A Citizen's Guide to Advocacy - World Vision

A Citizen’s Guide
to Advocacy

Acknowledgements
In creating this handbook, we are deeply indebted to our colleagues in World Vision’s nearly
100 offices around the world who work daily to directly serve the needs of the poor and facilitate
local advocacy efforts. We are also grateful to the donors and advocates who share the mission
of World Vision to serve the poor.
It is our hope and prayer that the tools outlined in this book will support a movement that will
help change the conditions of those living with extreme poverty, disease, and exploitation—and
that the lives of American communities will be transformed in pursuing this end.
Handbook author: Jennifer A. Goodson
Handbook editors: Rory Anderson, Corryne Deliberto, Kristie Dokes, Serge Duss, Ben Irwin,
Craig Jaggers, Amber Johnson, Joseph Mettimano, Joan Mussa, Amy Parodi, Shawna Templeton,
Sheryl Watkins, and Robert Zachritz
Dear Friend,
Thank you for your interest in joining World Vision as an advocate for the poor and
oppressed.
Scripture calls to us: “Speak up for those who cannot speak for themselves, for the rights of
all who are destitute. Speak up and judge fairly; defend the rights of the poor and needy”
(Proverbs 31:8-9, NIV).
As Christians and Americans, we enjoy great freedom and effectiveness in our ability to
influence government policy, legislation, U.S. foreign aid, and public opinion. By partnering
with World Vision’s advocacy program, you will have opportunities to make a meaningful
impact on a range of important issues. From the AIDS epidemic to child exploitation,
children need you to advocate for their special needs and protection.
This handbook provides the basic tools and training you will need to get started. Also,
when you visit our advocacy Web site, www.seekjustice.org, you’ll have access to briefings
on specific issues, updates, and online advocacy opportunities.
Whether you are doing this on your own or with your church, school, place of work, or
community organization, I am sure you will find your advocacy efforts on behalf of children
to be a rewarding experience.
Thank you for partnering with us in this exciting and urgent work.
God bless you,
Joseph Mettimano
Vice President, Advocacy
World Vision U.S.

Table of Contents
Introduction 6
Our Vision 7
Advocacy 8
Issues Facing the World’s Poor 10
Sending a Message to Congress 16
Tips for Media Coverage 22
Online Social Networking 27
Talk Radio Stations 27
Involving Your Community and Church 28
Involving Your Social Networks 31
Involving Your College or University 32
Advocacy and the Arts 33
Advocacy and Film 34
Advocacy and Children 35
Advocacy and Athletes 36
A Kenyan boy holds a World Vision sign encouraging
care for AIDS-affected people. Advocacy begins at
the local level and gains momentum as we all work
together to bring about change.
© 2006 Elimasia Mngumi/World Vision
Making Change a Reality 37
Notes 38

Introduction
Can you imagine a world where political leaders actively address the needs of the
world’s poor? Where citizens and elected officials work together to achieve change
on behalf of the most underrepresented populations around the globe?
You can play an important role in making this a reality.
You can be a voice for millions who are impacted by poverty, war, and unjust policies
around the world. You can take meaningful action to influence public officials and
help correct these problems.
Our hope is that this handbook will help you identify where and how you can make
the greatest difference. It provides an introduction to World Vision’s advocacy work
and offers practical resources you can use to take meaningful action as an advocate
on behalf of the world’s poor and oppressed.
Within these pages you will find both traditional and creative ways to influence
© 2006 Jon Warren/World Vision
policymakers and mobilize your community. The suggestions offered in this handbook
are meant to equip you—but not to limit the scope of your own creativity.
Our team is available to work with you and provide some essential resources to
help you exercise your citizenship. Together, we can seek justice and bring about
Our vision for every child, life in all its fullness.
Our prayer for every heart, the will to make it so.
change for some of the most underrepresented populations around the world.
6
Thank you for partnering with us. You and your community can make a difference.
7
Introduction |
Now, let’s get started.
Our Vision
World Vision is a Christian humanitarian organization dedicated to working with
| Our Vision
What is advocacy?
Simply put, advocacy is a ministry of influence using persuasion, dialogue,
and reason to affect change. Advocacy seeks to address the structural and
systemic causes of poverty by changing policies, practices, and attitudes
that perpetuate inequality and deny justice.
children, families, and their communities worldwide to reach their full potential by
tackling the causes of poverty and injustice. We serve approximately 100 million
people in nearly 100 countries, including 1.6 million in the U.S. In communities
around the world, we join with local people to find lasting ways to improve the
lives of poor children and families. Motivated by our faith in Jesus Christ, we serve
alongside the poor and oppressed as a demonstration of God’s unconditional love
for all people.
World Vision serves all people, regardless of religion, race, ethnicity, or gender.

The importance of advocacy
Injustice is a reflection of broken relationships. World Vision bases its advocacy
work on the same values that shape our humanitarian work: our Christian commitment.
We believe that the person of Jesus Christ provides the model and basis for
our advocacy—namely, His identification with the poor, the afflicted, the oppressed,
and the marginalized; His special concern for children; His respect for the dignity
God bestows on women and men; His willingness to challenge unjust attitudes and
World Vision staff with representatives
of McKesson Corp.
(a World Vision partner), an
African AIDS caregiver, and
an Acting on AIDS fellow in
Washington, D.C. to promote
World Vision’s Caregiver Kit
program, which is touching
AIDS-affected communities
worldwide.
systems; His call to share our resources with each other; His love for all people
without discrimination or conditions; and His offer of new life through faith in Him.
From Jesus we derive our holistic understanding of the gospel of the kingdom of
God, which forms the basis of our response to human need.
World Vision’s advocacy work is also based on our commitment to the poor. We are
called to aid people in great need—to relieve their suffering and to help transform
their condition of life.
© 2008 World Vision
We stand in solidarity with the poor in a
8
Advocacy |
Advocacy
Our history
World Vision’s advocacy office in Washington, D.C., was started in 1985. Our team
of policy experts is responsible for working with the U.S. Congress and the Executive
Branch to make sure the needs of the world’s poor are represented. Our campaigns team
informs and equips Americans to partner in this work. Examples of passed legislation and
policy change due to these efforts include:
How long will you defend
the unjust and show
partiality to the wicked?
Defend the cause of the
weak and fatherless;
maintain the rights of
the poor and oppressed.
Rescue the weak and
needy; deliver them from
the hand of the wicked.
– Psalm 82:2-4
common search for justice, seeking to
understand their situation and working
alongside them to experience fullness of life.
We strive to facilitate engagement between
the poor and the affluent in ways that open
both to transformation. We respect the
poor as active participants, not passive recipients,
in this relationship. They are people
from whom others may learn and receive.
The need for transformation is common to
all. Together we share this quest for justice,
peace, reconciliation, and healing in our
broken world.
9
| Advocacy
• The Northern Uganda Crisis Response Act
This is accomplished when we represent the interests of the poor to decision makers
Speak up for those
who cannot speak
for themselves, for
the rights of all who
are destitute. Speak
up and judge fairly;
defend the rights of
the poor and needy.
– Proverbs 31:8-9
• The U.S. Leadership Against HIV/AIDS,
Tuberculosis, and Malaria Act
• The Clean Diamond Trade Act
• The Trafficking Victims Protection Act
• The PROTECT Act
• The Sudan Peace Act
• Funding for effective humanitarian programs
Our policy positions and advocacy campaigns are
focused on specific issues rooted in World Vision’s
who then formulate legislation and policy that prioritizes their needs. Our response
to poverty and injustice requires us to work for policy change and challenge those
who withhold justice. Effective advocacy addresses the root causes—whether with
governments, religious institutions, the general public, or all of these.
An essential element of advocacy is building a relationship with those whose needs
are underrepresented and bringing their interests to the attention of governments,
businesses, churches, or the general public in ways that address them effectively.
Being a compelling advocate may begin with raising awareness in your household,
community, workplace, or local church. As Americans, we have a unique privilege
and responsibility to be a voice for those who otherwise may not be heard.
work with the poor in their communities.

GuluWalk supporters march to
raise awareness of the challenges
faced by children as a result of
the conflict in Gulu, Uganda.
Issues like this that harm children
require more than knowledge—
they require partnership and
action from people worldwide.
© 2005 Simon Richard Mugenyi/World Vision
Global development
To increase the overall level of humanitarian
assistance from the U.S. government
and continue leading global efforts to
address the root causes of global poverty,
World Vision advocates for effective
measures that will help achieve the
Millennium Development Goals (MDGs).
Critical needs
• Ensuring that the U.S. champions
the achievement of the MDGs and
provides the financial resources
necessary for reaching these goals
• Increased foreign aid and food
assistance
World Vision/ONE Campaign rally in Chicago, 2007.
© 2007 Bob Black/Genesis Photos
10
Issues Facing the World’s Poor |
Issues Facing the World’s Poor
Statistics on issues like global poverty and health, conflict and disasters, and the
various ways children are exploited can be overwhelming. They leave many people
trapped by emotion or paralyzed by their sheer magnitude.
What makes the difference between general awareness and effective action? Part
of the answer is rooted in partnership. It is not possible for an individual advocate
to be well-versed in all of the issues. However, when you involve your community,
family, and social networks, you can begin to have more of an impact. Your collective
partnership around our advocacy efforts can truly make a world of difference.
World Vision’s advocacy work focuses on the themes outlined below. We are committed
to keeping you informed and providing substantive ways for you to influence
your government and involve your communities. It is our belief that as you advocate
The Millennium Development Goals
The MDGs represent a new global partnership initiating
unprecedented efforts to meet the needs of the world’s
poorest people. There are eight specific goals:
1. Halve extreme poverty and hunger.
2. Achieve universal primary education.
3. Promote gender equality and empower women.
4. Reduce child mortality.
5. Improve maternal health.
6. Combat HIV/AIDS, malaria, and other diseases.
7. Ensure environmental sustainability.
8. Develop a global partnership for development.
11
| Issues Facing the World’s Poor
for the world’s poor, you will experience a process of transformation—one that will
change you and those you bring with you.
For up-to-date resources and calls to action, please visit our advocacy Web site,
www.seekjustice.org.

Global poverty and health
To help secure a better future for the world’s poorest children, World Vision
focuses on lasting, community-based transformation. Our long-term projects help
families gain access to critical necessities such as clean water, sustainable food
sources, health care, education, and economic opportunities. Through our development
and advocacy work, we also
address special challenges like the AIDS
pandemic, malaria, and exploitative
practices that threaten children and
keep communities trapped in poverty.
Speaker at a Goldman Sachs conference in
Washington, D.C., where attendees partnered
with World Vision to create Caregiver Kits for
AIDS caregivers worldwide.
© 2007 Michael Temchine Photography
Critical needs
• Increased resources for water and
sanitation, food and agriculture,
health and hygiene, education
and literacy, and microenterprise
development
• For the U.S. government to bolster
its commitment to providing assistance
for the poor and strengthening
its global leadership in combating
AIDS and malaria
Conflicts and disasters
When natural disasters strike, survivors
like these in Chile need people and organizations
like World Vision to advocate on
their behalf for timely, life-saving action.
© 2006 Renato Hernandez/World Vision
Recognizing that conflicts and disasters have a significant impact on children, World Vision
advocates for peace in areas of conflict, robust life-saving action in the event of
12
emergencies, and risk mitigation in disaster-prone regions around the world. Conflicts,
emergencies, and disasters endanger and impoverish children. Governments and inter-
13
Issues Facing the World’s Poor |
Advocacy works!
Working hand-in-hand with World Vision, people like you have
contributed to the fight against AIDS, tuberculosis, and malaria
by sending tens of thousands of messages to the U.S. Congress.
This work has resulted in advancements such as the President’s
Emergency Plan for AIDS Response (PEPFAR) and the President’s
Malaria Initiative (PMI). More recently, our combined efforts
contributed to the passage of an authorization bill that provides
$48 billion over five years for a multifaceted approach to
combating AIDS, tuberculosis, and malaria around the world.
Advocates who partner with World Vision play a significant role
by supporting programs that assist those impacted by these
diseases, especially orphans and vulnerable children.
national bodies have a responsibility to protect children and their families, to treat them
equitably, and to ensure their access to basic necessities. When these conditions are not
met, national governments must be supported or held accountable by the international
community and local leaders to restore peace, security, and family livelihoods.
Critical areas
• Conflict areas including northern Uganda, the Democratic Republic of Congo,
Israel and Palestine, Sudan, and others
• Disaster-prone regions such as Africa, Latin America, and Asia
Critical needs
• U.S. diplomacy encouraging governments in conflict areas to take responsibility for
peace arrangements and the equitable treatment of all people groups, including the
provision of land and security
• U.S. responsiveness and leadership following major disasters to address the critical
humanitarian needs of people and rally other nations to respond
| Issues Facing the World’s Poor

Advocacy can bring life-changing
help and hope to children in
countries like Cambodia and
protect vulnerable children from
the dangers of exploitation.
© 2004 Jon Warren/World Vision
Children in crisis
To address the specific needs of children vulnerable to exploitation, World Vision
advocates for their protection and for the restoration of survivors. We partner
with law enforcement agencies to assist in the identification and prosecution of those
who abuse children. World Vision is working to strengthen policies that protect
children from exploitative child labor, human trafficking, sexual exploitation, and
conditions of war, including the recruitment and use of child soldiers.
Critical needs
• Protection of vulnerable populations in areas of conflict, poverty, and
disease where people may be exposed to recruitment into trafficking rings
and military groups
• Restoration and reintegration of children who have been abused as child
soldiers and sex slaves
• Enforcement of laws that prosecute Americans who travel abroad for
child sex tourism
• Measures that reduce child labor
Youth in the United States
Young people growing up in poor com-
World Vision’s work in the U.S. includes the
Youth Empowerment Project, which provides
young people with skills, training, and practical
experiences to address local issues through
advocacy, transformative leadership development,
and civic engagement.
© 2007 Laura Reinhardt/World Vision
munities across the U.S. often face hardships
and have little hope for a better
future, despite the freedoms they enjoy
in our nation. In order to address critical
issues of domestic poverty, World Vision
seeks to open doors of opportunity for
marginalized youth by working to reduce
youth violence and advocating for critical
improvements to public education. We
also work to strengthen the leadership
and civic empowerment skills of young
people so they are equipped to initiate
15
| Issues Facing the World’s Poor
change in their own communities.
Critical needs
• Reduction of youth violence and the prevention of youth involvement in gangs
• Improvements to the quality of public education

Sample letter
The following template is also available at www.seekjustice.org. Templates
such as this one can be customized. Advocates are encouraged to send a
consistent message, while adding a personal connection when it strengthens
their position on a piece of legislation.
16
Sending a Message to Congress |
Congresswoman Jan Schakowsky (right) receives thanks from
the World Vision organizer for speaking at a clean water rally
in Chicago. Affirming members of Congress for their action
on critical issues helps assure their continued efforts.
© 2007 Bob Black/Genesis Photos
Sending a Message to Congress
In this section you will learn more about effective ways of communicating with your
member of Congress by initiating letter-writing campaigns, meeting with your congressmember,
and involving the media to promote effective awareness. You may
also want to visit www.thomas.loc.gov to do some of your own research, learn
about the legislative process, identify the status of a bill, or investigate your elected
official’s voting record.
The most critical starting point is to become familiar with the issues. Citizen
advocates have many tools at their disposal. World Vision provides up-to-date
information and news on our advocacy Web site, www.seekjustice.org. You can
use the site to identify your member of Congress and send him or her an e-mail.
It is the mandate of elected officials to listen to the concerns of the people they
Dear Senator Murray:
I am greatly concerned about the estimated 250,000 children
who are exploited each day in state-run armies, paramilitaries,
and guerrilla groups around the world. These “child soldiers”
serve as combatants, porters, human mine detectors, and sex
slaves. Their health and lives are endangered and their childhoods
are sacrificed.
Senators Durbin and Brownback have introduced the Child
Soldier Prevention Act of 2007 (S.1175) to encourage governments
to disarm, demobilize, and rehabilitate child soldiers from
government forces and government-supported paramilitaries.
This bill is rightly directed at national governments that receive
U.S. military assistance, to ensure that U.S. taxpayer dollars are
not used to finance the exploitation of children in armed conflict.
This is an important issue for my family and me. I urge you to
cosponsor this bill.
I look forward to your reply.
Sincerely,
SAMPLE
17
| Sending a Message to Congress
represent. For this reason, elected officials welcome feedback and input from their
constituents. It is important to let them know which issues are of particular importance
to you. You may not have direct access to the elected official, but you can
Jane Smith
Tacoma, WA
always leave comments with a staff person who will then take appropriate action.
The three best ways to deliver a message to Congress are sending e-mails, writing
letters, and making phone calls.

To generate a persuasive number of phone calls, form a telephone-tree network of
activists. Ask every person in your network to deliver a message to your congres-
Letter-writing is a powerful and effective way to engage
members of Congress. Even a small group of concerned
citizens can help bring an issue to the forefront.
© 2007 Jon Warren/World Vision
sional office. This flood of calls can help sway an undecided vote or convince a
legislator who is unsure where the public stands on a particular issue.
SAMPLE
18
Sending a Message to Congress |
Hello, my name is and I live in (town or city
or county).
I am an advocate for children, families, and communities impacted by
extreme poverty and disease. I have been reading about the progress
of renewing program funding that impacts children affected by AIDS
and malaria.
I am calling to support the reauthorization of the Global AIDS, TB, and
Malaria Bill.
I strongly support the provisions for orphans and vulnerable children, as
well as the provisions that provide basic treatment to eradicate malaria.
Please let the Senator/Congressperson know of my support for this
important piece of legislation.
Thank you.
Letter-writing campaigns
An innovative letter-writing campaign is an effective way to ensure that issues such
as global poverty and AIDS reach the eyes and ears of your member of Congress.
The most compelling way to do this is to involve a large number of people and have
them all send in the same kind of letter—whether an e-mail, a written letter, a form
postcard, or a creative idea that can be easily replicated. The more creative and
innovative you can be, the more likely you are to attract media attention, as well as
the attention of your member of Congress.
Congressional offices are organized to listen to constituents and respond to their concerns.
A member of Congress who does not support funding for children impacted by
AIDS may justify this by reasoning that his or her constituents have not communicated
their concern about the number of children who are orphaned by the AIDS pandemic.
Just a few letters from constituents on a
single topic will encourage the congressional
office to pay more attention to that
issue than to most of the 10,000 or more
other bills and resolutions that are introduced
every year. Letters and calls are
logged and summarized for the member
as a way to gauge the strength and direction
of public opinion. By organizing your
community or colleagues in a campaign,
you can make a difference in the passing of
legislation and policy change that will benefit
vulnerable populations such as children
orphaned by AIDS or trapped in war.
Petitions and letters to Congress can help influence
U.S. laws and policies that affect the poor.
© 2006 Paul Bettings/World Vision
19
| Sending a Message to Congress

Participants in the Lobby Day for Northern Uganda gather in
Senator Ted Kennedy’s office. Co-sponsored by organizations
like World Vision, this lobbying event allowed concerned citizens
to personally urge their members of Congress to take action to
support peace talks and reconstruction efforts in northern Uganda.
© 2008 Laura Reinhardt/World Vision
During the meeting
• Be accurate. To build a working relationship that leads to action, you need to be
a credible source of information. If you don’t know something, just say so. Tell
the person you will find out and get back to him or her. If you need assistance,
feel free to contact World Vision’s Advocacy team at advocate@worldvision.org.
• Be brief. Members of Congress and their staffs are incredibly busy—and so are
you. Most members of Congress represent more than 600,000 people. They
appreciate it when you get to the point and respect their time. Your meeting or
call may be interrupted, so be sure to state your request in the first few minutes.
• Be respectful. You may have differences with your member of Congress.
However, harsh criticism, cynicism, or sarcasm most likely will cause him or her
to tune you out. Be mindful of your attitude and nonverbal communication so
you do not miss the opportunity to build common ground on the issues you are
discussing.
In-district meetings
If you are traveling to Washington, D.C., meeting with your member of Congress or one
of his or her staff members can be very effective. Visiting your representative while he or
she is in your home area is also effective. Times of year that they are likely to be home
include congressional recesses in August, November, December, and May. Schedule
your meeting in advance, and be sure to prepare talking points. You do not need a large
delegation to have a significant impact. If you have organized a large-scale letter-writing
campaign, then bring along your top three spokespeople to deliver the letters in person
and discuss your recommendations. World Vision can provide suggested talking points to
help you prepare for your meeting.
• Be specific. When discussing a specific piece of legislation or policy action with
members of Congress, make a point to mention the bill by number or the
specific action you’d like him or her to take (for example, holding a hearing or
contacting the president’s administration), give reasons why you support the bill,
and let them know that you are a constituent.
• Be persistent. If you find that the staff people you need to speak with are out of
the office, leave a message for them with your name and number. If they don’t
return your call within two or three days, call again. Keep track of your calls, but
remember that they are very busy.
20
Sending a Message to Congress |
The U.S. Census Bureau
reports that 64 percent
of citizens age 18 and over
voted in the 2004 presidential
election, up from 60
percent in 2000. Tables from
a November 2004 survey
show that of 197 million citizens,
72 percent (142 million)
reported that they were
registered to vote.
Preparing for your meeting
• Wherever or whomever you meet, always
prepare thoroughly for your meeting.
• Re-familiarize yourself with the issues
you are representing, and download
World Vision’s suggested talking points at
www.seekjustice.org.
• Practice what you are going to say beforehand,
so you sound natural and not like you
are reading from a script. Practicing will
build your confidence and increase your
effectiveness.
• Dress appropriately and be on time.
Following up
After meeting with a member of Congress or an aide from his or her office, it’s
important to stay on top of the situation. Here are some suggestions for follow-up.
• Thank your members of Congress for listening to your concerns, especially if
they take action.
• Praise them publicly through letters to the editor or items in newsletters. If you
have a letter or article published, be sure to send a copy to their staff.
• Seek to build positive, long-term relationships. Remember that if you publicly
praise your elected officials when they are helpful, the next time they may help
even more.
• Provide information as needed. Be prepared to fax or e-mail information to your
elected official’s office. If you do send something, call immediately to make sure
they’ve received it.
• Contact World Vision’s Advocacy team so we can stay connected to your work.
Send an e-mail to advocate@worldvision.org to tell us about your experience.
21
| Sending a Message to Congress

ather than the metro section, for example. Try visiting your newspaper or
television station’s Web site and find a link to submit a story. This option is often
featured prominently on their home page.
When submitting a story, it is helpful to include the following information:
• A brief summary of the local, personal angle related to the event and issue
• Type of event
• Sponsoring organization(s)
Personal interest stories appeal to local media;
a regular citizen’s personal connection to a
humanitarian situation can bring attention to
issues that might otherwise be overlooked.
© 2006 Kevin Cook/World Vision
• The name and contact number for the person or organization that readers
should call for information before, during, and after the event
• Day, date, and time of the event
• Event location
• Estimated number of participants
• Why readers will be interested in the event
Tips for Media Coverage
How to pitch your story
Pitching your story can be as simple as leaving a message with a TV station’s “tip
22
Getting a local newspaper, radio, or TV station to talk about your advocacy issue
or cover your events is a great way to raise awareness.
line” or mailing a press release to your local paper’s news desk. If your story is
strong enough, it will make it to the right reporter.
23
Tips for Media Coverage |
The three best ways to spread the word about what you’re doing and generate
news coverage are pitching a local human interest story, writing opinion editorials,
and sending letters to the editor.
Human interest stories
Local papers often need more than a notice of an event to garner their interest.
However, if you are able to develop relationships with local reporters, producers,
and editors, you may find it easier to pitch your stories—and see them placed.
The more you can match your story to a particular reporter’s interests (whether
their beat is religion, city news, or local events), the more likely it is that your
story will be placed.
| Tips for Media Coverage
However, many love to highlight local human-interest stories, including actions taken
by community members to address a larger issue. To pick up this kind of coverage,
reporters in your area need to know what the personal story is and how it relates
to the issue and the event you are holding. You may want them to cover your event,
and the best way to get that coverage is to find a local, personal angle.
First, familiarize yourself with the local outlets to which you’re interested in pitching
the story. Many local stations have shows other than their standard news programs
that may be a better fit for your story. In addition, explore the various sections of
your local newspaper. Your story may fit better into the religion or business section,
© 2008 SXC
A good way to raise
awareness in your
community is to get
a local newspaper to
cover your event or
otherwise highlight
the issue you’re passionate
about.

Op-ed pieces
Letters to the editor
Opinion editorials can be a great way to inform community members about an issue
and your call to action. Newspapers will often run pieces written by grassroots activists,
especially if the article is well-written, timely, and has a local angle. However, you should
check with your newspaper before submitting your editorial, as different papers often
have different guidelines for editorial submissions from community members.
Letters to the editor are another great way to raise awareness in your community
about the issue at hand and to let people know how they can advocate for change.
The key to getting your letter printed is to make it relevant to your local community,
whether that means letting readers know about local lobbying visits or asking your
paper’s editor to run more stories on a specific issue.
Here are a few tips for writing your editorial:
Here are a few more tips for getting your letter published:
• Keep it short. Most papers will only run editorials of fewer than 750 words.
• Keep it short. Most letters to the editor run no more than 150-200 words.
24
Tips for Media Coverage |
• Make it locally relevant. The more you connect your editorial to a community
event or development on the issue, the better. Newspapers publish information they
believe is pertinent to their readers, so your op-ed is more likely to be published
when it is tied to a current, local event or targets local leaders (for example, when
it responds to the actions—or lack thereof—of your member of Congress). Often
lobbying efforts, legislative developments, or breakthroughs in peace talks are interesting
to newspapers only if there is a local connection to the issue.
• Make it personal. While your op-ed should include facts about the issue, it should
also reflect your personality. The best editorials explain why the subject is relevant
to both the writer and the reader. Tell your own story and why you care about the
issue you are campaigning for.
• Make it action-oriented. Include
information on how readers can get
involved. If you’re writing an op-ed near
the time that the lobbying visits are
taking place, make sure your editorial
includes information on how readers
can join your efforts. Editors are unlikely
to include a Web site or call to action
in the body of your article. However,
you should include a Web site in your
biography at the end of your op-ed.
You can also encourage your readers to
write their member of Congress.
Don’t forget to include your contact information.
Newspapers need to know
how to reach you if they’re going to run
your editorial.
No bullhorn required—simply writing an
opinion editorial for your local newspaper can
spread the word in your community about a
poverty-related issue that’s important to you.
© 2008 SXC
• Keep it focused. Unlike editorials, letters to the editor only allow space to make
one or two key points. Focus on what you think is the most important thing for
people in your community to know about the issue and what they can do to help.
• Make it relevant. Respond to coverage the publication has already done. If
possible, praise the publication when it provides good reporting on these issues.
Publications are less likely to print letters that do not pertain to their coverage.
As with op-ed pieces, don’t forget to include your contact information when you submit
a letter to the editor.
Don’t forget AIDS relief when setting fed budget
Duluth News Tribune | January 26, 2007
SAMPLE
The new Congress is focused on the war in Iraq and rightly so. But an issue of
supreme importance is being overlooked. In danger of being rescinded is $1 billion
in aid to programs that help treat AIDS, tuberculosis, and malaria overseas.
The President’s Emergency Plan for AIDS Relief had a $1 billion increase in aid for
2007, but because of other impending issues, the funding is in danger of being forgotten.
Congress is spending $100 billion annually on the war in Iraq. $100 billion! All
the President’s Emergency Plan for AIDS Relief is asking is $1 billion to save lives.
If Congress decides not to enact the $1 billion increase, 350,000 HIV-positive people
due to undergo treatment will not receive the medications they need. Mark Dybul,
the U.S. Global AIDS Coordinator, estimated that 110,000 to 175,000 of these people
will die as a result. This can’t be allowed to happen. Everyone can help by writing
to state and local representatives, asking them to approve this promised aid. We can
help save lives.
25
| Tips for Media Coverage
Danielle Bourgerie
Superior, MN

26
Tips for Media Coverage |
SAMPLE
Remind candidates to help suffering world’s poor
The Gazette | December 23, 2007
As we enjoy this lovely time of year, we should not forget that
one of every six people on the globe today struggles to survive
on an income of less than $1 a day and therefore cannot provide
adequate nutrition and health care for a family. For example,
26,000 children die each day of easily preventable diseases like
malaria and measles † . This holiday season is a time when we
often remember the needy among us and generously share our
abundance with them. But private charity by itself cannot meet
the enormous challenges of global poverty.
Our federal government’s poverty-focused development
assistance efforts have given hope and opportunity to some
of the poorest people in the world, through American programs
like the U.S. Agency for International Development (USAID),
and through our support of international programs like
UNICEF and the World Health Organization.
However, just 40 cents out of every $100 in the federal budget
goes to such poverty-focused development assistance. Surely
our nation can do better. Since we Iowans are privileged to lead
off the process of selecting a new president, we have an opportunity
to remind the candidates of their responsibility to try to
reduce the suffering of the world’s poorest people.
Allen Fisher
Cedar Rapids, IA
†
Editor’s note: According to the United Nations, more than 26,000 children under age 5 die every day, most from preventable causes such as malnutrition and disease.
Online Social Networking
Online forums are another great way to lend your voice to promote change. You
can use your blog, MySpace page, or Facebook profile to inform your friends and
invite them to join you in advocating on behalf of the poor. Blogs are a perfect forum
to invite people into a conversation about issues that are important to you. You can
also encourage other bloggers to link to your post.
YouTube is another great resource. Offbeat and funny videos preside here, but
more serious ones are featured as well. Consider posting videos of your youth
group, small group, Acting on AIDS chapter (a World Vision advocacy program
for college students; see page 32), or group of friends advocating on behalf of the
world’s poor. Be sure to post a link of your video to your other social networking
sites for maximum exposure.
Talk Radio Stations
Radio programs such as your local talk show or National Public Radio (NPR) are
another excellent way to make your voice heard—and by a large audience, too.
Calling in to a program that highlights a political or social issue important to you is
one way you can express your own beliefs about that issue.
NPR also invites listeners to suggest story ideas through their Web site:
http://www.npr.org/about/pitch. If it’s been a while since you’ve heard anything
“call-in worthy,” suggest a story based on your advocacy efforts with World Vision.
© 2008 World Vision
27
| Online Social Networking / Talk Radio Stations

On Take Your Child to Work Day, the ONE Campaign
and Goldman Sachs partnered with World Vision to build
Caregiver Kits for distribution to people affected by AIDS
around the world.
©2007 Michael Temchine Photography
One of the challenges for an organizer is to direct the desire for change into effective
action steps. Consider some of the options in this guide or visit www.seekjustice.org
to access more resources, including suggestions for speakers, events, and ways to pray.
World Vision provides recommended books, Bible studies, declaration cards, and
other advocacy materials to assist with your local efforts. We also have resources for
pastors and church leaders who want to engage their congregations. Organizing a
prayer vigil is one way that churches can actively learn and intercede for the poor.
Effective advocacy goes hand-in-hand with intercession and other spiritual disciplines.
You can involve others in advocacy by creating letter-writing campaigns and other
advocacy-related events when you return from missions trips. You may also engage
your community by hosting a town hall meeting to discuss issues facing the poor with
your elected officials.
28
Involving Your Community and Church |
Involving Your Community and Church
Advocates who partner with World Vision include high school youth, college students,
young professionals, parents of young children, and seasoned professionals in
various fields. Advocacy on behalf of the poor is a movement that brings together
people from many different backgrounds.
“Never doubt that a
small group of thoughtful,
committed citizens
can change the world.
Indeed, it is the only
thing that ever has.”
Consider ways that your church, small group, book
club, professional association, or family can get
involved. You can choose to organize large events,
or you can start with those closest to you. More
often than not, social movements exist because
a small group of committed people set out to do
something. The goal for your community organizing
efforts is to educate people and inspire action.
“Is not this the kind of fasting I have chosen: to loose the chains of
injustice and untie the cords of the yoke, to set the oppressed free
and break every yoke? Is it not to share your food with the hungry
and to provide the poor wanderer with shelter—when you see the
naked, to clothe him, and not to turn away from your own flesh
and blood? Then your light will break forth like the dawn, and your
healing will quickly appear; then your righteousness will go before
you, and the glory of the Lord will be your rear guard. Then you
will call, and the Lord will answer; you will cry for help, and he will
say: Here am I. “If you do away with the yoke of oppression, with
the pointing finger and malicious talk, and if you spend yourselves
in behalf of the hungry and satisfy the needs of the oppressed,
then your light will rise in the darkness, and your night will become
like the noonday.”
– Isaiah 58:6-10
29
| Involving Your Community and Church
– Margaret Mead

Advocate Profile: Scott and Ashley Phillips
As a student of intercultural studies at Fuller Theological Seminary specializing in children
at risk, Ashley Phillips examined the AIDS crisis in Uganda for a research paper.
She read in a World Vision publication about the dark spiritual dimensions and bloody
history of the war in northern
Uganda, and learned about the
atrocities inflicted upon Ugandan
children and families by the rebel
Lord’s Resistance Army (LRA).
Princess Zulu testifies before Congress in favor of the
reauthorization of the President’s Emergency Plan for AIDS
Relief. A variety of subject matter experts like Princess are
available through World Vision’s Speakers Bureau to address
professional or social networking audiences.
© 2007 Geraldine Ryerson-Cruz/World Vision
Ashley shared the report with
her husband, Scott, also a Fuller
student. “It brought us to a
difficult conversation with God,”
says Scott. “We had become
passionate in our desire for
change [in Uganda], but weren’t
sure how to become engaged.”
30
Involving Your Social Networks |
Scott and Ashley Phillips, who as post-graduate students
felt called to be agents of social change, with Awichu
Akwanya, a former Ugandan child soldier. Photo courtesy
of Scott and Ashley Phillips.
Then Scott and Ashley learned
about a local GuluWalk event,
a walk organized to raise
awareness about child soldiers.
They decided to participate, and
Scott agreed to chair the event.
“When you realize the size of the problem, it is overwhelming; but knowing there is an
opportunity to take part in what God is already doing—that’s a privilege,” says Scott.
In February 2008, Scott was one of an estimated 800 participants at the Lobby Day for
Northern Uganda in Washington, D.C. “I really want to learn more about how to unify
groups around a movement—how to help make inroads to bring other people along
and make them feel a connection with the issue,” says Scott.
Scott and Ashley have found a shared and unique call to care for the children of northern
Uganda. They continue to prayerfully seek out tools to help them be a voice for
these children and broaden the base of Americans who care about them.
Involving Your Social Networks
Consider speaking or inviting a speaker to your professional or social network. Find
out if your professional network, association, or local faith and culture series is looking
for new speakers. If you are leading in this area already, World Vision will be glad to
provide talking points and resources you can share with your audience. If you would
like to invite a World Vision spokesperson, send a request to our Speakers Bureau at
speakersbureau@worldvision.org.
31
| Involving Your Social Networks
If you are already a member of a social justice network and would like to partner with
World Vision in our advocacy efforts, please e-mail advocate@worldvision.org.

Scott Sabo, student leader of Acting on AIDS at
the University of Washington, addresses a group of
students at a rally during the “Do You See Orange”
creative activism campaign.
© 2007 Andrea Dearborn/World Vision
Advocacy and the Arts
Art inspires people in ways that global statistics never will. If you are an artist of any
kind, consider how your art can portray the suffering and hope of children around
the world. Art does not have to be overtly focused on a specific issue to inspire
people to action. But if you would like to integrate advocacy into your local shows,
please contact our team at advocate@worldvision.org so we can provide you with
information and support.
If you consider yourself a patron of the arts, we encourage you to support artists
who bring their voice and imagination to these issues. If you are a community
organizer, consider partnering with an artist, photographer, or performer to create
an awareness-raising event.
32
Involving Your College or University |
Involving Your College or University
Educating students on global issues of poverty and empowering them with resources
to take action can inspire a generational response.
Acting on AIDS is a network started by college students to raise awareness and
promote advocacy in response to the global AIDS pandemic. With the support
of World Vision, college students have formed Acting on AIDS chapters on more
than 170 campuses around the nation. Students engage in a wide variety of efforts
in response to global AIDS and poverty. Utilizing creative activism campaigns and
transformational resources, students are encouraged to form communities that
respond to these issues socially, politically, economically, and spiritually.
Motivated by an authentic pursuit of Jesus Christ, Acting on AIDS exists to support
a grassroots movement of student advocates who, through their faithful, radical response
to global poverty and injustice, demonstrate God’s love for those affected by
these issues. To learn more about how to get involved, visit www.actingonaids.org.
“Artists are storytellers.
What we create illuminates a
narrative of our own personal
journey, articulates the circumstances
in the human passage,
and the attempt to step into
the shoes of another. It is my
assumption that orphans and
vulnerable children need storytellers
to translate their situation
in a manner that opens
up viewers’ hearts and moves
them to compassionate action.
“Paintings can become memorials for the stories of others. The visual
process helps break through these walls around the human heart as we
come to grips with a tragic reality. One of my goals as an artist and
advocate is to open the human heart to the need of children impacted
by AIDS. Collaborating with World Vision has opened my own eyes,
expanded my art, and engaged a broader community in becoming
advocates for children in crisis.”
—Scott Erickson, The Transpire Project
© 2007 Jon Warren/World Vision
33
| Advocacy and the Arts

Advocacy and Film
Film is one of the most accessible and influential mediums in our culture. Consider the
box office choices you make on opening weekends. Your vote tells Hollywood what
Americans want to see. Whenever possible, attend films that address contemporary
and historical issues of injustice and leaders who made a difference. Recent feature
films have portrayed the story of child soldiers and the diamond trade, as told in Blood
Diamond, and the life of revolutionary abolition leader and member of the British
Parliament William Wilberforce, as seen in Amazing Grace. As a community organizer,
you may wish to use film screenings as a vehicle to create awareness of an issue.
Austin Gutwein, founder of Hoops of Hope,
addresses an audience. Hoops of Hope has raised
more than $200,000 to benefit AIDS-affected
communities in Africa through World Vision.
Austin was first moved to help after seeing a
World Vision video when he was 9 years old.
© 2008 Pat Rhoads/World Vision
34
Advocacy and Film |
“Four years in the making,
Testimony: Africa is an emotionally
compelling film and coffee table
book documenting the stories
of three ordinary Africans struggling
against AIDS, genocide, and
hunger, all while portraying the
hope they have for their lives and
the world around them through
the miracle of transformational
development. It’s the Africa story
that still needs to be told: that
these big issues can be defeated,
that people in extreme poverty
can indeed make something of their lives, and that sustainable development
is likely to be the only way to do so.”
© 2007 Brian Sytsma/World Vision
—Sean Sheridan, 4:Minute Media, Inc.
Advocacy and Children
Children can be very effective advocates. Consider including children who want to be
involved as participants and even spokespeople for your local awareness-raising events.
Encourage their ideas—from hosting a local bake sale to creating multimedia presentations
that reach their peers. There are many ways to include children and youth in advocacy
efforts. Remember, the best ideas for their involvement often come from them.
World Vision works to empower youth to engage their local and national government
officials. Resources and publications for youth, including free downloads, are available at
www.worldvision.org. It is important to educate children about global issues and encourage
them to take meaningful action. You may want to begin with one of the following options:
• Start a children’s club at school that is committed to advocating for an issue that impacts
children globally. Children may want to create their own campaign to raise awareness
about child labor or provide more children with bed nets to protect them from malaria.
35
| Advocacy and Children
• Create a public rally or event to highlight the plight of children in crisis. Don’t forget
to inform the media and consider collecting petition signatures to present to key
legislators. Invite the child or youth leaders of your event to meet their senator or
member of congress. This may have a lasting impact on their commitment to advocacy.
• Establish an award for children’s writing, art, drama, or other talent that tells the story of
children living in conditions of extreme poverty and injustice. If needed, help participants
locate appropriate resources.

Advocacy and Athletes
Incorporating advocacy into your
athletic training is another effective
way to raise awareness. For example,
Kirsten, a young professional living in
New York City, was an avid runner
who had competed in several triathlons
and bike races for various causes.
She joined World Vision’s New York
office and led a running program to
fundraise for children in Africa.
© 2007 James Addis/World Vision
“In 2006 we had 100 people,” she
says. “In 2007 we had over 500. Like
me, many of these people wanted to
About 500 Team World Vision runners braved
the hottest conditions on record to participate in
the 30th anniversary of the Chicago marathon.
take their athletic goals to the next level but needed an additional cause to make
it worth the training, pain, and dedication necessary for an enjoyable race.”
You too can use your athletic goals to raise awareness. Team World Vision exists to
unite, empower, and encourage individuals and groups as they participate in the athletic
© 2008 Makopano Letsatsi/World Vision
event of their choice while raising awareness and funds for children in crisis. Through
36
Advocacy and Athletes |
Team World Vision, anyone can turn their personal fitness goals or athletic involvement
into a global effort, bringing practical care and support—physically, emotionally, and
spiritually—to children and families around the world.
For more information on Team World Vision, please visit www.worldvision.org/team.
Making Change a Reality
This handbook and our Web site provide you with the information and advocacy
tools you need. Now the question is, how will you respond? There are plenty
of excuses to do nothing. It takes time. It can take financial resources. But once
you take the first step, you will find advocacy to be an exciting and fulfilling
experience.
Ultimately, as an advocate you choose to serve those in impoverished communities.
37
| Making Change a Reality
Their priorities become, in a real way, your own. This is an invitation to experience
transformation in your own life and in the lives of those you bring with you.
Thank you for responding to the invitation. There is no doubt that as you speak
out and lead your own community, you will help bring life in all its fullness to
many others.
— The World Vision Advocacy Team

Notes
38
Notes |

34834 Weyerhaeuser Way S.
P.O. Box 9716
Federal Way, WA 98063-9716
worldvision.org | seekjustice.org
World Vision is a Christian humanitarian organization
dedicated to working with children, families, and their
communities worldwide to reach their full potential by
tackling the causes of poverty and injustice.
AI07185_0808 © 2008 World Vision, Inc.
Scripture taken from the HOLY BIBLE, NEW INTER-
NATIONAL VERSION®. NIV®. Copyright © 1973,
1978, 1984 by International Bible Society. Used by
permission of Zondervan. All rights reserved.