What is Digital Asset Management all about? - EPiServer World

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ROI • It <strong>is</strong> important to have a goal and a strategy – Th<strong>is</strong> will give you the key figures to measure against • Improved efficiency • New possibilities • Competitiveness • Rights – Violations can get expensive • Consider organizing the assets an investment www.meridium.se
Getting started • Start with what you need now. Consider legacy later. • You will need a champion • Have a clear strategy and a goal. Create a business case • Measure the result • Have some early wins www.meridium.se
Page 1 and 2: What is Digital Asset Management al
Page 3 and 4: What is DAM and MAM • Digital Ass
Page 5 and 6: Assets • Files without metadata a
Page 7 and 8: The DAM process supports • Findin
Page 9 and 10: Implicit metadata • It’s an inh
Page 11 and 12: Derived metadata • The metadata i
Page 13 and 14: Why use DAM www.meridium.se
Page 15 and 16: • People are always recreating co
Page 17 and 18: Processes and systems • The produ
Page 19 and 20: Digital Rights Management • Confu
Page 21 and 22: Marketing • The marketing message
Page 23: New opportunities • Generates new
Page 27 and 28: Trends in DAM • Integration with
Page 29 and 30: Trends in DAM • Metadata that sti
Page 31 and 32: Thanks for listening www.meridium.s

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