with Coors Light in each core city! 

Coors Light Score the Silver Seats 

This football season, Coors Light will connect with 

consumers by engaging them in a fun and unique digital 

promotion. Beginning August 15th, a full POS lineup 

and digital media support will invite football fans to 

submit a photo via multimedia messaging for the chance 

to win “Silver Seats” (VIP seating) at Xfinity Live! 

Consumers can text in a photo of themselves or visit 

coorslight.com/phillytouchdown for the chance to win VIP 

passes to a pre-game experience on December 8th at 

Xfinity Live! The Coors Light Silver Seats experience comes 

with VIP parking and the best seats in the house to watch 

the game on America’s largest indoor HD screen (30 

feet!), not to mention, Philly’s favorite food (cue 

cheesesteaks and crab fries) and ice-cold Coors Light. 

In addition to the sweeps entry, consumers will also have 

the opportunity to select a Coors Light-themed frame for 

their picture that will be posted in an online photo 

gallery. Consumers will be able to share their pictures 

via various social media networks as well as submit 

additional pictures to have more chances to win. The 

sweeps will wrap up on November 15th. 


Programs 

Dos Equis 

Tough Mudder Sweepstakes 

Tough Mudder is the toughest event on the planet and the 

Most Interesting Man’s favorite race. This 12-mile obstacle 

course, designed by British Special Forces, attracts 

contestants from around the globe – and is sure to attract 

Dos Equis fans to your store! 

Dos Equis is giving consumers nationwide the chance to 

make their life more interesting by winning tickets to their 

local Tough Mudder event. In addition, they can instantly 

opt-in for a chance to win tickets to a Tough Mudder event 

in Australia in 2014. 

In the tri-state area, Dos Equis will encourage consumers to 

text-to-win Tough Mudder participant and spectator tickets 

to the Tough Mudder Tri-State in Englishtown, New Jersey 

on October 12th and 13th. 

With Dos Equis and Tough Mudder, get ready for extreme 

profits! Sales are easy when you get tough. Discover your 

most interesting sales with Dos Equis! 

Heineken Voyage 

Heineken is inviting 

legendary travelers to 

experience challenges 

like never before with the 

incredible opportunity to 

travel the world and 

catch the most 

progressive games of a 

lifetime: a soccer match 

in Europe, a tennis 

match in Australia and 

an American football 

game in London! 

Beginning August 1st and running through September 

30th, the Heineken Voyage program is set to coincide 

with the kickoff of the fall sports season. The program 

will be supported on several fronts including digital 

support and a brand new TV advertisement that includes 

a 10-second tag dedicated to promoting the Voyage 

program and driving consumers to participate at retail 

and on-premise. 

Heineken-themed POS and promotional packaging will 

invite shoppers to participate in the Legendary Travelers 

promotion by purchasing Heineken and texting in to 

download the exclusive Heineken augmented-reality Star 

app. Shoppers will scan the Heineken Star Bottle to 

participate and unlock the experience. In addition, there 

will be daily instant wins including hundreds of travel 

gear prizes and four $100 reward cards daily, preparing 

consumers for the journey and driving them back in-store. 

Score world-class profits with the Heineken game plan! 

Dos Equis Masquerade 

From the beginning of time, masks 

have been an opportunity to don a 

new persona, an alter ego, or a way 

to hide your true identity. This fall, 

Dos Equis is donning its own mask 

with unique promotional packaging, 

including limited edition bottle labels 

with unique codes, so every bottle is 

a potential winner. 

At retail, Dos Equis is encouraging 

consumers to discover their more 

interesting side by entering the codes 

found on the bottle labels, designed 

by acclaimed artist Hydro74, online 

at www.DosEquis.com/Masquerade 

for a chance to win one of several 

trips to the Dos Equis Masquerade 

party in Miami, Florida. Participants 

increase their chances of winning 

each time they enter. POS featuring 

the limited edition bottles encourages 

consumers to grab a pack and enter 

the Masquerade Sweepstakes. 

On-premise, Dos Equis is delivering 

facilitated sampling events for patrons 

to explore a night of intrigue, and to 

inspire in-bar Masquerade parties. 

Everything from wearable masks to 

coasters to temporary tattoos 

designed by Hydro74, help guests 

slip into their alter egos for the night. 

Patrons who post photos celebrating 

with Dos Equis to Instagram 

(#DosEquis) will be automatically 

entered into the sweepstakes for a 

chance to attend the Dos Equis 

Masquerade, the ultimate masked 

celebration, or secondary prizing. 

Drinkers can also enter the sweeps by 

using the codes on the limited edition 

bottle labels, so every beer they order 

is another chance to win. This 

Halloween, join Dos Equis and 

discover more interesting profits! 

22 


Programs 

Heineken Game Day 

At-Home Viewing Party 

Heineken, the ultimate choice for 

game day parties, is encouraging 

consumers to get ready for the 

football season and take their athome 

parties and tailgating 

occasions to a new level by inviting 

them to participate for a chance to 

win 1 of 10 Game Day party set-ups, 

including: a Big Green Egg ® grill and 

cookbook, a Heineken Beertender, a 

Heineken-branded pop-up tent, table 

& chairs and grilling tools. 

From September through October, 

this exciting program will be 

communicated in the off-premise 

through eye-catching POS. In 

addition, relevant cross-merchandise 

offers will drive increased basket 

rings. Kick off the fall football season 

with Heineken! 

TEXT GREEN TO 77000 FOR A CHANCE 

TO WIN A GAME DAY PARTY SET-UP 

Amstel Light Burger Bash Sweepsteaks 

Burger lovers, get 

ready for the 

Amstel Light 

Burger Bash 

2014! 

Amstel Light, 

the Official Beer 

of the Burger, known 

for its unique combination of barley 

and hops and its full, never-diluted 

flavor, is a light beer with a full, 

yet clean flavor profile that makes 

it an ideal match for the most 

mouthwatering, inventive burgers. 

The Food Network South 

Beach Wine & Food Festival, 

presented by FOOD & WINE, 

is a national, star-studded, 

four-day destination event 

showcasing the talents of the 

world’s most renowned wine 

and spirits producers, chefs 

and culinary personalities. 

One of the highlights of the 

event is the Amstel Light Burger 

Bash, a walk-around sampling 

of the country’s best burger 

creations, deliciously 

accompanying Amstel Light. 

As the Official Beer of the 

Burger, Amstel Light is 

authoritatively bringing consumers 

the burger experience by sending a 

lucky winner and a guest from the 

Northeast region to Miami for a VIP 

weekend at the South Beach Wine & 

Food Festival 2014! This robust 

program will be supported by offpremise 

POS and displays, inviting 

consumers to enter. Patrons will also 

be engaged through on-premise 

promotions supported with Amstel 

Light + burger specials and price 

features, consumer engagement, 

POS and relevant burger-themed 

giveaways. 

Heineken Latin GRAMMY ® Awards 

The official beer of the Latin 

GRAMMY ® Awards is opening a 

world of extraordinary experiences to 

consumers to celebrate excellence in 

Latin music. On November 21st, the 

14th Annual Latin GRAMMY ® Awards 

will bring together the worldwide 

Latin music community and fans by 

recognizing impact and excellence in 

Latin music. Heineken, the beer for 

those who enjoy excellence, has 

celebrated the best that Latin music 

has to offer through its support of the 

Latin GRAMMY ® Awards since their 

beginning in 2000. 

This year, Heineken is encouraging 

consumers to make the Latin 

GRAMMY ® theirs by recognizing the 

fusion of Latin music 

genres and allowing 

drinkers to create their 

own music through a 

unique mash-up mixer 

app. Through the app, 

users will be able to 

create and share their 

own Latin music mashups 

on Facebook and 

Twitter as well as submit them to the 

Latin GRAMMY ® Music Mash-up 

Contest. This contest will give 

consumers an opportunity to win a 

once-in-a-lifetime experience at the 

Latin GRAMMY ® Awards, turning 

them into active participants in this 

unique celebration of Latin music. 

From September 16th 

through November 21st, 

the program will be 

brought to life at retail, 

promoting at-home 

viewing occasions to 

celebrate the best in Latin 

music through attentiongrabbing 

POS. Through 

the account locator on 

the Mash-up Mixer application, 

shoppers will be able to find local 

retailers as well as check-in for 

instant prizes. 

The program will be activated onpremise 

through POS and brand 

ambassadors, to create awareness 

and drive consumption. 


RetailEDGE 

Bar Rescue 

Watching TV May Be Good For Your Business 

Running bars and restaurants can be very profitable and 

rewarding, but also quite stressful when not being run 

well. If your business is in need of some help, Bar Rescue 

may be just what you need. The popular TV show on the 

Spike network follows Jon Taffer (owner and chairman of 

the bar/nightclub consulting firm, Taffer Dynamics, Inc.) 

as he travels the country saving bars in need. 

Taffer has started, flipped or owned 

over 600 bars and clubs throughout 

his career. His years of experience 

and expertise have helped him 

develop what he calls, “bar science.” 

Taffer believes that every aspect of a 

bar, no matter how small, is a key 

factor to its profitability. He uses this 

methodology to return struggling bars 

to their former glory. Everything from 

the height of the bar stools to the 

draught system and the staff’s attitude 

is important in creating an enjoyable 

experience. 

Taffer explains his scientific approach 

to LA Weekly, “I don’t sell beer, I 

create reactions in manipulative ways 

– behavioral sciences – that I employ 

to get you to come to my bar, spend 

more money, stay longer, dance more 

than you usually would, smile more 

than you usually would, meet more 

people than you usually would and 

have a better time than you usually 

would. That’s the science.” 

It’s easy for bar owners to become 

comfortable in their routines, but 

Taffer, an objective observer, can 

identify any problems. He (sometimes 

harshly) brings issues to light and 

provides solutions that result in better 

customer “reactions” and thus greater 

profits. It’s a healthy experiment for 

any business owner. Step back and 

objectively analyze the state of things 

in your establishment. Emphasize or 

reinforce things that are working and 

change anything that has a negative 

effect on the bottom line. 

Taffer does not turn these bars around 

by himself. He has a rotating team of 

experts with the same no-nonsense 

approach who assist in the rescues. 

These teams include world-class chefs, 

award-winning mixologists and 

hospitality managers, all of whom are 

experts in their respective fields. 

One of Taffer’s consultants, Chef 

Brian Duffy, studied at The Restaurant 

School in Philadelphia and went on 

to help propel the gastropub 

movement. Working as the Corporate 

Executive Chef of Kildare’s Irish Pub, 

he revolutionized pub fare which 

helped bring in record sales for the 

popular Philly-based chain. 

When he’s not busy exploring the 

culinary arts or appearing on TV, 

Duffy offers advice to the readers of 

Nightclub & Bar’s ‘Bar Rescue Insider’ 

blog (http://www.nightclub.com). His 

ongoing column offers on-premise 

managers useful insight into best 

practices that Duffy has picked up 

over his many years in the biz. His 

articles cover a wide range of topics 

from server etiquette to bar 

cleanliness and employee morale. 

‘Bar Rescue Insider’ also features 

articles from other experts who have 

appeared on the show. 

No matter what type of establishment 

you own or manage, Bar Rescue 

and the Insider blog are invaluable 

resources. While some problems 

aren’t as easily fixed as they appear 

on TV, Taffer and his team provide 

a fresh philosophy and useful 

information that every manager 

should keep in mind. 

Check your local listings or www.spike.com/shows/bar-rescue to see when Bar Rescue airs next on Spike TV. 

Corona: What Makes Football Your Beach? 

This fall, Corona and Jon Gruden, NFL 

analyst for ESPN, former offensive 

coordinator of the Philadelphia Eagles 

and former head coach of the 

Oakland Raiders and Tampa Bay 

Buccaneers, are joining forces to 

celebrate football. Together, they have 

hand-picked categories of nominees 

that embody the best aspects of the 

sport. Consumers are asked to vote on 

what makes football their beach, for a 

chance to win an exclusive Corona 

Gameday football experience. 

On and off-premise POS features the 

categories and prompts consumers to 

visit the microsite to engage with 

interactive Gruden content and 

vote to win. Corona and 

Coach Gruden will celebrate 

and recognize the fans, 

traditions, places and moments 

that make football a “beach” – that 

fun escape from the everyday grind. 

Consumers will vote on the nominees 

in each category for a chance to win 

an exclusive Corona Gameday trip. 

24 


The BeerGUY 

Conjuring The Spirit of the Season at Spring House Brewing Co. 

By: Steve Hawk 

Down a lonely 

country road, 

where the corn 

stalks grow 

tall and the 

scarecrows stand 

guard, there is a 

barn that Old 

McDonald may be too scared to 

enter. This particularly ominous 

structure, painted black as night, 

is home to Spring House Brewing 

Company where many menacing 

concoctions have been brewed. 

Since 2006, this family-run brewery 

has been creating monstrously 

flavorful beers, ideal for the 

Halloween season. Their portfolio is 

made up of beers inspired by local 

want this to be his 

permanent career. He 

was an avid home 

brewer with a love for 

craft beer, so the ideal 

choice was to turn this 

hobby into his profession. 

While home brewing in his barn 

one day with friends, Keasey had an 

epiphany – why not renovate the 

barn and create the brewery right 

there? The fact that spring water was 

available on the property made it an 

even better idea. And that’s how the 

Spring House Brewery was born. 

The brewery quickly became a local 

hot spot. And for good reason, this 

place was unique from top to bottom. 

First and foremost, it is a brewery 

with the folks at the brewery 

to design the labels. Some 

of the iconic images that 

you’ll find on both their 

labels and interactive 

website include everything 

from aliens and zombies to 

skulls and robots. 

Spring House beers are clearly 

perfect all year long, but they share a 

special connection to the Halloween 

season. Consider the story of their 

flagship beer, Seven Gates Pale Ale. 

The story of the “Seven Gates” comes 

from rural Pennsylvania, not far from 

the Spring House Brewery. According 

to the legend, there was a mental 

asylum for the criminally insane in 

the middle of a dense forest. It was 

“…the autumn season loves Spring House Brewery, and so will your customers!” 

lore that utilize some bewitching 

ingredients. Their horrifically delightful 

names and labels provide a glimpse 

into the darker side of brewing. 

Particularly perfect for the fall is 

their Braaaiins! Pumpkin Ale for 

Zombies, which is made with loads 

of pumpkin flesh that the brewers 

roast themselves. As a chill begins 

to creep into the air and the leaves 

begin to fall, your customers won’t be 

able to resist the hauntingly powerful 

beers coming out of this eerie barn. 

The owner and head brewer of 

Spring House is Matt Keasey, who 

owns a beautiful home in rural 

Conestoga, PA, just outside of 

Lancaster. His house was built in 

1794 and features a fully-functioning 

fresh water spring in the basement. 

The brewhouse barn, also from the 

same era, stands just a stone’s throw 

from Keasey’s front door. 

Shortly after purchasing this house in 

2005, Keasey decided to make a 

major career change. He had been 

working for a pharmaceutical 

company and decided he did not 

housed in an 18th century 

barn. You don’t get more 

unique than that. But the 

appeal doesn’t end 

there. The styles of beer 

brewed are one-of-akind 

as well, including 

a chocolate peanut 

butter stout, a 

pineapple ale, and an egg nog 

stout, among others. 

All include ingredients 

not typically used by 

other breweries. 

What makes them 

stand out even more is 

the branding of each 

beer. Channeling an 

interest of Keasey’s, the beer names 

and label art often draw inspiration 

from vintage horror and sci-fi. 

You may find yourself choosing 

between a “Big Gruesome” or “The 

Astounding She-Monster,” just to 

name a few. And, the artwork itself is 

extraordinary. A design team in San 

Diego, California which has created 

covers for legendary punk and 

alternative rock bands, works closely 

surrounded by seven 

concentric gates to 

prevent the inmates from 

escaping. One night, the 

asylum caught fire and the 

fleeing inmates were 

trapped. The locals swear 

that the tormented souls of 

those who perished still haunt 

the forest to this day. Spring 

House Brewing Company 

honors this local legend 

by producing a 

“terrifyingly delicious” 

brew with a “mysterious” 

quality. If you’re looking 

for a perfect beer for 

Halloween, this is it. 

If you happen to find yourself 

downtown in Lancaster, be sure to 

stop into the Spring House Taproom 

where you’ll find a locally sourced 

food menu and all of the Spring 

House beer you could possibly want. 

The walls of the Taproom are handpainted 

with murals that match the 

brewer’s horror-inspired imagery and 

create quite a haunting atmosphere. 


® 

3000 Meeting House Road 

Philadelphia, PA 19154 

Presorted 

First Class Mail 

U.S. Postage 

PAID 

Langhorne, PA 

Permit No. 118 

Yuengling Little Guy Trailer 

Want to be the talk of the tailgate? Yuengling has 

partnered with Little Guy Worldwide this fall to create a 

limited edition Yuengling-wrapped trailer for consumers to 

win! Little Guy, based in Ohio, will be customizing a 

limited number of their teardrop trailers with the Yuengling 

logo this fall. The giveaway will be supported on air by 

97.5 the Fanatic as well as on and off-premise 

promotions. Text-to-win information will be on all point of 

sale this fall, and will direct consumers to the Yuengling 

website for details on the program. 

Yuengling Oktoberfest Festival 

Yuengling Oktoberfest beer will once again be the 

featured product for an authentic Oktoberfest celebration 

at the Steel Stacks Arts Quest Center in nearby 

Bethlehem, PA. This event is scheduled for the first two 

weekends in October. The authentic German Oktoberfest 

has a special Pennsylvania flair. Highlighting the event is 

a 130-foot by 260-foot Yuengling Festhalle tent, featuring 

waitresses dressed in dirndl outfits, Bavarian-style food, 

Yuengling Oktoberfest beer and German & polka music. 

Visit www.artsquest.org/festivals/oktoberfest/ for details.

SeasonalSELECTIONS - Origlio Beverage

Create successful ePaper yourself

Delete template?

Save as template?