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What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

What Makes Ads Go Viral... and How to Test for It! - BrainJuicer

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No. of Shares<br />

Eureka! Moment<br />

Correlation Between No. of Shares <strong>and</strong> <strong>BrainJuicer</strong>’s<br />

ComMotion Index<br />

800,000<br />

700,000<br />

VW's The Bark Side<br />

600,000<br />

500,000<br />

400,000<br />

300,000<br />

200,000<br />

100,000<br />

0<br />

VW's The Dog Strikes<br />

Back<br />

Cars.com's Confident<br />

Chrysler's Half-time in<br />

You<br />

America<br />

Coca Cola's Catch<br />

Coca Cola's Superstition Coca Cola's Arghh<br />

M&M's Just My Shell<br />

Honda's Day Off<br />

<strong>BrainJuicer</strong>® ComMotion Index<br />

Sharing Data taken from <strong>Viral</strong> Video Chart website (as of 23 Feb 2012)

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