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NYMTC Regional Pedestrian Safety Study - New York Metropolitan ...

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programs in each borough. The NYCDOT Safe Routes Program database is used to identify<br />

grade schools in high priority precincts (with high numbers of pedestrian injuries and fatalities to<br />

children). Schools that participate in traffic safety education programs are encouraged to<br />

incorporate follow-up activities into the curricula to help reinforce what the children have<br />

learned. A variety of educational materials in English, Spanish and other languages including Yes<br />

and Yes for Kids traffic safety magazines, which address traffic safety issues specific to <strong>New</strong><br />

<strong>York</strong> City children, are developed by NYCDOT to support school outreach programs. Students<br />

are also given materials to share with parents and other adults.<br />

Programs for Older Adults<br />

The NYC Department for the Aging (DFTA) assisted NYCDOT in making a video (and DVD)<br />

aimed at seniors, called “There’s More to Taking a Walk Than Moving Your Feet: <strong>Pedestrian</strong><br />

<strong>Safety</strong> for Older Americans.” The video includes seniors from across <strong>New</strong> <strong>York</strong> City talking<br />

about walking in the City and demonstrating safe pedestrian behavior. The video has been<br />

shown at senior centers, health fairs, and other events targeted to older adults.<br />

DFTA and NYCDOT also encourage members of senior centers to submit artwork to NCDOT’s<br />

annual Traffic <strong>Safety</strong> Contest; winning art work will be included in NYCDOT’s Traffic <strong>Safety</strong><br />

Calendar.<br />

Community Events<br />

NYCDOT <strong>Safety</strong> Education hosts and participates in numerous special events, community fairs<br />

and health fairs through the year including Walk to School Week events at <strong>Safety</strong> Cities, and<br />

Safe Kids Coalition events. Events generally include activities such as neighborhood safety<br />

surveys and traffic safety quizzes in addition to the distribution of pedestrian safety information.<br />

The office also holds and annual Traffic <strong>Safety</strong> Calendar Contest which is open to <strong>New</strong> <strong>York</strong>ers<br />

of all ages, with cash prizes and a special winners ceremony at the American Museum of Natural<br />

History.<br />

The transportation agencies in most of the counties participate in Health Fairs and similar events<br />

in order to provide information on pedestrian safety. For example, Westchester County<br />

Department of Public Works Traffic <strong>Safety</strong> Office participates in safety days, health fairs, and<br />

summer ethnic festivals. Yearly large events include Kids Fair with over 10,000 participants and<br />

Salute to Seniors with 6,000 participants. Partnerships with local police departments, schools,<br />

senior groups and organizations, such as Safe Kids and Older Driver Network assist with<br />

promoting pedestrian safety. Yearly pedestrian safety promotions include Walk to School Day,<br />

Safe Routes to School, and Safe Kids Walk this Way. <strong>Pedestrian</strong> safety issues are also addressed<br />

in safe driver programs. In addition, pedestrian safety issues concerning culturally diverse<br />

groups are coordinated with County Offices of Hispanic and African American Affairs. Other<br />

Westchester programs aimed at at-risk groups include providing safety materials and reflective<br />

giveaways at schools, senior centers, libraries, corporations and other community locations and<br />

events. Press releases promoting safety are regularly released from the Westchester County<br />

Executive’s Office.<br />

<strong>NYMTC</strong> <strong>Pedestrian</strong> <strong>Safety</strong> <strong>Study</strong> 33

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