What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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Guide to Likely Business Effects Blockbuster Profit gain extremely likely Share gain very likely Reduction in price sensitivity likely Must See Solid Performance Pedestrian Profit gain quite likely Share gain likely Profit gain possible Share gain potential limited Negative return on marketing investment quite likely Straight to Video Negative return on marketing investment likely 8 8
Efficiency T-Mobile: Life’s For Sharing - A Highly Efficient Ad Blockbuster Must See Solid Performance 60 65 70 75 80 85 90 Pedestrian Straight to Video Emotion-into-Action Score
Page 1: What Makes Ads Go Viral... and How
Page 4 and 5: V large profit gains (% reporting)
Page 6 and 7: Emotion-into-Action score is the be
Page 10 and 11: Of course, it was successful in ano
Page 12 and 13: The Perfect Viral Laboratory Gurni
Page 14 and 15: We had a hunch emotional intensity
Page 16 and 17: So…What’s The Secret Formula? Y
Page 18 and 19: Further Validation
Page 20 and 21: Predicting Free Media Bounce with t
Page 22 and 23: Beyond The Super Bowl: Further Expl
Page 24 and 25: Interactive Ads: BA’s “Home Adv
Page 26 and 27: % of respondents Emotional Extremes
Page 28 and 29: Social Proof: Does sharing make ads
Page 30 and 31: % of respondents Sharing Drives Sha
Page 32 and 33: For Fame And Fortune (And Sharing)

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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