Valued Exhibitor, Once again thank you for taking part in ... - Discop

Valued Exhibitor,
Once again thank you for taking part in the annual DISCOP AFRICA 2012 multiplatform, film and television
content market and coproduction forum, to take place from 31 October to 2 November at the SANDTON
CONVENTION CENTER, in Johannesburg, South Africa.
Our DISCOP AFRICA 2012 PREVIEW PROGRAM will be available on Monday 27 August, and will feature
the list of participants already confirmed and the definitive conference program.
As you know our staff is available at all times to assist you in all preparatory tasks leading to your
successful presence at the 3-day event.
You will find below a detailed overview of each of these preparatory tasks, designed to facilitate the
organization of a maximum number of meetings with qualified prospects, as well as the necessary steps to
operate your MYDISCOP online Valet Meeting Services, and important information about your exhibits.
Recent registrations showing that expansion in Africa has become a core operating objective for many of
our exhibiting sellers who will be jockeying for visibility during DISCOP AFRICA 2012, you will also find
information on offers to increase your exposure, and you can also contact Mrs. Ming Fen Lee, our Head of
Sales for DISCOP events, to request additional information on our remaining sponsorship opportunities.
Looking forward to meeting you in person in Johannesburg!
Anna BALKOVA
Production Manager / Africa
BASIC LEAD
TEL + 33 1 42 29 32 24
annabalkova@basiclead.com

1. DATABASE UPDATING
This is the most important step. Contact information and business profiles on each of our registered
delegates and companies will be made available to all participants on Monday 27 August. To properly
ensure that the data available on your company and its representatives attending DISCOP AFRICA 2012
is up to date, please log on to www.discop.com, access the MYDISCOP dialog box, double check current
entries, and:
● UPDATE company information and delegates profiles
● UPDATE content categories and genre for sale at the market
● UPLOAD a JPG picture of all delegates in attendance
● UPLOAD presentation of up to 10 film and programs to be listed in the MYCONTENT online catalog
of film and programs presented at the market
We also recommend posting the logo of your company onto our database and you can choose to send us
yours.
Send logo and contact vladimirgrayvoronskiy@basiclead.com for more info on how to update your details.
2. VALET MEETING SERVICES
We value the efficiency of the Basic Lead organization by the number of qualified meetings held during our
DISCOP events. To that effect, the DISCOP AFRICA 2012 VALET MEETING SERVICES will be available
in advance of the event, from Monday 27 August.
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BEFORE DISCOP AFRICA 2012, these services will include online access to:
Participants search engine
Content search engine
Interactive meeting planning dialog tools
Interactive meeting organizer
DURING DISCOP AFRICA 2012, these services will include:
Access to list of, and contact details for, LAST MINUTE delegates
Assistance of our on site staff in identifying new prospects
Assistance of our on site staff in organizing LAST MINUTE meetings
Assistance of our on site staff in following up on NO SHOWS
We encourage you to share your issues and report any lack of responses when requesting your meetings
via your MYDISCOP dialog box to Vladimir GRAYVORONSKIY / Head of Valet Meetings Services /
vladimirgrayvoronskiy@basiclead.com / TEL + 33 1 42 29 32 24
3. IMPORTANT PRE-DISCOP AFRICA 2012 DATES
1. Monday 27 August Access to MYDISCOP online matchmaking services
2. Friday 14 September Deadline for DISBOOK advertisement bookings
3. Friday 21 September Deadline to receive artwork for DISBOOK advertisements
4. Friday 5 October Deadline for BUSINESS ACCELERATORS bookings
5. Tuesday 30 October Set-Up day
8 AM – 7 PM Floor plan marking and stands construction
3 PM – 7 PM Exhibitors registration / WELCOME AREA
4. MARKET BADGE PICK UP PROCEDURES

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Access to restricted areas will only be permitted to market badge holding delegates.
Market badges will only be handed to delegates representing companies who have paid all of their
exhibiting, advertising, hotel bookings, and air travel and sponsorship dues to Basic Lead.
On site payments will be accepted in CASH or by CREDIT CARD.
Additional company representatives can be registered onsite at a cost of US$650 per delegate (six
hundred and fifty US Dollars.
Stamped invoices and payment receipts will be provided on site.
5. VISA REQUIREMENTS FOR SOUTH AFRICA
Citizens of other countries than South Africa who have permanent residence outside of South Africa are
delivered VISITORS VISAS upon their arrival on temporary basis, for tourism or business purposes, and
for a period of 90 days or less. Depending on your nationality, you may not need a VISITORS VISA to visit
South Africa. You can check the list of foreign countries with VISITORS VISA exemptions and go to http://
www.home-affairs.gov.za/Counties%20Exempy%20from%20SA%20Visaa.html.
A valid acceptable passport, sufficient funds, a return or onward ticket, at least two blank pages in your
passport and yellow fever certificates are required if the journey starts or entails passing through the yellow
fever belt of Africa or South America.
You can then contact annabalkova@basiclead.com and provide her with a copy of your passport to receive
an INVITATION LETTER should you need to apply for a VISITORS VISA.
6. TRAVEL AND HOTEL ARRANGEMENTS
Basic Lead has retained the services of XO AFRICA, a leading travel agent in South Africa, to manage
delegates’ travel needs, from hotel reservations and airport pick-up to flight bookings and personalized
excursions throughout Africa. Basic Lead is affiliated to the SKYTEAM conference incentives program
offering discounted airfares on a wide range of flights from and to Johannesburg http://www.skyteam.com/
en/Supporting-your-business. Please us promotional code # 2297S.
Five distinct hotels, all of them located at a walking distance from the SANDTON CONVENTION CENTER
offering discounted packages for moderate to more expensive sleeping options, have been selected by XO
AFRICA http://www.xoafrica.com/discop for DISCOP AFRICA 2012 participants.
You can contact Cecile CASTOLDI, Hotel / Air Travel Manager / XO AFRICA, discop-jnb@xoafrica.com, for
more information.
7. ARRIVING IN JOHANNESBURG
You will most certainly arrive through the OR TAMBO International Airport, South Africa’s leading airport
serving more than fifty destinations daily with direct connections. There you will be greeted by our staff
stationed at the DISCOP AFRICA 2012 WELCOME desk situated in front of the international and domestic
arrival gates. If needed, they will help you get to your hotel.
The recommended hotels, as well as the SANDTON CONVENTION CENTER, are located in a section of
Johannesburg called Sandton City. By taxi it takes anywhere from 30 minutes to one hour to get to Sandton
City, depending on the traffic. The cost of the ride may then vary from US$25 to US$40.
You can order a shuttle service in advance of your arrival and for more information on shuttle services,
you will then need to contact Cecile CASTOLDI, Hotel / Air Travel Manager / XO AFRICA discopjnb@xoafrica.com.
You can also get to Sandton City by train, operating every day from 5:30 AM to 8 PM
and use the GAUTRAIN system that provides a safe, comfortable and punctual 20-min journey between the
airport and Sandton City at a cost of US$15. http://www.gautrain.co.za/.
8. SHIPPING INSTRUCTIONS

Shipping your marketing materials to the SANDTON CONVENTION CENTER (SCC) should be organized
carefully in advance.
Basic Lead recommends each delegate shipping material for DISCOP AFRICA 2012 to consult and use the
services of EHS – EXPRESS HANDLING SERVICES – our official courier, specialized in shipping goods
to the African continent. In order to avoid issues with the South African Customs, delayed delivery of your
goods to the SCC, and enjoy a safe, reliable delivery service, as well as available onsite assistance, please
follow the established SHIPPING INSTRUCTIONS by EHS which will be made available from 25 August
2012.
In case the delegate decides to ship material to the SCC directly, please be aware of the following basic
recommendations:
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Basic Lead and the SCC are NOT RESPONSIBLE for customs clearance processes and fees
related to shipping marketing materials to DISCOP AFRICA 2012
Make sure the courier company YOU CHOOSE will deliver your goods in time and at the agreed
costs
Make sure to properly fill out all necessary documents needed to deliver your shipment to the SCC
The delivery of your shipment MUST BE SCHEDULED BETWEEN 23 and 26 October.
All of your shipping boxes must be marked clearly as follow and delivery scheduled between the period of
23rd and 26th of October 2012 to the SCC:
SANDTON CONVENTION CENTER / DISCOP AFRICA 2012
ATT: Mrs. Bridget LEITE VELHO TEL + 27 11 779 0000
IN CARE OF: your company name + your booth/viewing box/Meeting Table number + your name + your
cell phone number
Maude Street Sandton 2196
SANDTON 2146 / Johannesburg / SOUTH AFRICA
9. UPGRADE YOUR FULLY EQUIPPED BASIC STAND (S)
You can rent EXTRA EQUIPMENT to embellish your current exhibit. Please note that with the expert help
of OASYS, DISCOP AFRICA’s exclusive exhibits designer and builder, we have devised a cost-effective
UPGRADE PACKAGE that will allow our exhibitors to go:
FROM
TO
AFTER
Extra equipment rental costs are detailed in an electronic document attached to your cover letter and
quotations for stand upgrade offers are detailed in this electronic document:
http://www.discop.com/uploaded/file/TVLA/RF/DA_Upgraded_Booth_Deco_Possibilities.pdf
Contact Mr. Baz SHAW, Head of Construction, Bazs@oasys.co.za / TEL +27 83 469-9005 for additional
information.

10. INCREASE YOUR VISIBILITY
Exhibiting sellers who will be jockeying for visibility and to stand out from your competition we can provide
you with cost-effective options to gain ADDITIONAL EXPOSURE during the before, during and after
DISCOP AFRICA 2012.
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ADVERTISE IN THE PRINT AND ELECTRONIC EDITIONS OF THE SHOW GUIDE
Full page, double spread and digital advertising options are available in the 2012 print and digital edition of
the DISBOOK / AFRICA review serving as DISCOP AFRICA 2012 official and exclusive show guide to be:
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Electronically mailed to all registered participants 2 weeks BEFORE the event.
Placed in the show bag as a print version and handed to all 1,000+ expected DISCOP
AFRICA 2012 participants upon their registration.
Electronically mailed on 5 November to qualified contacts across Africa who have NOT
attended DISCOP AFRICA 2012.
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INVEST IN HIGH IMPACT BUSINESS ACCELERATORS
1. INSERTS to be placed in all show bags handed to delegates upon their registration
2. JUMBO SIZED POSTERS to be placed in a limited number of strategic locations
3. SUPER VIDEO WALLS to be placed in a limited number of strategic locations
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VALET SCREENINGS SERVICES
An 80M2 screening room, equipped to welcome up to 30 guests, will be made available for half-day
bookings over the 3-day event. VALET SCREENING sessions will be offered at the following cost, on a first
come, first served basis.
1. WEDNESDAY 31 October US$5,000 per half day session
2. THURSDAY 1 November US$3,000 per half day session
3. FRIDAY 2 November US$2,000 per half day session
A cocktail party can also be organized following each screening session for an additional US$1,000.
Contact Mrs. Ming Fen Lee, Head of Sales for DISCOP events,mingfenlee@basiclead.com, for additional
information on these offers.
11. EXHIBITS DESCRIPTION
An updated floor plan will be available from Monday 27 August on www.discop.com. Following your specific
exhibit booking, your company will be provided with the following:
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9M2 FURNISHED STAND / BASIC PACKAGE
3x3 m Schell Scheme / 3 white back wall and 6 white sidewall
Company signage
1 x 32” TV set + 1 DVD Player + Headset
1 table + 3 chairs
1 Brochure rack
1 Plug Point / 500 Watt/
2 spot lights 150 Watt
1 Distribution Board
Carpet + cleaning

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9M2 RAW SPACE / BASIC PACKAGE
3x3 m Schell Scheme / 3 white back wall and 6 white sidewall
Company signage
1 Plug Point / 500 Watt/
2 spot lights 150 Watt
1 Distribution Board
Carpet + cleaning
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6M2 VIEWING BOX
● 1 white PVC panel Board / 2.5m H x 0.98m W/
● Company signage
● 1 x 32” TV set + 1 DVD Player + Headset
● 1 table + 4 chairs
● 1 Brochure rack
● 1 Plug Point / 500 Watt /
● 1 Distribution Board
● Carpet + cleaning
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HOSPITALITY SUITE
80M2 of customizable enclosed space
Company signage
1 x 32” TV set + 1 DVD Player + Headset
1 table + 4 chairs
1 Brochure rack
3 Plug Points
Lightening
Carpet + cleaning
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MEETING TABLE
Company Name / Numbered Table
1 high chrome silver table
2 high solar bar stools
Power and plug point is not provided
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BASIC MEETING POD / NATIONAL PAVILION
Company Name / Numbered pod
1 high chrome silver table
2 high solar bar stools
Power and plug point is not provided
PREMIUM MEETING POD / NATIONAL PAVILION
1 high chrome silver table
2 high solar bar stools
1 x 32” TV set + 1 DVD Player + Headset
1 x Brochure rack
12. SECURITY

Security service will be present from 30 October to 2 November during the opening hours of DISCOP
AFRICA 2012.
Please, acknowledge that the layout of the exhibit and conference areas and the large numbers of people
present in the various halls make it impossible for adequate security to be provided to protect each
exhibitor’s merchandise and other property.
Accordingly, exhibitors assume all risk of loss for their merchandise, fixtures, displays and any other
property of the exhibitor located in the exhibition area, storage or any other area where access has been
provided to the exhibitors by the organizer, Basic Lead, where such loss results from theft, vandalism and/
or any other damage caused by any agent, employee of the venue or any other person either authorized or
not authorized to be present at the exhibition hall.
It is recommended that all exhibitors consult their individual insurance representatives to obtain appropriate
insurance coverage.
13. RULES OF THE EXHIBITION
RULE #1 BOOTH DESIGN / CONSTRUCTION
All exhibitors using contractors or external suppliers other than OASYS Innovations Ltd, as referenced by
the Basic Lead, must contact Basic Lead before the 1st of October 2012, at the latest, and provide Basic
Lead with required Certificates / Electrical, Structural, and Certificate of fitness.
Before any work is begun onsite by suppliers other than OASYS, Basic Lead and the Exhibiting Seller must
evaluate any risk that might be caused by the building of a stand or stage works and Exhibitor must submit
the layout drawing to Basic Lead for an approval by Disaster Management of the Sandton Convention
Center.
RULE #2
CATERING
The venue is the exclusive supplier of food and beverage to all exhibitors. No beverages may be brought
into the venue without the express approval from the venue in writing. Exhibitors wishing to provide giveaway
samples of products are required to forward all relevant information, at least 7 (seven) days prior to
the event, for approval by the venue management, Basic Lead. However, these must be limited to 56ml
of beverage and may only be distributed within the exhibition hall. The venue is a fully licensed venue and
alcohol may not be brought onto the premises. A special permit is required for promotional and sponsorship
alcohol and a corkage fee apply. The venue, Sandton Convention Center, provides a service whereby
exhibitors may order food platters and beverages for their stands.
RULE #3
DELIVERY & STORAGE
Exhibitors not using OASYS and EHS must advise about the details of the delivery/pick up, weight, pieces,
etc. before October 1st, 2012 and inform Mrs. Anna BALKOVA, Production Manager / Africa, at Basic
Lead. Possible time and date of delivery can be confirmed by Basic Lead only. These exhibitors must
arrange the delivery of their own merchandise, preview the necessary manpower for the delivery to the
stands, and respect the build-up and breakdown times established by the event organizer. Over-runs will
incur penalty charges from Basic Lead – and will be payable by the violating exhibitor. Basic Lead does
not hire trolleys or other machinery in order to carry and deliver your material and rolling stock. We strongly
recommend you to bring your own. Access to the loading bay of the SANDTON CONVENTION CENTER
(SCC) is by the Alice Lane.
You will find a map at the end of this document.
Parking at the loading bay is only for loading and unloading. Vehicle dimensions should not extend 3,30m
in height and 8m in length. The goods lift dimensions are: 2600 height x 2600 width, and lift depth 5700

max. Lifting capacity is 3800kg. No storage room is available for boxes of materials during the Market. We
recommend exhibitors keep that in mind and plan to remove boxes before the market opens or store them
at their exhibiting space.
RULE #4
DAMAGE
Exhibitors are responsible for the cost of making good and/or replacing damage to the premises, whether
caused by themselves, their agents, contractors, sub-contractors or by any person employed or engaged
on their behalf. Any exhibitor found damaging walls, carpets and/or any structure on the venue property,
the SCC, or on items belonging to OASYS will be charged with the replacement value of such items.
Essential notes in order to avoid damages:
● Posters and signage may be attached to the booth unit only;
● Recommended adhesive is Velcro and is not provided by Basic Lead;
● You may not use an “S” hook over the top of the shell scheme unit if your item is too
heavy. (Please confirm with OASYS that your walls can hold the weight)
● All materials used must be flame retardant,
● Signs may not be higher than the wall height and may not be outside booths or extend into the
aisles;
● Reasonable precautions must be taken when constructing or working on a stand to ensure that no
damage is caused to the floor.
● Crates, exhibit panels and pallets must at all times be kept away from walls and/or pillars
● No attachment, fitting or detachment is to be made to the internal/external walls, floors, ceiling or
pillars of the venue, the SCC, nor may any items be suspended from the overhead structure without
the prior knowledge and written consent from Basic Lead and the venue.
● Nails, screws or other devices may not be driven into any part of the building.
● No painting (by brush, roller or spray) is permitted anywhere within the hall and exhibitions. Due to
fire regulations, the storage of paint on-site is prohibited.
RULE #5 SAFETY & SECURITY REQUIREMENTS
The following safety requirements and guidelines have been adapted by the venue, the Sandton
Convention Centre, in order to inform and regulate all events on what “best practices” should be used to
ensure event/exhibition safety. They have been developed to minimize possible liability, injury, accident or
loss of life. The following requirements and guidelines, which take into account items of general health and
safety, must be followed when involved in an event or exhibition at the Sandton Convention Centre.
Typical essential considerations include:
● All aisles of the exhibiting hall must be kept clear with unrestricted access at all times, including
during build-ups and breakdowns.
● All emergency exits must have clear and unrestricted access at all times, including during build-ups
and breakdowns.
● Access to all fire equipment must be clear and unrestricted at all times, including during build-ups
and breakdowns.
● Emergency signage must be completely visible at all times.
RULE #6
PUBLIC LIABILITY INSURANCE
Basic Lead carries public liability for each delegate while in the building of the Sandton Convention Center
dated from 30 October to 2 November 2012, but is not responsible for the insurance of exhibits or display
materials on stands.

Exhibitors are strongly advised to pack and remove from the exhibition hall all portable, appealing and
valuable items at the end of each day when the exhibition closest, as this is the time that there is the
greatest risk of loss and theft. Items such as cell phones, laptops must not be left unattended at any time.
Exhibitors shall be responsible for making good any loss or damage to any items that they have rented or
hired from exclusive outsourced contractors.
Contact Mrs. Anna BALKOVA, Production Manager / Africa, annabalkova@basiclead.com / TEL + 33 1 42
29 32 24 for additional information.
14. ACCESS MAP TO THE SANDTON CONVENTION CENTER

15. IMPORTANT CONTACTS
Patrick JUCAUD-ZUCHOWICKI / General Manager / patrickzuchowicki@basiclead.com
Aurele RIVET / Conference Manager / Protocol Relations / aurelerivet@basiclead.com
Ming Fen LEE / Head of Sales / DISCOP / mingfenlee@basiclead.com
Anna BALKOVA / Production Manager / Africa / annabalkova@basiclead.com
Vladimir GRAYVORONSKIY / Head of Valet Meeting Services / vladimirgrayvoronskiy@basiclead.com
Francoise LAZARD / Print / Online Production Manager / francoiselazard@basiclead.com
Rustam KASYMOV / Non-Exhibiting Delegate Registration Manager / rustamkasymov@basiclead.com
Fernanda TRUPIANO/ Invoicing / Money Collection Manager / fernandatrupiano@basiclead.com
● BASIC LEAD TEL #
LOS ANGELES + 1 (323) 782 13 00 / PARIS + 33 1 42 29 32 24
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OUTSIDE CONTRACTORS
Tony COKER
Shipping and Freight / DISCOP AFRICA 2012 / tony.coker@ehs.fr / TEL + 33 1 70 03 84 07
Cecile CASTOLDI
Hotel / Air Travel Manager / DISCOP AFRICA 2012 / discop-jnb@xoafrica.com / TEL + 27 21 486 27 00
Baz SHAW
Head of Construction / DISCOP AFRICA 2012 / bazs@oasys.co.za / TEL + 27 83 469 9005