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In the centre of Manhattan Island, from Madison Square to<br />

Central Park, have been concentrated the nation's greatest<br />

shops. Fifth Avenue — not the ribbon of asphalt that bears<br />

the name, but the section itself—Fifth Avenue, Main Street,<br />

U. S. A.—is a national institution.<br />

Over the breadth of this country and over the continent the<br />

name of Fifth Avenue is carried from lip to lip as a synonym<br />

for all that is most desirable in fashion and luxury. You can<br />

•walk the length of it in half an hour — but no one ever does.<br />

Somewhere along this thoroughfare, or the turnings that edge<br />

it in, one may buy the -work of any old master, precious stones<br />

as exquisite as the crown jewels of any monarch, rarest of<br />

laces, most intricate of tapestries. Here are collections of old<br />

silver, of first editions, of marvellous glassware and delicate<br />

china, of furniture wrought by our ancestors.<br />

Mingled with the greatest of the past is the best of the present.<br />

To this supreme market-place the peoples of the earth are<br />

sending their choicest wares, day after day, year after year.<br />

The creators of women's adornment send the work of their<br />

imaginations. Here the man and woman of refinement<br />

may buy anything which will satisfy a<br />

most discriminating taste.<br />

In a day gone by Fifth Avenue was the place<br />

above all others to live. Today it is the place<br />

above all others to buy.<br />

Scribner's takes pride, therefore, in making this<br />

Fifth Avenue Section a feature of its advertising<br />

pages.<br />

In shopping, kindly mention SCRIBNER'S 32-1

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