What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
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Guide <strong>to</strong> Likely Business Effects<br />
Blockbuster<br />
Profit gain extremely likely<br />
Share gain very likely<br />
Reduction in price sensitivity likely<br />
Must See<br />
Solid Per<strong>for</strong>mance<br />
Pedestrian<br />
Profit gain quite likely<br />
Share gain likely<br />
Profit gain possible<br />
Share gain potential limited<br />
Negative return on marketing investment quite<br />
likely<br />
Straight <strong>to</strong> Video<br />
Negative return on marketing investment likely<br />
8 8
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