What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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Interactive Ads: BA’s “Home Advantage” Standard Ad A plane drives around London streets CMI = 116 Interactive Ad Put in postcode and plane drives down YOUR street. CMI = 193 c. 2000 Twitter shares c. 10,000 Twitter shares 24
% of respondents Non-Profit/Charitable Ads: KONY 2012 100% 90% 80% 70% 2.05 1.88 2.41 6 4 8 2 7 9 8 14 4 18 3 Intensity Score on a scale 0 to +3 Contempt Disgust Anger 60% 50% 22 26 32 Fear 40% 15 19 5 Sadness 30% 24 Neutral 20% 10% 0% 13 11 16 16 17 USA (125) GER (122) BRA (102) Happiness Surprise 25
Page 1: What Makes Ads Go Viral... and How
Page 4 and 5: V large profit gains (% reporting)
Page 6 and 7: Emotion-into-Action score is the be
Page 8 and 9: Guide to Likely Business Effects Bl
Page 10 and 11: Of course, it was successful in ano
Page 12 and 13: The Perfect Viral Laboratory Gurni
Page 14 and 15: We had a hunch emotional intensity
Page 16 and 17: So…What’s The Secret Formula? Y
Page 18 and 19: Further Validation
Page 20 and 21: Predicting Free Media Bounce with t
Page 22 and 23: Beyond The Super Bowl: Further Expl
Page 26 and 27: % of respondents Emotional Extremes
Page 28 and 29: Social Proof: Does sharing make ads
Page 30 and 31: % of respondents Sharing Drives Sha
Page 32 and 33: For Fame And Fortune (And Sharing)

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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