What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
What Makes Ads Go Viral... and How to Test for It! - BrainJuicer
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
% of respondents<br />
To Share Or Not To Share? Volkswagen vs. Chrysler<br />
100%<br />
90%<br />
1.61 1.31<br />
4 3<br />
3 4<br />
01 01<br />
6<br />
Intensity Score<br />
measured on a<br />
scale from 0 <strong>to</strong> +3<br />
Contempt<br />
80%<br />
Disgust<br />
70%<br />
60%<br />
35<br />
40<br />
Anger<br />
50%<br />
Fear<br />
40%<br />
41<br />
Sadness<br />
30%<br />
20%<br />
35<br />
Neutral<br />
10%<br />
16<br />
10<br />
Happiness<br />
0%<br />
The Bark Side (Volkswagen)<br />
Halftime In America (Chrysler)<br />
Surprise<br />
17<br />
Total Sample: 150
Change language