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Admission Document - BrainJuicer

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PART IV<br />

HISTORICAL CONSOLIDATED FINANCIAL<br />

INFORMATION ON THE BRAINJUICER UK GROUP<br />

Section A – Historical Consolidated Financial Information on the <strong>BrainJuicer</strong> UK Group<br />

1 Introduction<br />

The historical consolidated financial information on the <strong>BrainJuicer</strong> UK Group set out in this section A of<br />

Part IV has been prepared solely for the purposes of this AIM <strong>Admission</strong> <strong>Document</strong> and does not constitute<br />

audited statutory accounts within the meaning of section 240 of the Companies Act 1985.<br />

2 Basis of preparation<br />

The financial information for the three years ended 31 December 2005 is based on the audited consolidated<br />

financial information of the <strong>BrainJuicer</strong> UK Group.<br />

This information has been prepared under the historical cost convention and in accordance with the<br />

Companies Act 1985 and applicable United Kingdom Generally Accepted Accounting Practice.<br />

3 Responsibility<br />

The Directors of the Company are responsible for the financial information and the contents of the AIM<br />

<strong>Admission</strong> <strong>Document</strong> in which it is included.<br />

4 Principal accounting policies<br />

Basis of consolidation<br />

The consolidated financial information incorporates the financial information of <strong>BrainJuicer</strong> UK and its<br />

subsidiary undertakings. These are adjusted, where appropriate, to conform to the <strong>BrainJuicer</strong> UK Group<br />

accounting policies.<br />

Revenue recognition<br />

Revenue is recognised when the right to consideration has been obtained under each market research project,<br />

which is normally after delivery of the debrief to the client. Revenue is recognised to reflect the contract<br />

activity during the year, having regard to the stage of completion of each market research project.<br />

Respondent costs<br />

Respondent costs are matched to revenue and charged to the profit and loss account in the same period as<br />

the associated revenue is recognised.<br />

Work in progress<br />

Work in progress is valued on the basis of direct costs incurred on projects that are part complete and where<br />

the right to consideration has not yet been earned. The part complete project is valued at the lower of cost<br />

and its net realisable value.<br />

Operating lease agreements<br />

Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain<br />

with the lessor are charged against profits on a straight line basis over the period of the lease.<br />

Foreign currencies<br />

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling<br />

at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange<br />

27

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