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TTI Problems • ease of reading • need to collect food E a data • need to match tag kinetics to activation energy and run-out time of food • food must not have history effect • marketer’s resistance to cost • liability for implied safety

Consumer demand for dating • 1998 Joanne Gage (Price Chopper) *Consumers want simple and basic information * “Sell-by” and “use-by” date sought after (Dowdell, 1996; Williams, 1998

TTI Problems<br />

• ease of reading<br />

• need to collect food E a data<br />

• need to match tag kinetics to<br />

activation energy and run-out time<br />

of food<br />

• food must not have history effect<br />

• marketer’s resistance to cost<br />

• liability for implied safety

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