Admission Document - BrainJuicer

efore tax of £126,000 on revenues of £1,849,000. Since then, the Group has continued to trade in line with
expectations. The Directors believe the Group is well positioned for growth and will benefit from the
anticipated increase in size of the online research market, in particular within the market segment that
provides quantitative research to private sector organisations.
Further financial information on the Group is provided in Parts III to VI of this document.
Reasons for Admission and the Placing
The Company intends to raise approximately £1.0 million net of expenses pursuant to the Placing. The net
proceeds of the Placing will be used to:
• upgrade the Company’s software systems (£0.3 million); and
• provide additional working capital to fund the Group’s expansion (£0.7 million).
The Directors also believe that Admission will:
• enhance the Group’s status and profile;
• assist the Company in raising additional capital should this be required;
• provide liquidity for investors through the ability to buy and sell Ordinary Shares; and
• enhance the Group’s ability to recruit and incentivise staff.
9