What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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Predicting Free Media Bounce with the ComMotion Index Score
Free! Media Bounce: Super Bowl 2012 <strong>Ads</strong> VW ‘The Bark Side’ 797,648 shares M&M ‘Just My Shell’ 540,185 shares VW ‘The Dog Strikes Back’ 274,040 shares Chrysler ‘Halftime in America’ 63,566 shares All time shares quoted from Unruly’s <strong>Viral</strong> Video Chart as of 23/04/2012
Page 1: What Makes Ads Go Viral... and How
Page 4 and 5: V large profit gains (% reporting)
Page 6 and 7: Emotion-into-Action score is the be
Page 8 and 9: Guide to Likely Business Effects Bl
Page 10 and 11: Of course, it was successful in ano
Page 12 and 13: The Perfect Viral Laboratory Gurni
Page 14 and 15: We had a hunch emotional intensity
Page 16 and 17: So…What’s The Secret Formula? Y
Page 18 and 19: Further Validation
Page 22 and 23: Beyond The Super Bowl: Further Expl
Page 24 and 25: Interactive Ads: BA’s “Home Adv
Page 26 and 27: % of respondents Emotional Extremes
Page 28 and 29: Social Proof: Does sharing make ads
Page 30 and 31: % of respondents Sharing Drives Sha
Page 32 and 33: For Fame And Fortune (And Sharing)

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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