thursday – saturday | november 4-6 ✯ Poster Abstracts ✯ tion and Weight Status objectives 6 and 7 of <strong>Health</strong>y People <strong>2020</strong>. Objective 6 aims to increase the contribution of fruits to <strong>people</strong>’s diet while Objective 7 aims to increase the variety and contribution of vegetables to <strong>people</strong>’s diets. theoretical framework: Community Engagement Theory (CET) speculates that effective community health promotion and education is best facilitated by community members becoming actively engaged in activities that directly promote their own and their community’s health. Following a CET model, the project was designed to improve the target community’s health through engaging community members in the Jackson Road Map <strong>for</strong> <strong>Health</strong> Equity Farmers’ Market. objectives: The current investigation was a <strong>for</strong>mative evaluation study designed to assess farmers’ market consumer stakeholders’ opinions regarding the farmers’ market. Specifically, consumer input was collected relative to the perceived utility, effectiveness, personal impact and community impacts of the market. evaluation measures: A questionnaire was specially developed <strong>for</strong> use in this study. Both Likert and open-ended questions were used to assess consumers’ self-reported behaviors, beliefs, attitudes and suggestions. Data were obtained from a sample of 81 consumers. Coefficient Alpha showed that the Likert items had an internal consistency reliability of .94. results: Data showed that the farmers’ market was well accepted by the consumers. It was having a positive influence on fruit and vegetable consumption. Data also showed that the market had a positive social value <strong>for</strong> the consumers. Several useful suggestions <strong>for</strong> market improvement were also obtained from this study. These findings are discussed in terms of proposed program improvements and in terms of Community Engagement Theory. 20. Sexual Compulsivity Among Older, Heterosexual Adults Sara Cole, PhD, MA, BS, CHES, University of Central Oklahoma; Robin Milhausen, PhD, University of Guelph; Amy Muise, University of Guelph rationale: Studies on sexual compulsivity have primarily focused on high-risk and HIV-positive populations (e.g., Reece & Dodge, 2004). Recent studies have attempted to address this gap by investigating sexual compulsivity among primarily young heterosexual college students and have indicated that sexual compulsivity is relevant in predicting risky sexual activities in groups that are not considered high-risk (e.g., Dodge, Reece, Cole, & Sand<strong>for</strong>t, 2004). Individuals scoring highly in sexual compulsivity may also be perceived as experiencing higher levels of sexual excitation. One study of a small group (N = 31) of self-identified male “sex addicts” indicated that sexual compulsivity may be related to both sexual excitation and sexual inhibition (Bancroft & Vukadinovic, 2004). research purpose. The purpose of the current analyses was to explore how sexual compulsivity relates to risky sexual behaviors, as well as sexual excitation/inhibition in an older, non-clinical, non-student sample of adults, many of whom are married and have children. Method. The sample consisted of 365 women (mean age = 33 years, SD = 8.46) and 1,466 men (mean age = 38 years, SD = 9.87). Participants completed an online survey that included the Sexual Compulsivity Scale (SCS; Kalichman & Rompa, 1995), the Sexual Excitation/Sexual Inhibition Inventory <strong>for</strong> Women and Men (SESII-WM; Milhausen et al., 2008), and several measures of sexual beahviour. Regression and mediation analyses were used to explore the cognitive and behavioural correlates of sexual compulsivity. 48 sophe conference ✯ november 4-6, 2010 results/discussion: Consistent with past research (e.g., Reece & Dodge, 2004), sexual compulsivity predicted sexual risk-taking and increased partnered sex behaviors in the current sample (specifically in women). Among women, higher sexual compulsivity scores also predicted fewer inhibitory cognitions (β = -.104, p < .05) and higher levels of arousability (β = .527, p < .001). Higher arousibility mediated the relationship between sexual compulsivity and fewer inhibitory cognitions. For men, higher sexual compulsivity scores also predicted higher levels of arousability (β = .362, p < .001), but predicted more inhibitory cognitions (β = .220, p < .001). There was no significant mediation. There<strong>for</strong>e, the increased arousal that is associated with higher sexual compulsivity may reduce women’s sexual concerns, but seems to exacerbate men’s. conclusions/implications: It is important to understand the experience of sexual compulsivity in the general population as unique interventions may be warranted to target groups that do not fall into the “high-risk” category. 21. Contextual and Individual Factors Associated with Consumption of Sweet Foods in <strong>Health</strong>y Individuals Living in an Urban Setting Jean-Claude Moubarac, M.Sc., PhD candidate, Université de Montréal; Mark Daniel, PhD, Professor and Research Chair <strong>for</strong> Social Epidemiology, School of <strong>Health</strong> Sciences, University of South Australia; Margaret Cargo, PhD, Senior Lecturer in <strong>Health</strong> Promotion, School of <strong>Health</strong> Sciences, University of South Australia; Olivier Receveur, PhD, Professor, Department of Nutrition, Université de Montréal background: One of the objectives of <strong>Health</strong>y People <strong>2020</strong> is to reduce consumption of calories from added sugars. Social and physical environmental cues, as well as psychological factors, (e.g., mood, depression) have been associated with the consumption of sweet food (e.g., soft drinks, chocolate). However, the effect of multiple environmental and individual factors on food behaviour is not well understood. Mixed methods research has rarely been applied in public health to understand how the individual interacts with the surrounding environment to influence food behaviour. objectives: To examine contextual and individual factors associated with daily consumption of sweet foods in <strong>healthy</strong> individuals living in an urban setting. Methodology: An ecological conceptual framework was used to understand the context of sweet food consumption. This framework guided the collection and analysis of 42 semi-structured interviews of <strong>healthy</strong> men and women from a Middle Eastern community in Montreal. Interviews were analysed using deductive and inductive coding procedures. Qualitative results were used to in<strong>for</strong>m the development of a quantitative measure investigating the context of sweet food consumption. The measure was pilot-tested on 20 individuals. The final self-report measure was administered with psychosocial measures of depression, mastery and self-moderation, a sociodemographic and food frequency questionnaire to 192 individuals (mean age 35 years) from the same community. Contextual domains were refined using exploratory factor analysis. Quantitative analysis using general linear models identified contextual and individual-level factors associated with consumption of sweet food operationalized as the amount of total sugars eaten daily from sweet foods and drinks. results: Qualitative and factor analyses led to the identification and refinement of a 42-item contextual measure with items grouped into seven domains: 1) emotions, 2) snacking, 3) energy demands, 4) social environment, 5) physical environment, 6) constraints, and 7) eating dessert. Daily consumption of sweet food was on average 76 g/day and varied by
✯ Poster Abstracts ✯ thursday – saturday | november 4-6 age but not gender or BMI. Eating dessert and Snacking were positively associated (p
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