healthy people 2020 - Society for Public Health Education

thursday – saturday | november 4-6
✯ Poster Abstracts ✯
24. American Cancer Society Health Profile and
Community Resources Mapping Project
Shila Burney, BS, American Cancer Society; Kenneth Portier, PhD,
American Cancer Society; Linda Blount, MPH, American Cancer Society;
Carolina Casares, MD, MPH, American Cancer Society
Eliminating disparities in cancer screening, diagnosis, and treatment is
essential for achieving health equity, increasing access and improving
health outcomes for patients with cancer. The American Cancer Society
(ACS) has many community-based programs aimed at increasing cancer
screening and helping the newly diagnosed overcome barriers to care.
The Society also maintains a database of other volunteer and community
programs that provide support to cancer patients. However significant
challenges remain in reaching minority and underserved populations
with these services. This project’s two goals are to provide ACS mission
and education staff with the ability to map community health determinants;
primarily population and environmental characteristics, as well
as health care, volunteer and ACS service locations; and to train staff
in using these mapping tools to identify communities that are likely
to experience health disparities. The results will help focus existing
Society services and foster new and innovative programs to reach these
communities. Working with an academic partner, an initial web-based
mapping and reporting environment has been built and populated with
a large amount of publically available health determinants data as well as
ACS program information. The system interface is simple and straightforward
and does not require users to understand geographic information
systems or do any programming. Focus groups have been formed
to evaluate how the current system can be used and what changes are
needed to increase utility. Critical to project success is identifying the
kinds of maps, combinations of mapping elements, and final summaries
staff want as they explore issues in cancer health disparities. Plans are to
use this system to more effectively engage ACS mission and education
staff in discussions of cancer disparities; using maps to illustrate points
and identify potential new community interventions and new
community partners.
25. Publishing an Undergraduate Project on the Web:
Using Social Bookmarking as a Platform for Student Projects
Rebecca Foco, MA, CHES, Health and Human Performance, Virginia
Commonwealth University
background: As colleges and universities prepare future health education
practitioners it is imperative that they have all the skills and tools
necessary to work effectively. The tools increasingly include the ability to
develop and manage web-accessible content. Traditional pedogological
methodologies employed in the classroom create student projects that
are submitted to an instructor never to be seen again. This project uses
open content learning as a basis for exposing students to methods of
managing and presenting information for the public. Theoretical Basis
The theoretical basis for this project is Technological Pedagological
Content Knowledge (TPCK)—a theoretical framework that proposes
a complex interplay between technological, pedagological, and content
knowledge that yields superior outcomes to traditional methods of
employing technology in teaching (Mishra & Koehler, 2006). TPCK is
the framework used to design this project. The proposed presentation
will present to instructors of health education courses with a method of
sharing and evaluating resources for student-created health education
materials. Objectives Undergraduate Community Health Education
and Health/PE Teacher Education students will: • learn about social
bookmarking sites and their application to health education • learn to
think critically regarding assessing the validity and usefulness of health
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sophe conference ✯ november 4-6, 2010
websites and how they will utilize health websites in their future careers
• learn the skills necessary to develop a tool that will be available for
community use • begin moving from a passive student role into an
active participant in the health education community and begin to see
themselves as health educators. Intervention This presentation will describe
a Web-based project in which students†work is accomplished
using the social bookmarking site, delicious (http://delicious.com/). Students
in a School and Community Health Resources course will engage
in a process of collecting and identifying web content for health resource
directories related to specific health conditions. Additionally, they will
write an annotated description of each site for potential consumers of
the information.
evaluation: The effectiveness of the project will be evaluated through
a survey of the students involved in the project. The survey will have
both closed and open-ended questions regarding the experience, both as
an educational tool for their own learning and as a first foray into public
presentation of health information. Additionally, the instructor will
monitor the number of hits on the delicious site to assess the level of use
of the information by viewers.
26. Health Education Program to Increase H1N1
Vaccination Rates among Residents of Blunt County, Tennessee
Charles Deutsch, ScD, Harvard School of Public Health
introduction: One of the objectives for Healthy People 2020 is “Increase
the proportion of adults who are vaccinated annually against influenza and
ever vaccinated against pneumococcal disease” (U.S Department of Health
and Human Services, 2009). Immunizations reduce the impact of infectious
diseases such as H1N1 flu. However, some people may be hesitant to receive
vaccinations due to lack of information and myths surrounding immunization.
According to the Centers for Disease Control, the H1N1 vaccination is
the best method of protection from H1N1 flu (CDC, 2010).
methods: Graduate students from the University of Tennessee, Knoxville
Public Health Program worked in partnership with the Alcoa Community
and Blount County Health Department to provide education
regarding H1N1 flu and to increase H1N1 vaccination rates in Blount
County. Goals of the project were to reduce the impact of infectious
diseases in the community and to educate populations about the H1N1
vaccine. Using the Preceed/Procede framework, students conducted a
needs assessment at a local community center. Information from the
assessment was used to develop program objectives which included
creation of an interactive educational display for families and a questionnaire.
The educational display was placed alongside the Blount County
Health Department flu clinic at a local Wal-Mart. Blount County Health
Department’s flu clinic administered the H1N1 vaccine free of charge.
outcomes: Outcomes were very positive. At least fifty individuals
participated in the display with more than thirty people completing
questionnaires. Questionnaire results indicated an increase in knowledge
surrounding H1N1 flu. Several individuals received the H1N1 vaccine
based on the educational display. More than 50% of shoppers indicated
that they would be more likely to receive the vaccine due to the educational
display. The flu clinic nurse noted a significant increase in flu
clinic participants as well.
summary The needs assessment informed our choice of priority population
and intervention. Initially, the project was to focus on a minority
group but was expanded to rural families based on results from the
needs assessment. The results of our intervention indicate that education
surrounding the H1N1 vaccine is efficacious in increasing vaccination
rates. Results from the questionnaires can be used to expand and
improve future educational campaigns.