Admission Document - BrainJuicer

• Insights Optimizer – evaluates whether the client’s Consumer Insights provides a sound basis on
which to develop new products, services or communications.
• Pack and Ad Optimizer – evaluates the potential of packaging communications and advertising
communications.
• Market/Brand Mapping –providesa statistically basedmap of consumer associations withbrands,
products, services or competitors.
• Screening – evaluates large numbers of alternatives for a particular component of a new product or
service e.g. new recipes for an existing food brand or alternative names for a new product. BrainJuicer
identifies the lead candidates and reasons for selection using the open-ended MindReading questions.
• Quali-Taxi – this product was introduced in 2005 with a view to answering business questions
quickly and effectively. Research buyers typically use Omnibus Surveys for these types of questions.
Unlike an Omnibus Survey, BrainJuicer’s Quali-Taxi gives clients their own tailored survey which
starts whenever they want, asks only their own questions and includes BrainJuicer’s diagnostic
MindReading as well as standard quantitative questions.
• Predictive Markets – a methodology pioneered by BrainJuicer and introduced in the beginning of
2006 with a view to increasing the accuracy and efficiency of evaluating large numbers of concepts.
These products together accounted for more than 70 per cent. of the Group’s revenues for the six month
period to 30 June 2006.
Panel
The research studies carried out by BrainJuicer are targeted at specific respondents. Respondents are chosen
because their demographic profile or behaviour matches the client’s requirement. In online research, these
samples are provided by specialist research panels. These panels are characterized by having a large number
of nationally representative respondents who are only used for market research purposes.
BrainJuicer manages its own Juicy Brains Panel. Every member of this panel has registered as a Juicy Brain
and given permission to be contacted by email, phone or text message to take part in market research.
Panellists receive a £1 payment for each completed Juicer which builds up in a virtual account. Each £5
credited to the virtual account can be exchanged for a voucher, redeemable at amazon.co.uk, of equivalent
value.
At 31 October 2006, BrainJuicer’s Juicy Brains Panel consisted of approximately 33,000 members. Panel
membership is defined as those who have registered with full demographic data, and who have not
unsubscribed, been removed for failing to respond to surveys within the previous 12 months, or been
removed for breaching BrainJuicer’s terms and conditions.
Market overview
The global market research spend was US$23.3bn in 2005, representing growth of 5.7 per cent. from the
previous year. Over two thirds of all research spend is in the top 5 markets: US, UK, France, Germany and
Japan.
Online research is a fast growing sector within the global market research industry, with global spend
growing by 25 per cent. worldwide in 2005 and accounting for US$1.9bn of the market. Online research
spend is expected to grow by 20 per cent. in 2006 to US$2.2bn.
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