healthy people 2020 - Society for Public Health Education

✯ Conference Abstracts ✯
thursday | november 4
pre-conference skill-building workshop i
thur / nov 4 / 1:00 pm – 5:00 pm / Room: Molly Brown
Evaluation: A Key Tool to the Trade
Richard Windsor, Ms, PhD, MPH, George Washington
University School of Public Health
The objective of almost all Health Promotion-Disease Prevention (HP-
DP) Programs (and proposals) is to produce data/insight about the
“effectiveness” of a new policy, intervention, and/or evidenced based
practice(s) for a specific health problem, population at risk, and practice
setting. This Workshop will provide a synthesis of salient conceptual,
methodological, and design issues routinely faced by professionals in
practice. Case material from multiple, peer reviewed/funded proposals
and completed Process, Impact, and Cost-Effectiveness Evaluations
will be presented. Published evaluations discussed in Professor Windsor’s
textbook: “Evaluation of Health Promotion-Disease Prevention
Programs; Improving Population Health Through Evidenced Based
Professional Practice, 4th Edition” will be used to provide specific
examples about how on-going public health programs can select and
apply rigorous methods. Textbook included in workshop fee.
pre-conference skill-building workshop ii
thur / nov 4 / 2:00 pm – 5:00 pm / Room: Matchless
The Spirit of Health Resides in the People of the Land:
Healing Our Community
Pamela Jumper-Thurman, MA, PhD, Senior Research Scientist/Scholar-
Ethnic Studies at Colorado State University, Fort Collins, CO, Research
Supervisor- Community Readiness and HIV/AIDS Capacity Building supplemented
by Centers for Disease Control; Martha A. Burnside, BA, National
Center for Community Readiness, Ethnic Studies Department, Colorado
State University
Participants will gain an understanding of Native American beliefs, values
and traditions that can influence the population’s health outcomes.
Discussions will focus on cultural competencies and responsibilities
of health education specialists to be knowledgeable and equipped with
strategies to work effectively within Native American communities.
This session will introduce an effective health behavior change model
used within Native communities. The Community Readiness Model
(CRM) is a nine stage, multi-dimensional model to facilitate community
change. The model was developed 17 years ago by the research
staff at the Tri-Ethnic Center at Colorado State University. Presenting
at this workshop will be two of the original developers of the CRM. The
model is community-specific and issue specific and is designed to build
cooperation among systems and individuals. The Community Readiness
model has been used in Native communities throughout the United
States and Canada. It has been used for mobilizing a community to
develop intervention strategies for prevention of HIV/AIDS, drug and
alcohol use, intimate partner violence, suicide, and many other topics.
When applied to prevention of a social concern, community readiness determines
and guides the timing for each step of efforts aimed at changing community
norms, behaviors and attitudes. It utilizes key respondent interviews
to determine readiness based on six dimensions: 1) local programs currently
existing that address your issue; 2) community knowledge of existing efforts;
3) involvement of leadership; 4) community climate (overall “energy” of the
thursday | november 4
community); 5) knowledge of the issue, and 6) resources within the community
available for addressing the issue. The result of a Community Readiness
assessment is a “community diagnostic” for intervention.
pre-conference skill-building workshop iii
thur / nov 4 / 6:00 pm – 9:00 pm / Room: Molly Brown
Is Your Health Web Site Easy to Use? Strategies for Improving
Health Literacy and the Web
Xanthi Scrimgeour, MHEd, CHES, CommunicateHealth, Inc.,
Stacy Robinson, MPH, CHES, CommunicateHealth, Inc.
Today, more Americans are turning to the Internet for health information
than ever before. In response, there is growing demand for accurate, understandable,
and appropriate health content to meet consumers’ evolving
information needs. However, many Americans do not have the skills they
need to obtain, interpret, and use health information effectively. During
this interactive workshop, participants will discuss the practical implications
and challenges of creating online health content for the roughly 93
million adults in the United States with limited health literacy skills. We
will review best practices from the fields of usability, health literacy, and
user-centered design and discuss their significance for health promotion.
We will explore the ways in which our communication skills as health
educators can improve the health literacy of our priority populations. The
workshop will focus on specific techniques for improving health literacy
through Web site design, navigation, and content.
pre-conference skill-building workshop iv
thur / nov 4 / 6:00 pm – 9:00 pm / Room: Denver 3
The Future is in Your Hands: Key Components of Professional
Preparation and Success
Melinda Ickes, MEd, PhD University of Kentucky & SOPHE Student
Trustee; Kelli McCormack Brown, PhD, Associate Dean & Professor,
University of Florida; and Robert McDermott, PhD, Professor, University of
South Florida
Whether you are a student considering where you are headed in the future,
a new professional wondering how to be a successful health educator, or a
veteran in the field looking to expand your horizons, this workshop is for
you. Many individuals enter the field of public health education and health
promotion with great dreams and aspirations. However, taking the next step
– be it graduate level study, gaining work-related experience, or finding that
dream job – can be quite overwhelming. The purpose of this workshop is to
give participants the opportunity to learn more about the key components of
professional preparation and success. Questions related to discovering the right
career path, understanding potential settings for employment, and determining
the next steps will be discussed. Current health professionals representing
a variety of fields will be on hand to share their perspectives related to the job
search process, roles and responsibilities within their particular career, deciding
if a graduate program is the right choice, and the importance of networking.
Participants will be given the opportunity to engage in self-reflective and
hands-on activities including: resume building, interviewing with confidence,
and fostering a successful career.
pre-conference skill-building workshop v
thur / nov 4 / 6:00 pm – 8:00 pm / Room: Gold Coin
SABPAC 101: For Faculty and Practitioners
Ellen M. Capwell, PhD, CHES, Co-chair, SABPAC and Professor,
Department of Health and Sport Science, Otterbein College
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