healthy people 2020 - Society for Public Health Education

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✯ Conference Abstracts ✯ saturday | november 6 in stores and schools, unsafe street crossings and sidewalks, and the need to redevelop certain areas to encourage safe recreation and active living. The involvement of policy leaders in the project combined with several dissemination activities has contributed to healthier food offerings in schools and restaurants, city planning efforts that emphasize walkability and access to healthy food, and the promotion of youth markets selling fresh produce. Photovoice is typically used as an advocacy tool to engage both community residents and political leaders in policy and environmental solutions to public health issues. We are piloting an innovative way to apply Photovoice as a qualitative evaluation method, which includes asking members of community collaboratives to participate in a second round of photographs and captions to document changes to their community environment, reflect on the potential impact of those changes and plan for future advocacy efforts. This presentation will also describe the experience of using Photovoice as an evaluation tool in three low income, largely minority communities in Northern California, presenting results (photographs and captions) and lessons learned. Using Photovoice to Explore Health Concerns in Female Asian-Indian College Students Women Cheryl Cooper, PhD, RN, The University of Texas at Tyler; Susan Yarbrough, PhD, RN, Associate professor and Assistant Dean, College of Nursing and Health Sciences The University of Texas at Tyler For the 2008/09 academic year, the number of international students attending colleges in the United States increased by 8%, to an all-time high of 671,616. India remains the leading place of origin for the eighth consecutive year. For individuals, especially young adults, leaving home can have a significant effect on health as a result of the many physical and psychological stressor associated with the immigration process (Jeemon, 2009, Sharma, 2002). As the diversity on college campuses grows, the need for culturally appropriate health education and care also increases. Little is known specifically, about young Indian woman immigrants and the issues that may affect their health and wellness after immigrating to the United States This qualitative descriptive study was conducted as part of a larger culture and health project, at a public university in east Texas,during the fall of 2009. The sample participants were 10 female Asian Indian students enrolled in full-time graduate study. The qualitative research method, photovoice was used, in conjunction with traditional focus group methodology, to explore the participants’ general health related beliefs and attitudes, their perceptions about the ways in which the immigration experience has affected their health and well being, the ways they promote personal health and deal with illness, and the major sources of stress in their daily lives. The study was conducted in two sessions, held two weeks apart. Only preliminary results are available at this time, but we plan to have completed a full data analysis in time for presentation at the November SOPHE conference. Themes that emerged from this preliminary analysis in session one include the following:health is perceived as a “life in balance”, with an emphasis on eating the “right” foods and using the appropriate remedies(often herbal) to treat and prevent illness; illness is perceived as a consequence of not doing the “right” things, and/or of disharmony or disconnection with nature; there is an emphasis on maintaining connection with family (in India), as the source of most emotional support and as health advisors; one source of stress was frustration with local health services, for example, lengthy assessments for “simple” problems. Session two themes included the following: Participant photographs reflected the centrality of religion in daily life, the connection with the natural world, the loneliness of so much empty space, as compared with their homeland, and the stress related to meeting academic expectations of professors and of family back home. Ethical Dilemmas of Digital Storytelling as a Method for Community Health Education Research and Practice Aline Gubrium, PhD, University of Massachusetts Amherst School of Public Health and Health Sciences; Amy Hill, MA, Silence Speaks Digital Storytelling Based on a community-based participatory research (CBPR) framework, digital storytelling may be used to investigate individual, group, or sociocultural understandings of various health issues, while also increasing participant input in community health projects. Digital stories are three to five-minute visual narratives that synthesize images, video, audio recordings of voice and music, and text to create compelling stories. In this paper we briefly trace the process of producing a digital story and the various applications of digital storytelling as a method for public health education research and practice. We then present a case study of a pilot project using digital storytelling as a research method and review ethical tensions that arose over the course of project implementation. In particular, we review issues of presentation and self-representation in the digital storytelling process, related especially to performative qualities of story production and the audience for the story, the process of digital storytelling itself and how a research angle may run contrary to participatory intents of the process, and issues of privacy and consent in the production process. We then analyze the ethics of access to the digital story artifact/outcome—in relation to the release of digital stories and which audiences can/should have access to the story, how the stories are displayed, and how the release and display of the stories interfaces with issues of consent. Finally, we end by looking at the repercussions of using digital storytelling as a method of inquiry in community health education research—focusing especially on IRB concerns, publication of materials, ethical issues that may be encountered during analysis of visual materials, and conflicting agendas that may arise between research and intervention applications plenary session iii sat/ nov 6 / 10:00 am – 10:45 am / Room: Colorado E-F Elizabeth Fries Health Education Award & Lecture – Conquering Cancer in the 21st Century John Seffrin, PhD, American Cancer Society The Elizabeth Fries Health Education Award is for a health educator who has made a substantial contribution to advancing the field of health education or health promotion through research, program development, or program delivery. The award is given annually by the James F. and Sarah T. Fries Foundation in memory of their daughter, Dr. Elizabeth A. Fries who was Professor of Psychology at Virginia Commonwealth University and co-director of the Cancer Outreach Program. Elizabeth died in 2005 of complications from breast cancer chemotherapy at the age of 42. This year’s award honors John Seffrin, CEO of the American Cancer Society, the world’s largest voluntary health organization fighting cancer. Dr. Seffrin’s presentation will address the growing burden of cancer and other non-communicable diseases globally. He will discuss the role of health education in promoting cancer control in the United States and how we can apply this knowledge in low and middle income countries to avert future illness and death. Dr. Seffrin will identify several timely opportunities for health educators to participate in the prevention and control of cancer and other non-communicable diseases by prioritizing these issues on the global health agenda. 38 sophe conference ✯ november 4-6, 2010
✯ Conference Abstracts ✯ plenary session iv sophe 2010 honorary fellow lecture sat/ nov 6 / 10:45 am – 11:30 am / Room: Colorado E-F HEALTH EDUCATION IMPLEMENTATION DISORDERS: DIAGNOSIS AND TREATMENT David S. Sobel, MD, MPH, Kaiser Permanente Northern California Implementing health education within complex organizations such as health care systems, requires more than a knowledge of theory. The barriers to successful implementation in the real world will be examined and several effective “treatments” offered including a healthy dose of reality, a prescription of behavioral medicine, and an infusion of integration. We will dissect successful health education interventions to identify the active ingredients ranging from health behavior change to transforming attitudes, beliefs and moods. plenary session v sat/ nov 6 / 1:00 pm – 2:00 pm / Room: Colorado E-F Reaching the Healthy People Summit: Elevating Health Education Prominence in US Public Health Policy and Practice Lawrence W. Green, DrPH, University of San Francisco Over the past several decades, health promotion and disease prevention have risen to new heights in national prominence and attention. Escalating health care costs and profound interest in personal and community health have culminated in legislative reform and investment in health promotion heretofore only imagined. Yet, as we face the dawn of a new decade of Healthy People Objectives for the Nation, are health education and health promotion poised to leverage their greatest impact and to deliver on their promise of improving the quantity and quality of healthy life? This presentation will provide a 30,000 foot perspective on how this initiative has been sustained over three decades, and some of the challenges and opportunities our discipline faces in reaching the summit and elevating health education prominence in US public health policy and practice. Respondents: Collins Airhihenbuwa, PhD, MPH, Penn State University; Patricia Mullen, MPH, DrPH, The University of Texas School of Public Health, University of Texas Health Science Center at Houston saturday | november 6 sat/ nov 6 / 2:30-3:30 pm / Room: Colorado E-F National Prevention and Health Promotion Strategy: Listening Session Kathleen A. Ethier, PhD and Corinne M. Graffunder, DrPH, MPH, Centers for Disease Control and Prevention On March 23, 2009, President Obama signed the Patient Protection and Affordable Care Act, enacting comprehensive health reform legislation. In addition to expanding health insurance and preventive services, the bill created the National Prevention, Health Promotion, and Public Health Council which is to oversee the development of The National Prevention and Health Promotion Strategy. The purpose of the National Strategy is to set specific goals and objectives for improving the health of all Americans. While the Strategy will provide new focus and energy to health promotion and prevention, it will also build on existing federal initiatives, including, but not limited to Healthy People 2020. This session will provide a brief overview of the 1) National Prevention, Health Promotion, and Public Health Council, and 2) the development of a National Prevention and Health Promotion Strategy. Participants will be given an opportunity to provide feedback on the National Prevention Strategy framework and to provide comment on priorities to improvement the Nation’s prevention efforts and opportunities to engage across multiple sectors to advance prevention. sophe conference ✯ november 4-6, 2010 39
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healthy people 2020 - Society for Public Health Education

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