healthy people 2020 - Society for Public Health Education

✯ Conference Abstracts ✯
friday | november 5
workplace and community. The book is aimed at three audiences. The
first audience is individuals pursuing an undergraduate major or minor
in health education, health promotion, community health, public health,
or health-related fields such as environmental health, physical activity
and education, allied health, nursing, or medicine. The second audience
is young and mid-career practitioners, practicing managers, researchers,
and instructors who for the first time are responsible for teaching,
designing, or leading health promotion programs. The third audience is
colleagues and professionals not trained in the health fields but working
in settings where health promotion programs are increasingly prevalent
and might be under their supervision (for example, school superintendents
and principals, human resource directors working in business
and health care, college deans of student affairs, faculty members, board
members of nonprofit organizations, community members, and employers
and staff members in businesses and health care organizations).
Session presenters using the book and the book ancillaries (chapter test
item banks, power points, syllabus, student materials) will discuss best
practices and strategies to teach health promotion program planning,
implementation and evaluation that promote and extend student learning,
engagement and effective practice.
Enhancing Teaching with the New SOPHE Textbook:
CHES Competencies and Web 2.0.
Beth Chaney, PhD, CHES, University of Florida; Melissa Grim, PhD,
Radford University
The rapid development of information and communication technologies
has transformed the higher education learning environment. Through
Web 2.0, interactive and instructional technology applications provide
opportunities for teachers of health promotion planning, implementation
and evaluation to better engage students, meet learning needs, and
simulate real-life situations for students to apply best-practice strategies.
This presentation will demonstrate how the concepts in the book can be
enhanced and supported by using Web 2.0 technology.
Participants will learn how to utilize social network platforms, podcasting,
RSS, and image and videosharing capabilities to enhance
classroom instruction.
Adapting Distance Learning Technology: Lessons Learned in
the Third year of a University’s Public Health Education
Distance Program.
Frank Strona, MPH, San Jose State University; Robert Rinck, MPH, San Jose
State University; Daniel Perales, DrPH, MPH, San Jose State University
The San Jose State University Master of Public Health Program utilizes the
asynchronous Blackboard and the synchronous (live) Elluminate learning
platforms to provide online instruction to its distance learning students.
An early challenge encountered by the MPH program was the training of
faculty to help them transition from class-room instruction, in order to
develop effective and efficient uses of the distance technology. In addition,
as evidenced from a survey of our distance students, the distance
instruction learning platforms require a greater degree of visual “look and
feel” continuity across distance courses than regular on-campus courses.
This continuity can be especially challenging to faculty without previous
distance learning experience. Furthermore, some mature students, with
modest computer technology knowledge, also require additional training
and support in order to enhance the interactive activities that occur during
the live (Elluminate) online class sessions. This presentation will describe:
1) how to structure and staff a distance learning program for technology
support on a limited budget, 2) how to use MOUs between the instructor
and the program to improve course training and enhance implementation,
3) multiple approaches to training students and faculty on distance technology,
and 4) how to assess the effectiveness of the technology training
and support. Selected and edited short recordings of live class sessions and
training will be shown to illustrate how technology issues are addressed by
the technology staff.
How Students in a Community Health Social Marketing Course
Can Assist Communities to Create Change.
Rosy Contreras, BSc, San Jose State University; Amado Burgos, BSc, San Jose
State University; Laura Burata, BSc, San Jose State University; Rhiannon
Labrie, BSc, San Jose State University; Raymond Chung, BSc, San Jose State
University; Daniel Perales, DrPH, MPH, San Jose State University
The Institute of Medicine’s 2002 report, “Who Will Keep the Public
Healthy”, notes that communication is one of the eight new content areas
that must be addressed by public health schools and programs. The San
Jose State University Department of Health Science addresses health communication
through a social marketing course and a health communications
and technology course. The social marketing course is preceded or
taken in conjunction with the technology course in which students learn
how to use internet technology, still images, and video technology to create
communications messages. In the social marketing course, students
are formed into teams of five and instructed on using social marketing’s
4-P’s (product, price, place, and promotion). They are required to develop
a social marketing campaign that can address a community health issue.
These campaigns are designed to deliver messages to a priority population
that focus on what they need to know, what they need to believe, and what
they need to do to create healthy behaviors and environments. Students are
also teamed with a community based organization or public health agency
that seeks assistance in the development of social marketing materials that
can reach their audiences. Examples of these campaigns include students
developing flyers and posters for school based clinics in San Jose, California
who wanted to promote their services among low-income families and
enroll children and adolescents who need health care; assisting a public
health agency to develop a social marketing campaign to reach Asian
Pacific Islander men who have sex with men to help prevent the spread of
HIV; developing video and print materials for the Mothers’ Milk Bank of
Santa Clara County in order to encourage mothers to donate their breast
milk; and promoting the use of electronic benefit transfer EBT cards (i.e.,
food stamps) at farmers’ markets by low-income Latinos. This presentation
will showcase some of the astonishing social marketing still images and
short videos that were developed by students but will focus on the EBT
farmers’ market social marketing campaign. The materials developed for
this latter campaign so impressed the Santa Clara County Social Services
Agency that they decided to support the printing of posters and fliers
developed by the students for distribution to the county’s farmers’ markets
and especially their food assistance offices. The materials will also be used
in 11 major farmers’ markets throughout the San Francisco Bay Area.
current session a5
Room: Colorado G-H
diversity in action: addressing the needs of
immigrants and special populations
Immigration Policies, Integration and Social Capital:
An International Comparison of Public Health Outcomes.
Alberto Cardelle, PhD, MPH, East Stroudsburg University
This last decade has been in part defined by the issue of immigration.
Immigrants have been disproportionately affected by poor health
outcomes and both cultural and political barriers have made them a
challenging group with whom to address disparities. Therefore, strategies
that facilitate the integration of immigrants and strengthen their social
sophe conference ✯ november 4-6, 2010 19