What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Human behaviour driven by two decision-making Systems, 1 & 2 …<br />
“We are not thinking<br />
machines that feel;<br />
we are feeling<br />
machines that think”<br />
An<strong>to</strong>nio Damasio<br />
System 2<br />
System 1<br />
Slow<br />
Explicit<br />
Analytical<br />
Ef<strong>for</strong>tful<br />
Cognitive<br />
Propositional<br />
Conscious<br />
Fast<br />
Implicit<br />
Experiential<br />
Instinctive<br />
Emotional<br />
Metaphoric<br />
Unconscious<br />
3
Change language