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34 SCRIBNER'S MAGAZINE ADVERTISER<br />

WONDERFUL as is its record<br />

of triumphs, MAZDA<br />

Service strives toward even higher<br />

accomplishment in electric<br />

lighting.<br />

For the mission of MAZDA<br />

Service is to develop not merely<br />

a better lamp, but the best illuminant<br />

that mankind can devise.<br />

For this, a corps of scientific<br />

pioneers in our Research<br />

Laboratories at Schenectady<br />

delves unceasingly into the hidden,<br />

ways of science—exploring<br />

the whole world for new materials,<br />

new methods, new thoughts<br />

and supplying the results of this<br />

Brightening the Lives<br />

of your<br />

Children's Children<br />

search to the makers of MAZDA<br />

lamps so that they may bring<br />

the perfect light always a little<br />

closer.<br />

For this, too, thro' all the<br />

years to come, MAZDA Service<br />

will go on and on, ever<br />

seeking to improve the lamps of<br />

tomorrow as it has improved the<br />

lamps of yesterday. And thus as<br />

the mark MAZDA etched on a<br />

lamp means to you the best lamp<br />

of today, so to your children's<br />

children, MAZDA will mark<br />

the lamp that sums up in their<br />

day all this endless search for<br />

the perfect light.<br />

GENERAL ELECTRIC COMPANY<br />

Not the name of a thing but the mark of a Service"<br />

4616<br />

In answering advertisements please mention SCRIBNER'S<br />

MAGAZINE

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