What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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Social Proof: Does sharing make ads better? 28 Date
% of respondents Sharing <strong>Makes</strong> Your Ad (A Little) Better 100% 1.43 1.55 4 3 2 0 3 10 Intensity Score measured on a scale from 0 <strong>to</strong> +3 Contempt 80% 37 33 Disgust Anger 60% Fear 40% 45 47 Sadness Neutral 20% Happy 0% July 2012 11 13 Seen Cold (472) Seen as Shared (472) All 8 ads Significance Level: = 95% Surprise 29
Page 1: What Makes Ads Go Viral... and How
Page 4 and 5: V large profit gains (% reporting)
Page 6 and 7: Emotion-into-Action score is the be
Page 8 and 9: Guide to Likely Business Effects Bl
Page 10 and 11: Of course, it was successful in ano
Page 12 and 13: The Perfect Viral Laboratory Gurni
Page 14 and 15: We had a hunch emotional intensity
Page 16 and 17: So…What’s The Secret Formula? Y
Page 18 and 19: Further Validation
Page 20 and 21: Predicting Free Media Bounce with t
Page 22 and 23: Beyond The Super Bowl: Further Expl
Page 24 and 25: Interactive Ads: BA’s “Home Adv
Page 26 and 27: % of respondents Emotional Extremes
Page 30 and 31: % of respondents Sharing Drives Sha
Page 32 and 33: For Fame And Fortune (And Sharing)

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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