Admission Document - BrainJuicer
Admission Document - BrainJuicer
Admission Document - BrainJuicer
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PART IV<br />
HISTORICAL CONSOLIDATED FINANCIAL<br />
INFORMATION ON THE BRAINJUICER UK GROUP<br />
Section A – Historical Consolidated Financial Information on the <strong>BrainJuicer</strong> UK Group<br />
1 Introduction<br />
The historical consolidated financial information on the <strong>BrainJuicer</strong> UK Group set out in this section A of<br />
Part IV has been prepared solely for the purposes of this AIM <strong>Admission</strong> <strong>Document</strong> and does not constitute<br />
audited statutory accounts within the meaning of section 240 of the Companies Act 1985.<br />
2 Basis of preparation<br />
The financial information for the three years ended 31 December 2005 is based on the audited consolidated<br />
financial information of the <strong>BrainJuicer</strong> UK Group.<br />
This information has been prepared under the historical cost convention and in accordance with the<br />
Companies Act 1985 and applicable United Kingdom Generally Accepted Accounting Practice.<br />
3 Responsibility<br />
The Directors of the Company are responsible for the financial information and the contents of the AIM<br />
<strong>Admission</strong> <strong>Document</strong> in which it is included.<br />
4 Principal accounting policies<br />
Basis of consolidation<br />
The consolidated financial information incorporates the financial information of <strong>BrainJuicer</strong> UK and its<br />
subsidiary undertakings. These are adjusted, where appropriate, to conform to the <strong>BrainJuicer</strong> UK Group<br />
accounting policies.<br />
Revenue recognition<br />
Revenue is recognised when the right to consideration has been obtained under each market research project,<br />
which is normally after delivery of the debrief to the client. Revenue is recognised to reflect the contract<br />
activity during the year, having regard to the stage of completion of each market research project.<br />
Respondent costs<br />
Respondent costs are matched to revenue and charged to the profit and loss account in the same period as<br />
the associated revenue is recognised.<br />
Work in progress<br />
Work in progress is valued on the basis of direct costs incurred on projects that are part complete and where<br />
the right to consideration has not yet been earned. The part complete project is valued at the lower of cost<br />
and its net realisable value.<br />
Operating lease agreements<br />
Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain<br />
with the lessor are charged against profits on a straight line basis over the period of the lease.<br />
Foreign currencies<br />
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling<br />
at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange<br />
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