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Admission Document - BrainJuicer

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GLOSSARY<br />

The following glossary of terms applies throughout this document, unless otherwise stated or the context<br />

otherwise requires:<br />

Consumer Insights<br />

Juicer<br />

Juicing Centre<br />

Juicy Brain<br />

Juicy Brains Panel<br />

MindReading<br />

Omnibus Survey<br />

Potency Map<br />

a penetrating understanding of consumers that unlocks<br />

commercial opportunity<br />

a market research study carried out by the Group<br />

the Group’s software platform used to build surveys and<br />

generate results for market research studies<br />

a market research panelist held on the Group’s Juicy Brains<br />

Panel<br />

the Group’s panel of approximately 33,000 market research<br />

respondents used for UK studies<br />

the Group’s research technique which turns individual openended<br />

answers into standardised quantifiable results<br />

a survey in which questions from many organisations are<br />

compiled and presented to a nationally representative sample<br />

of the population and delivered a few weeks later<br />

the Group’s technique for graphically displaying the potential<br />

of a concept being tested<br />

5

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