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34 SCRIBNER'S MAGAZINE ADVERTISER<br />
WONDERFUL as is its record<br />
of triumphs, MAZDA<br />
Service strives toward even higher<br />
accomplishment in electric<br />
lighting.<br />
For the mission of MAZDA<br />
Service is to develop not merely<br />
a better lamp, but the best illuminant<br />
that mankind can devise.<br />
For this, a corps of scientific<br />
pioneers in our Research<br />
Laboratories at Schenectady<br />
delves unceasingly into the hidden,<br />
ways of science—exploring<br />
the whole world for new materials,<br />
new methods, new thoughts<br />
and supplying the results of this<br />
Brightening the Lives<br />
of your<br />
Children's Children<br />
search to the makers of MAZDA<br />
lamps so that they may bring<br />
the perfect light always a little<br />
closer.<br />
For this, too, thro' all the<br />
years to come, MAZDA Service<br />
will go on and on, ever<br />
seeking to improve the lamps of<br />
tomorrow as it has improved the<br />
lamps of yesterday. And thus as<br />
the mark MAZDA etched on a<br />
lamp means to you the best lamp<br />
of today, so to your children's<br />
children, MAZDA will mark<br />
the lamp that sums up in their<br />
day all this endless search for<br />
the perfect light.<br />
GENERAL ELECTRIC COMPANY<br />
Not the name of a thing but the mark of a Service"<br />
4616<br />
In answering advertisements please mention SCRIBNER'S<br />
MAGAZINE