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Admission Document - BrainJuicer

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general meeting, but excluding any employee share or pension scheme where such individuals are<br />

beneficiaries rather than trustees) holds any financial product whose value in whole or in part is<br />

determined directly or indirectly by reference to the price of Ordinary Shares.<br />

(f)<br />

Immediately following <strong>Admission</strong>, John Kearon and Unilever UK Holdings will hold approximately<br />

45.1 per cent. and 38.9 per cent. of the Enlarged Share Capital respectively. As a result of these<br />

shareholdings, either John Kearon or Unilever UK Holdings may have a significant influence on<br />

matters requiring shareholder approval, including the approval of certain corporate transactions. Such<br />

concentration of ownership may have the effect of delaying or deterring a change in control of the<br />

Company (and so deprive other shareholders in the Company of an opportunity to receive a premium<br />

for the Ordinary Shares as part of a sale of the Company) or affect the market price of the Ordinary<br />

Shares.<br />

The structure of the Board and the requirements for the benefit of Unilever UK Holdings (regarding<br />

the removal of Mark Muth and the ability to appoint a replacement) may have the effect of delaying<br />

or deterring a change in control of the Group (and so deprive shareholders in the Company of an<br />

opportunity to receive a premium for the Ordinary Shares as part of a sale of the Group) or affect the<br />

market price of the Ordinary Shares.<br />

(g)<br />

(h)<br />

Save as described above the Directors are not aware of any person who, directly or indirectly, jointly<br />

or severally, exercises or could exercise control over the Company.<br />

The Company’s major shareholders do not and will not following <strong>Admission</strong> have different voting<br />

rights to other shareholders.<br />

5.2 City Code on Takeovers and Mergers<br />

Under Rule 9 of the City Code on Takeovers and Mergers (the “City Code”), any person (or group of<br />

persons acting in concert) who is interested in shares in a public company carrying not less than 30<br />

per cent. but not more than 50 per cent. of the voting rights of such company who then acquires an<br />

interest may offer other shares which increases the percentage of shares carrying voting rights in<br />

which he is interested, will normally be required to make a general offer to all shareholders of that<br />

company to acquire their shares. Immediately upon <strong>Admission</strong>, John Kearon and Unilever UK<br />

Holdings will hold approximately 45.1 per cent. and 38.9 per cent., respectively, of the Enlarged Share<br />

Capital. Therefore, if a percentage of the voting rights of the Company in which either John Kearon<br />

or Unilever UK Holdings is interested increases, whichever of them who has increased their interest,<br />

may, unless The Panel on Takeovers and Mergers agrees to waive this requirement, be required to<br />

make such an offer to all Shareholders in the Company.<br />

5.3 Remuneration and service agreements of Directors and senior management<br />

(a)<br />

The aggregate remuneration paid to the existing directors of the Company in the financial year ended<br />

31 December 2005 was £382,866. An additional sum of £20,760 was paid to a director (whose<br />

employment with <strong>BrainJuicer</strong> UK was terminated in 2005) as compensation for the loss of<br />

directorship pursuant to a compromise agreement. The aggregate remuneration and benefits in kind<br />

paid to Hendrik Evert Bos for the financial year ended 31 December 2005 was A89,767. No<br />

remuneration or benefits in kind were paid to Jonathan Perry Rimmer for the financial year ended 31<br />

December 2005 as his employment commenced in this current financial year. The aggregate<br />

remuneration paid to the Directors and senior managers of <strong>BrainJuicer</strong> in respect of the financial year<br />

ending 31 December 2006 is expected to be approximately £382,542 (excluding bonus payments<br />

described in paragraphs (b), (c), (f) and (g) below and any amounts which would be payable to Ari<br />

Popper). The aggregate cost for the private health insurance is approximately £30,000 per annum for<br />

all employees and it is anticipated the cost of the life and permanent health insurance will be<br />

approximately £10,000 per annum for all employees.<br />

(b)<br />

John Victor Kearon was appointed as Director of the Company on 5 October 2006 and as a director<br />

of <strong>BrainJuicer</strong> UK on 29 December 1999. John’s current service agreement with <strong>BrainJuicer</strong> UK is<br />

dated 22 January 2003. This agreement confirms his appointment as Chief Executive Officer. The<br />

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