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Key Questions<br />

• What is in the food, ie can we trace all<br />

ingredients?<br />

• Where is it at and how much at any point in time ?<br />

– Chain traceability - ie location info rather than ingredient<br />

info<br />

• When will the product reach consumers?<br />

– Distribution (supply chain) and sales logistics<br />

• How soon can/will the government react if they<br />

need to, ie data collection, transfer and<br />

management systems?<br />

– Data is food movement and public health reports

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