Admission Document - BrainJuicer

Simon Cedric Valentine Godfrey (aged 57), Non-Executive Director
Simon has over 30 years experience in the quantitative research industry. Simon was a director of Research
Bureau Limited (“RBL”) (now Research International UK Limited) until 1985 when he founded Simon
Godfrey Associates (“SGA”). SGA was one of the largest UK research suppliers when acquired by WPP Plc
in 1998. Simon has been a non-executive director of BrainJuicer UK since the Unilever UK Holdings
investment in January 2003.
In addition to the Directors, details of the senior management of the Group are set out below:
Jonathan Perry Rimmer (aged 45), UK Managing Director
Jonathan joined BrainJuicer as UK Managing Director and member of the international management team.
He was previously General Manager at SGA Research International Limited and Head of Virtual Expert
Community on Concept Testing and Volume Estimates. Jonathan is a highly experienced researcher with
over 20 years experience in Consumer Insights, specialising in the packaged goods sector. He has
responsibility for the UK business and is part of the management team.
Hendrik Evert Bos (aged 40), Netherlands Managing Director
Evert joined BrainJuicer as Managing Director of the Dutch business, with 12 years marketing and research
experience with the Unilever group of companies in the Netherlands. He managed the Dutch integration of
Bestfood’s Knorr and Conimex brands. In 2002 he became Head of Market Research at Bestfood in the
Netherlands, before joining BrainJuicer at the end of 2004.
Ari Popper (aged 36), North America President
In addition to the above senior employees, the Group has made an offer of employment to Ari Popper to lead
the North American team. Ari is currently Vice President at Millward Brown and senior manager of its Los
Angeles office.
The Group employs 37 staff in total of which 31 are based in the UK, 3 in the Netherlands and 3 in the US.
Corporate governance
The Directors intend to comply with the QCA Guidelines and, where appropriate, Combined Code in such
respects as are appropriate for a Group of its size, nature and stage of development. The Board comprises
two Non-Executive Directors with relevant experience to complement the Executive Directors and to provide
an independent view to the Board and the two Executive Directors.
The Board has established an audit committee and a remuneration committee (each comprising the two Non-
Executive Directors, who may invite other members of the Board to join meetings) with formally delegated
duties and responsibilities.
The audit committee will be headed by Mark Muth and will also consist of Simon Godfrey. It will meet at
least twice each year and will be responsible for monitoring the integrity of the financial statements,
reviewing internal financial controls and making recommendations to the Board, relating to the appointment
of the external auditors. The Chief Finance Officer and the external auditors should normally attend meetings
without being members.
The remuneration committee will be headed by Simon Godfrey and will also consist of Mark Muth. It will
make recommendations to the Board on general policy and determine on behalf of the Board the specific
remuneration packages for the Executive Directors and has the primary responsibility of remuneration
packages and ensuring that these are adequate for current employees and are of a sufficient level to attract
high calibre employees. The remuneration committee will have no authority in relation to the renumeration
package of the Non-Executive Directors.
The Company will operate a share dealing code for directors as required by the AIM Rules.
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