Admission Document - BrainJuicer

• what questions should be included and in which order they should be asked;
• how the answers should be analysed;
• the research findings in relation to the client’s research objectives;
• implications for the client’s product or service; and
• recommendations for future projects.
In the course of carrying out a project BrainJuicer will typically:
• send an outline of the proposed methodology, sample, timings and costings;
• programme and test the Juicer using its Juicing Centre platform;
• arrange the sample with one or more panel providers;
• co-ordinate with third party suppliers as necessary e.g. arranging video hosting for advertisement
testing, shelf shots for pack testing and distribution for product testing;
• analyse the data andprovide aPowerPoint debrief with conclusions and recommendations for each of
the client’s research objectives. BrainJuicer provides data files and additional statistical analysis or
tabulations on request; and
• follow up with each client to ask for feedback on the project.
Characteristics of online research
Online research has a number of advantages over traditional techniques which the Directors believe accounts
for its rapid growth to 30 per cent. of all market research spend in the US:
• Lower cost – it is not necessary to retain large numbers of staff to carry out the time consuming
activity of interviewing people and capturing their answers.
• Speed – set up, fieldwork and data processing times are significantly reduced by using a research
platform like BrainJuicer’s to contact a large number of people and interview them simultaneously.
• Accuracy – online polling in recent elections has been as accurate or in some cases more so than the
traditional street and telephone polling methods.
• Honesty and no interviewer effect – there is a recognised ‘interviewer effect’ in face-to-face and
telephone research where the interviewee’s responses are affected by the interviewer. In online
research this effect is removed.
Products
BrainJuicer has a portfolio of research products that provide appropriate solutions to well known research
needs at each stage of the product development cycle. In addition to each product having one or more
bespoke features, the Group’s products utilize the MindReading technology to add diagnostic insight to
quantitative projects.
BrainJuicer’s principal products address the front end of the product development cycle where statistically
robust data together with rich diagnostics can be used to make more informed choices of which ideas to
pursue and how best to develop them:
• Concept Optimizer – evaluates the potential of new product or service concepts based on a number
of key quantitative measures benchmarked against normative data for that country and category,
together with the diagnostics elicited from the open-ended MindReading questions. The results are
summarised via BrainJuicer’s Potency Map to show the appeal of the concept, as well as the degree
to which the concept communicates the client’s intended message.
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