What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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V large profit gains (% reporting) Emotional campaigns outperform rational, info-based campaigns… “Emotional advertising campaigns are more effective & more profitable than rational campaigns - even in 'rational' categories…” 35% 30% 31% 25% 20% 15% 10% 5% 0% 26% 16% Emotional Ad Strategy Combined Rational Ad Strategy Campaign strategy Les Binet & Peter Field Marketing in the Era of Accountability, 2007 (IPA dataMINE analysis study on 880 case studies). “…The most effective advertisements of all are those with little or no rational content” 4
Using FaceTrace® to measure emotional appeal (System 1) Which of these faces best expresses how you feel about the advert you saw? To what degree does this advert make you feel [selected emotion]? What is it about this advert that makes you feel [selected emotion]? [Uses patented MindReader® to capture reasons]
Page 1: What Makes Ads Go Viral... and How
Page 6 and 7: Emotion-into-Action score is the be
Page 8 and 9: Guide to Likely Business Effects Bl
Page 10 and 11: Of course, it was successful in ano
Page 12 and 13: The Perfect Viral Laboratory Gurni
Page 14 and 15: We had a hunch emotional intensity
Page 16 and 17: So…What’s The Secret Formula? Y
Page 18 and 19: Further Validation
Page 20 and 21: Predicting Free Media Bounce with t
Page 22 and 23: Beyond The Super Bowl: Further Expl
Page 24 and 25: Interactive Ads: BA’s “Home Adv
Page 26 and 27: % of respondents Emotional Extremes
Page 28 and 29: Social Proof: Does sharing make ads
Page 30 and 31: % of respondents Sharing Drives Sha
Page 32 and 33: For Fame And Fortune (And Sharing)

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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