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Marketing - Inside CMMU - Mahidol University

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<strong>Marketing</strong><br />

Experience A Practical Learning<br />

in <strong>Marketing</strong> at <strong>CMMU</strong><br />

กก<br />

ก<br />

กก<br />

Master of Management in <strong>Marketing</strong><br />

www.cm.mahidol.ac.th/mkt


ก<br />

……………………………………………………………<br />

กก<br />

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ก ก<br />

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กกก ก<br />

กก <br />

ก ก<br />

ก<br />

กกกก <br />

กกก <br />

ก <br />

ก กก (Trade<br />

<strong>Marketing</strong>) กก (Retail <strong>Marketing</strong>)<br />

กกก<br />

ก กกกก<br />

กก <br />

<br />

ก <br />

กก<br />

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กกก<br />

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กก<br />

ก ก<br />

กกก<br />

ก Rod Steward <br />

"That's what friends are for"<br />

ก<br />

ก<br />

2


(MK’s Orientation)<br />

กก<br />

ก 12A<br />

กกก<br />

..............................................................<br />

กกก<br />

ก <br />

กกก <br />

“” ก<br />

ก <br />

ก ก<br />

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ก<br />

กก <br />

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ก กกก<br />

กก ก <br />

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กกก<br />

11A <br />

<br />

Brand Personification<br />

ก Workshop<br />

ก<br />

(Brand Strategy)<br />

กก<br />

<br />

ก<br />

กก*<br />

...............................................................<br />

กก<br />

ก 5 ก 45 ก<br />

(Core Courses)<br />

ก 5 กก<br />

ก<br />

<br />

ก<br />

(Foundation Courses)<br />

ก<br />

ก 3 <br />

<br />

(Specialization Courses)<br />

ก 4<br />

กก<br />

กก ก<br />

ก<br />

ก (Elective Course)<br />

ก<br />

กกก<br />

1 <br />

ก<br />

กก (Thesis and Capstone Course)<br />

กกก กก<br />

กก<br />

กกก<br />

(Master Thesis)<br />

(ก)<br />

กก (Independent Study)<br />

กก (Consultant Internship)<br />

กกก<br />

(Consulting Practices)<br />

* 1 3 ก<br />

* Capstone Course 6 ก<br />

* 15 ก<br />

4


2<br />

3<br />

1<br />

กก MK10A <br />

กก<br />

Fan Club ERM<br />

2<br />

<strong>Marketing</strong><br />

Conference<br />

3<br />

MK 10A <br />

How to eat<br />

Hamburger Crisis<br />

..............................................................<br />

<strong>Marketing</strong> Conference<br />

“กกก” (Consulting Practice)<br />

กก <br />

กกก project <br />

กกกก “ก”<br />

กกก<br />

ก (Problem-based<br />

Learning)<br />

กกกก<br />

“<br />

ก”<br />

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ก กก <br />

กก<br />

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5<br />

1


Term 1 Core 1<br />

Core 2 Core 3<br />

Term 2<br />

Core 4 Core 5 Foundation 1<br />

Term 3<br />

Foundation 2 Foundation 3 Specialization 1<br />

COMPREHENSIVE EXAMINATION<br />

Term 4<br />

Specialization 2<br />

Master Thesis<br />

IS/CP<br />

Term 5<br />

Master Thesis<br />

กก<br />

กก<br />

.....................................................................<br />

กกกกก<br />

ก. กก<br />

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5 (Core Courses)<br />

15 ก<br />

3 <br />

(Foundation Courses)<br />

9 ก<br />

2 <br />

(Specialization Course)<br />

6 ก<br />

(Master Thesis)<br />

15 ก<br />

กก<br />

4 <br />

(Master Thesis)<br />

กก <br />

ก. กก (Advisee) ก<br />

<br />

ก (Advisor) <br />

ก ก<br />

กก<br />

ก<br />

ก ก<br />

ก กกก<br />

กก<br />

กกกก<br />

กกกก<br />

กกกก<br />

ก.<br />

6


Term 1<br />

Core 1<br />

Core 2 Core 3<br />

Term 2<br />

Core 4 Core 5 Foundation 1<br />

Term 3<br />

Foundation 2 Foundation 3 Specialization 1<br />

COMPREHENSIVE EXAMINATION<br />

Term 4<br />

Specialization 2<br />

Specialization 3<br />

CP/IS/CI IS/CP<br />

Term 5<br />

Specialization 4<br />

Elective 1<br />

CP/IS/CI<br />

กก<br />

กก<br />

.................................................................. กกก ก<br />

กกกกก<br />

. ก<br />

ก<br />

5 (Core Courses)<br />

15 ก<br />

3 (Foundation<br />

Courses) 9 ก<br />

4 <br />

(Specialization Courses) 12<br />

ก<br />

ก 1 (Elective<br />

Course) 3 ก<br />

กกก (Consultant<br />

Practices) 6 ก <br />

กก (Independent Study)<br />

6 ก <br />

กก (Consultant Internship)<br />

6 ก<br />

กก 3<br />

กกก<br />

(Consulting Internship, CP)*<br />

ก 4 (Module)<br />

กก<br />

4 5 ก 2x2 Matrix, กBusiness<br />

Plan, ก Case Study, ก<br />

Conference, ก<br />

กก (Independent Study, IS)*<br />

ก<br />

กก <br />

ก (Advisor)<br />

กกก<br />

กก (Consultant Internship, CI)*<br />

กกกก<br />

กก กก<br />

กก <br />

ก<br />

7


2<br />

กกก<br />

................................................................<br />

1<br />

3<br />

1<br />

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ก ก<br />

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3<br />

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?<br />

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กกก (Leadership<br />

Trip) กก <br />

กกก<br />

กกกก<br />

<br />

ก กก<br />

กก<br />

ก ก<br />

<br />

ก<br />

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กกก<br />

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8


2<br />

3<br />

1<br />

Retail Workshop MK11A<br />

Red Mango<br />

Central <br />

2<br />

MK11A 7<br />

ก<br />

ก Red Mango<br />

3<br />

กก<br />

Red Mango<br />

Retail Workshop<br />

..............................................................<br />

กก (Retail<br />

<strong>Marketing</strong>) กกก<br />

MK 11A 8 <br />

ก<br />

Red<br />

Mango ก<br />

ก<br />

<br />

(Off-peak Hour) <br />

<br />

1<br />

กกก<br />

กก (Retail<br />

<strong>Marketing</strong>) กก<br />

9


<strong>Marketing</strong> Gazebo<br />

<br />

ก<br />

กก <br />

ก<br />

<strong>Marketing</strong> ............................................................<br />

Gazebo<br />

<strong>Marketing</strong> Gazebo website <br />

ก <br />

ก กก<br />

กกก กก<br />

<br />

กก <br />

กก<br />

<strong>Marketing</strong> Gazebo ก<br />

กก <strong>CMMU</strong><br />

e-Learning Website <br />

ก Pioneer<br />

Website Hit rate <br />

2 ก<br />

กก <strong>Marketing</strong> Gazebo <br />

กกก<br />

กก<br />

กกกก<br />

ก <br />

ก<br />

กก <br />

กกก <br />

กก<br />

<strong>Marketing</strong> Gazebo<br />

Website <br />

http://inside.cm.mahidol.ac.th/mkt<br />

<strong>CMMU</strong> Homepage <br />

http://www.cm.mahidol.ac.th ก<br />

Thai program กก<br />

10


2<br />

3<br />

1<br />

MK11B <br />

<br />

2<br />

MK11B ก<br />

<br />

3<br />

MK11B <br />

กก<br />

MK Samet Trip<br />

.................................................................<br />

MK11B กก ก<br />

ก <br />

กก<br />

ก ก<br />

MK11B กกก<br />

กกก<br />

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กก ก...<br />

... <br />

กกกกก<br />

ก กกก <br />

ก ก<br />

ก ก <br />

MK11B กกกก ก<br />

กก<br />

11<br />

1


2<br />

3<br />

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ก<br />

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2<br />

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3<br />

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<strong>CMMU</strong> GAMES<br />

.................................................................<br />

กก <strong>CMMU</strong> 2552<br />

กก<br />

ก <strong>CMMU</strong> ก<br />

ก 4 <br />

ก<br />

Spirit ก ก<br />

ก ก<br />

ก <br />

กกก<br />

กกก<br />

ก <br />

<strong>CMMU</strong> ก <br />

ก <br />

......<br />

12<br />

1


1<br />

2<br />

3<br />

1 MK10B กกก<br />

2<br />

<br />

MK10B<br />

3<br />

MK10B<br />

..............................................................<br />

MK 10B<br />

MK10B The Flow<br />

กก ก<br />

MK 10B กก<br />

ก<br />

2552 <br />

19 ก ก<br />

MK10B <br />

ก <strong>CMMU</strong> ก<br />

ก “I make my day.”<br />

กกก<br />

กก <br />

ก ก<br />

ก ก<br />

ก MK10B<br />

13


2<br />

<br />

..............................................................<br />

1<br />

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1<br />

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<br />

2<br />

MK 9 <br />

<br />

3<br />

MK 9 ก<br />

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กกก ก<br />

กกกก <br />

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กกก <br />

9 <br />

<br />

15 กก 2551 <br />

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กก 2550<br />

ก 26 กก<br />

2551 ก<br />

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14


ก<br />

ก<br />

ก <br />

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กกก<br />

............................................................. ...............................................................<br />

กก<br />

Wi-Fi <br />

ก<br />

e-Journal<br />

e-Learning กก<br />

ก<br />

(Syndicate room) <br />

กก 17 <br />

- <br />

กก<br />

ก กก<br />

<br />

<br />

()<br />

กก<br />

กกก<br />

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3 5 กก<br />

19 <br />

กก <br />

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ก<br />

กกก 2<br />

<br />

ก 9.00-16.30<br />

18.0021.00<br />

<br />

15


กกก<br />

............................................................. ...............................................................<br />

<br />

ก<br />

TOEFL 500 (173 <br />

computer score) IELT 5.0<br />

<br />

GMAT 450<br />

ก “<br />

กกก<br />

ก” (Statement of Purpose)<br />

กก<br />

กก (<br />

ก)<br />

กกก 1<br />

(<br />

ก<br />

กก)<br />

5 <br />

กก ()<br />

ก 260,000 <br />

319,000 <br />

กก ...............................................................<br />

กกก<br />

5 2 <br />

1. กก<br />

2. ก<br />

ก<br />

<br />

(ก )<br />

กก<br />

16


……………………………………………………………<br />

<br />

(Core Courses)<br />

กกก (Principles of Management)<br />

ก ก<br />

กก ก<br />

ก กกก<br />

กก กก ก<br />

ก ก ก ก<br />

ก <br />

ก<br />

.............................................................................<br />

กก<br />

(Management Information Systems)<br />

ก ก<br />

ก กกก<br />

กกกก <br />

ก ก<br />

ก <br />

ก ก<br />

ก กก <br />

ก<br />

.............................................................................<br />

กก<br />

(Economy in Thai Global Context)<br />

<br />

ก<br />

ก ก<br />

ก ก <br />

ก <br />

ก <br />

กก ก<br />

ก ก กก ก<br />

<br />

.............................................................................<br />

กกก<br />

(Financial Planning and Control)<br />

กกก ก ก<br />

ก ก<br />

กกก ก<br />

ก ก<br />

ก ก ก<br />

กก<br />

ก ก<br />

ก กก<br />

กก ก<br />

ก ก ก<br />

ก<br />

.............................................................................<br />

กกก<br />

(Strategic <strong>Marketing</strong> Management)<br />

กกกก ก<br />

ก กกกก<br />

กก กก ก<br />

กก<br />

กกก ก<br />

กก กก<br />

กก กก<br />

ก ก<br />

ก กก ก<br />

กก กกก<br />

<br />

.............................................................................<br />

17


……………………………………………………………<br />

<br />

(Foundation Courses)<br />

ก (Consumer Behavior)<br />

กก ก<br />

กกก<br />

กก กก<br />

ก ก <br />

ก ก ก<br />

<br />

<br />

ก ก<br />

กก<br />

.............................................................................<br />

ก<br />

(Research Methodology in <strong>Marketing</strong>)<br />

ก ก <br />

ก ก<br />

ก ก ก<br />

ก กก ก<br />

กก<br />

ก ก กก<br />

ก กก<br />

.............................................................................<br />

กกก<br />

(<strong>Marketing</strong> Communications and Promotions)<br />

กก<br />

ก ก <br />

กกก กก<br />

ก กก<br />

กกก<br />

.............................................................................<br />

<br />

(Specialization Courses)<br />

ก (Brand Strategies)<br />

ก ก ก<br />

ก ก<br />

กก<br />

ก ก<br />

ก กกกก<br />

กก<br />

.............................................................................<br />

กก (Retail <strong>Marketing</strong>)<br />

กก ก<br />

กก กก<br />

กกก ก<br />

ก กกก<br />

ก ก<br />

กก-ก ก<br />

ก<br />

.............................................................................<br />

กก (Trade <strong>Marketing</strong>)<br />

ก ก<br />

กก <br />

กก ก ก<br />

กก ก<br />

กก กก<br />

กก<br />

กกก ก<br />

กกก<br />

กก กกกก<br />

.............................................................................<br />

18


……………………………………………………………<br />

<br />

(Specialization Courses)<br />

กก<br />

(Introduction of New Product and Services)<br />

กกก<br />

ก ก กก<br />

กก ก<br />

กก กก<br />

กก ก<br />

ก ก<br />

ก<br />

<br />

.............................................................................<br />

กกก (Services <strong>Marketing</strong>)<br />

กกกก<br />

ก กกกก <br />

ก <br />

กกก ก กกก<br />

กก กก<br />

กกกก ก <br />

กก<br />

.............................................................................<br />

ก (Sales Force Management)<br />

กก<br />

ก<br />

<br />

.............................................................................<br />

กก<br />

(<strong>Marketing</strong> Channel Strategies)<br />

กก<br />

กกกก<br />

ก <br />

ก<br />

ก ก<br />

กก กก<br />

ก ก<br />

กก<br />

ก<br />

.............................................................................<br />

กกก<br />

(Customer Relationship Management)<br />

กก กกกก<br />

ก <br />

ก ก<br />

กก กก<br />

กกกกก<br />

กก<br />

.............................................................................<br />

19


กก <br />

College of Management, <strong>Mahidol</strong> <strong>University</strong><br />

........................................................................<br />

ก<br />

ก<br />

02-206-2000 2145<br />

e-mail: cmnuanwan@mahidol.ac.th<br />

Website ก<br />

http://inside.cm.mahidol.ac.th/mkt<br />

Website กก<br />

http://www.cmmu.mahidol.ac.th<br />

<br />

กก <br />

69 ก 10400<br />

02-206-2000 02-206-2090<br />

MK 12B<br />

1 2552 31 2552<br />

............................................................................<br />

7 2552<br />

(ก)<br />

ก ............................................................................<br />

MK 12B (Open House)<br />

1 26 2552 10.00 .<br />

2 17 2552 10.00 .<br />

20

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