What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
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% of respondents<br />
Sharing <strong>Makes</strong> Your Ad (A Little) Better<br />
100%<br />
1.43 1.55<br />
4 3<br />
2 0<br />
3<br />
10<br />
<br />
Intensity Score<br />
measured on a<br />
scale from 0 <strong>to</strong> +3<br />
Contempt<br />
80%<br />
37 33<br />
Disgust<br />
Anger<br />
60%<br />
Fear<br />
40%<br />
45<br />
47<br />
Sadness<br />
Neutral<br />
20%<br />
Happy<br />
0%<br />
July 2012<br />
11 13<br />
Seen Cold (472) Seen as Shared (472)<br />
All 8 ads<br />
Significance Level: = 95%<br />
Surprise<br />
29
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