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Shelf Life Dating Confusion<br />

Safety vs Quality<br />

• August 1998 Prevention Magazine - NBC survey<br />

– 61% feel sell by is last date to safely sell<br />

– 34% feel use by is last date to safely use<br />

• 1999 IFT document to RCs related to safety and open date<br />

• 1999 National Enquirer<br />

– Use by date is a stern warning on meats, poultry and other<br />

perishables. Pay close attention and do not use once date is<br />

passed<br />

• Food Technology July 1999 “Playing the Open Dating<br />

Game” Ted Labuza and Lynn Szybist

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