What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
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% of respondents<br />
Non-Profit/Charitable <strong>Ads</strong>: KONY 2012<br />
100%<br />
90%<br />
80%<br />
70%<br />
2.05 1.88 2.41<br />
6 4<br />
8<br />
2<br />
7<br />
9<br />
8<br />
14<br />
4<br />
18<br />
3<br />
Intensity Score on<br />
a scale 0 <strong>to</strong> +3<br />
Contempt<br />
Disgust<br />
Anger<br />
60%<br />
50%<br />
22<br />
26<br />
32<br />
Fear<br />
40%<br />
15 19<br />
5<br />
Sadness<br />
30%<br />
24<br />
Neutral<br />
20%<br />
10%<br />
0%<br />
13 11<br />
16 16 17<br />
USA (125) GER (122) BRA (102)<br />
Happiness<br />
Surprise<br />
25
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