What is Digital Asset Management all about? - EPiServer World

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Explicit metadata • Information based on the content or the context of the file. • Requires some form of assessment or dec<strong>is</strong>ion. • Examples could be subject, ranking, category, description, … • The information can be embeded in the file. E.g. IPTC, Exif, ID3 www.meridium.se
Derived metadata • The metadata <strong>is</strong> extracted from an asset. • Text extracted from a PowerPoint or Word file • Subtitles or key frames extracted from a movie. • Derived metadata often make up an asset in its own right, hence it could possible have metadata of its own. www.meridium.se
Page 1 and 2: What is Digital Asset Management al
Page 3 and 4: What is DAM and MAM • Digital Ass
Page 5 and 6: Assets • Files without metadata a
Page 7 and 8: The DAM process supports • Findin
Page 9: Implicit metadata • It’s an inh
Page 13 and 14: Why use DAM www.meridium.se
Page 15 and 16: • People are always recreating co
Page 17 and 18: Processes and systems • The produ
Page 19 and 20: Digital Rights Management • Confu
Page 21 and 22: Marketing • The marketing message
Page 23 and 24: New opportunities • Generates new
Page 25 and 26: Getting started • Start with what
Page 27 and 28: Trends in DAM • Integration with
Page 29 and 30: Trends in DAM • Metadata that sti
Page 31 and 32: Thanks for listening www.meridium.s

What is Digital Asset Management all about? - EPiServer World

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