What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
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Efficiency<br />
Efficiency vs. <strong>Viral</strong>ity? <strong>Go</strong>rilla vs. Tropicana<br />
Blockbuster<br />
Must See<br />
Solid<br />
Per<strong>for</strong>mance<br />
60 65 70 75 80 85 90<br />
Pedestrian<br />
Straight<br />
<strong>to</strong> Video<br />
CDM <strong>Go</strong>rilla<br />
ROI £1.85*<br />
IPA Silver<br />
Tropicana<br />
Breakfast in New<br />
York<br />
ROI £1.83<br />
IPA Silver<br />
Emotion-in<strong>to</strong>-Action Score
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