Admission Document - BrainJuicer
Admission Document - BrainJuicer
Admission Document - BrainJuicer
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
GLOSSARY<br />
The following glossary of terms applies throughout this document, unless otherwise stated or the context<br />
otherwise requires:<br />
Consumer Insights<br />
Juicer<br />
Juicing Centre<br />
Juicy Brain<br />
Juicy Brains Panel<br />
MindReading<br />
Omnibus Survey<br />
Potency Map<br />
a penetrating understanding of consumers that unlocks<br />
commercial opportunity<br />
a market research study carried out by the Group<br />
the Group’s software platform used to build surveys and<br />
generate results for market research studies<br />
a market research panelist held on the Group’s Juicy Brains<br />
Panel<br />
the Group’s panel of approximately 33,000 market research<br />
respondents used for UK studies<br />
the Group’s research technique which turns individual openended<br />
answers into standardised quantifiable results<br />
a survey in which questions from many organisations are<br />
compiled and presented to a nationally representative sample<br />
of the population and delivered a few weeks later<br />
the Group’s technique for graphically displaying the potential<br />
of a concept being tested<br />
5