BUILDING AFRICA'S DIGITAL ECONOMY

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TUESDAY 12 NOVEMBER 2013 CONFERENCE DAY ONE COST EFFICIENT NETWORKS ENSURING PROFITABILITY IN AFRICA’S <strong>DIGITAL</strong> MARKET 08.50 Welcome by Informa Telecoms & Media Chaired by Nick Jotischky, Principal Analyst, Informa Telecoms & Media 09.00 KEYNOTE PANEL: Where will revenues come from next? • As voice revenues are declining, how can data services be monetised to increase ARPU? • Can revenues from new services surpass the costs of deploying and upgrading networks? • Competition and partnerships between industry stakeholders: are we nearer a better understanding on how to share revenues and investment between telcos, OTT players and content providers? • Which services, segments and business models will create more revenues for the industry in the years to come? Moderator: Panellists: Arthur Goldstuck MD, World Wide Worx and Editor-in-chief Gadget Jason Bigler Director, Product Management Google, USA Zunaid Bulbulia Chief Executive Officer MTN SA Jose Dos Santos Chief Commercial Officer Cell C Romeo Kumalo hief Operating Officer: International Business Vodacom Group Marc Rennard EVP, Africa, Middle East & Asia Orange Matthew Willsher CCO Etisalat Nigeria 09.40 Business transformation to promote data access in Africa Fredrik Jejdling Head Region Sub-Saharan Africa Ericsson 10.00 New Opportunities: How will MVNOs change Africa’s telecoms landscape? Mats Carrgard Chief Commercial Officer Virgin Mobile South Africa Bjorn Flormann Chief Executive: Wholesale Business Cell C 10.30 Profitable strategies for the Internet of everything Howard Charney Senior Vice President, Office of the President Cisco 10.50 REFRESHMENTS & EXHIBITION VISIT BREAK TO TRACKS Chaired by Sadiq Malik, Principal Consultant ( Telco Strategy ), SEMEA Region, Broadband Gurus 12.10 The role of satellite in cost-efficiency strategies • What is the impact of new satellite technologies on network cost-efficiency in Africa? • In which cases is satellite the most cost-effective solution for operators? • Determining the role of satellite in an operator’s network strategy Grant Marais, RVP, Africa Sales, Intelsat 12.30 Using innovation and new technologies to deliver more cost-efficient networks • Being more creative in developing infrastructure that reduces the total cost of ownership • Developing networks to provide the best balance between CAPEX and OPEX • Taking advantage of emerging technologies to design lower cost networks that can easily be upgraded Jabulani Dhliwayo, Market Development Manager EMEA, Corning Optical Fibre 12.50 Building Networks to improve capacity costeffectively in Africa O3B Networks 13.10 Lunch 14.10 PANEL: What can be done to reduce CapEx and OpEx in a data-hungry environment? • Managing the trend of increasing data usage with flat revenue • Reducing costs on all parts of the network, from international bandwidth to the end-user • Planning for cost efficency measures in the short, medium and long term Panellists: James Byaruhanga, COO, Roke Telkom, Uganda Declan Byrne, President, WiMAX Forum Hashim Hasabelrasoul Hashim, CTO, Canar Telecommunications, Sudan Banding Sillah, CFO, Gamtel, Gambia Mutaz Elbadawi, CTIO, Expresso Telecom, Senegal 14.40 Improving connectivity & providing cost effective access • Update on submarine cable access in Africa & future developments • How cable connectivity cost-effectively support innovative broadband services Yves Ruggeri, Chairman Management Committee, ACE Consortium 15.00 How Future Satellite Communications will improve cost-efficiency in Africa - Gazing into the Crystal Ball • Examining new satellite technologies and their impact on African markets • How will evolving satellite services evolve will this affect access to reliable and affordable communications? • How will operators be able to use satellite technologies as part of their cost management strategies Rodney Benn, RVP, Africa Eutelsat 15.20 Challenges in building cost-effective 3G, LTE and broadband networks in China and Africa • Learning lessons from experience in China on cost-effective network deployments • Transferring the experience to Africa • Key cost-effective solutions for 3G, LTE and broadband networks Wei Leping, Independent Non-Executive Director, China Communications Services Corporation Limited and Chairman, Science and Technology Advisory Committee, China Telecommunications Corporation 15.40 Refreshments & Exhibition Visit 16.40 A continent Connected – the Power of Satellite for Africa • Developing a free-to-air broadcast market in Africa • Building a DTH neighbourhood in Africa via satellite • Delivering pan-African coverage and connectivity to local and foreign businesses • Complementing existing technologies for that last mile connectivity • Connecting the 700 million people in Africa and supporting the continent in meeting the ITU’s digital migration of June 2015. Ibrahima Guimba-Saidou, SVP Commercial Africa, SES 17.00 Providing cost efficient coverage to previously unprofitable areas • The challenge of rural coverage • Technology evolution, innovative business models, implementing the solution & sustainability Dion Jerling, CEO, CONNECT AFRICA 17.20 How can power provision be more cost-efficient for telcos in Africa? Wilgon Berthold Tsibo, CTIO, Equateur Telecom Congo 17.40 Building energy management strategies for telcos to reduce costs, increase reliability and improve sustainability Osi Russell, CTIO, Millicom Tanzania (TIGO)* Chaired by Steven Ambrose, CEO, Strategy Worx Market Evolution MASTER CLASS 11.30 Seizing new opportunities: Innovation & re-invention of the mobile industry • How to thrive in a world that is transforming faster than ever • New and expanding opportunities that exist throughout the horizontal computing ecosystem • Examining a wide range of exciting mobile devices from entry to high-end designs. Sven Beckman, GM South and Sub-Saharan Africa (SSSA), Intel Chaired by Miles Keylock, Editor-in-Chief, Rolling Stone Magazine 12.10 Digital Music Market Overview: State of play and forecasts for the digital music ecosystem in Africa • Examining the state of the digital music market in Africa: • The challenges of content licensing and distribution • Where is money being made and who is keeping it • Market forecasts Guillermo Escoffet, Senior Analyst, Informa Telecoms & Media 12.30 PANEL: Building the foundation for a sustainable music industry in Africa: What is needed? • Examining the digital music ecosystem in Africa: who does what? • Who controls the relation with the consumer for music products: broadcasters, telcos, OTT players, labels, other? • What can be done to overcome the challenges of Africa’s music market: technical/network issues, piracy etc. • International and national distribution: how to organise and regulate it? • The role of collecting societies in Africa Panellists: Labels, mobile operators, content aggregators, copyright society Yoel Kennan, Founder and CEO, AfriCori Mathieu Molinero, International Area Manager, Deezer Arun Nagar, CEO & Managing Director, Spice Africa Neil Schwartzman, CEO, Spinlet Group Michael Ugwu, CEO, iRoking Yoel Kennan, Founder and CEO, AfriCori Adia Sowho, Head, Digital Media, Etisalat 13.00 Lunch 14.00 Expanding the operator’s digital music ecosystem: deploying and managing music services for revenue growth • Building a portfolio of music content covering a wide range of genres • Working with local and international partners to deliver the services • What operators must consider when launching music services: content technology platform, discovery , analytics and recommendation tools, storefront management, business and marketing expertise Atul Madan, Vice President – Mobile Lifestyle Solution, Mahindra Comviva 14.20 Lessons learnt from a leading international digital music provider • Spotify history • Spotify international expansion history • Key success factors for scalable internationalization Axel Bringéus, Head of New Markets, Spotify 14.40 Telco viewpoint: Building a central position in Africa’s digital music ecosystem to increase data revenues • Key learnings from digital markets • How to create value for the customers in Africa? • Telco contributions and contraints Laurence Le Ny, Director of Music and Cultural Partnerships, Orange 15.00 Generating revenues and promoting music from streaming: the case of Deezer • Developing the business model: mixing free and subscriptionbased services • Building an attractive catalogue of music • How and why expand into African markets? • Partnering with a mobile operator: what are the pros and cons? Cédric Diedrich, Head of Telecom Business Development, Deezer 15.20 Refreshments & Exhibition Visit 16.10 Music labels in Africa: Finding new ways of nurturing and promoting talent in Africa • How is the role of labels evolving in Africa’s music market? • Adapting a global strategy to local markets: how to adapt to different market conditions? • Discovering & promoting new talent in Africa • New tools & partnerships to develop the opportunities in Africa’s digital music market Francis Keeling, Global Head of Digital Business, Universal Music* 16.30 Promoting music in Africa’s digital market • How To Increase Exposure of Your Catalogue on Digital Music Services • Why use African created Music services vs others? • Finding new ways for artists to connect to fans in the digital ecosystem Ikenna Orizu, CEO, Truspot 17.10 PANEL: Monetising music and sharing revenues in Africa’s digital music market • How much (if at all) are African customers prepared to pay for music? • What music products are most likely to generate revenues: streaming, downloads, ringback tones • How can revenues be shared equitably among the various stakeholders? • Payment methods: what will work & is scalable? • Examining other revenue streams: live events, merchandising etc. Marc Herson, Director, 2go Vincent Lagoeyte, Founding Member, Africa Culture Technologies (ACT) Ike Orizu, Founder & Chief Executive Officer, TruSpot 12.00 Telecoms Market Overview and Forecasts • Examining the state of the telecoms market in Africa: penetration, revenues, services • Key market trends affecting operators’ strategies • Growth forecasts and previsions for the coming years Analyst, Informa Telecoms & Media 12.30 Lunch Customer Experience Management 14.00 Successful strategies for an optimized Customer experience management • Utilize your assets to power data analytics for effective business decisions that satisfy your customers • Enrich the customer experience with contextualized and personalized messages • Provide security that is convenient and dependable • Improve your brand image and revenue through innovative loyalty and marketing programs Malin Ridelius, Director of Product Management, Giesecke & Devrient JOIN US WWW.LINKEDIN.COM www.comworldseries.com/africa
“AN OUT OF THIS WORLD EXPERIENCE, WHERE ALL TECHNOLOGY MEETS UNDER ONE ROOF” Nokukhanya Mbali Mdhlalose, Data Analyst, MTN EXECUTIVE BRIEFING Chaired by Nnamdi Oranye, Head of Business Development, Indian Atlantic Telecoms 12:10 PANEL: Banking on the Move - Assessing the mobile money market • The current Mobile Money scene – how Africa is leading the world in innovative services • Analysis of the drivers and opportunities to be seized across the African Mobile Money market • How are down the road have we come towards full financial inclusion in Africa? • Identifying the remaining barriers across the different regions of the continent Nkosinathi Ncube, Mobile Financial Services Director, Telcel, Zimbabwe Moussa Dao, Director of Orange Money, Orange Botswana Sean Paavo Krepp, Country Director – Uganda, Foundation, Grameen Foundation Dominique Collett, Head of Strategic Partnerships, TYME Capital, South Africa Val Amadi, Senior Manager, Network Rollout, Etisalat Nigeria 12:50 Mobile Financial Services & Wallet Wars: Opportunity or Threat? • Economic viability of financial series for the unbanked • Challenges faced by banks and mobile operators • Banks and mobile operator collaborative models Deepak Sachdeva, Sales director – Russia & MEA, MoreMagic Solutions (Oberthur Technologies) 13:10 Networking Lunch 14:10 Solving for Personal Commerce • The unique and/or different payment needs of the African consumer • What drives financial exclusion • Mobile driving demand for financial services by meeting these needs • Interoperability in mobile payments as the key to scale Gavin Krugel, Chief Customer Strategy Officer, Fundamo 14:30 How do mobile money services fit within mobile operators’ strategies? • What role does the operator play in the different regions? • The advantages for operators of developing a mobile money service and what is the business case for doing so? • Fighting off competition and standing out from the crowd • What are the challenges mobile operators face in offering mobile money services? Nkosinathi Ncube, Mobile Financial Services Director, Telecel, Zimbabwe Moussa Dao, Director of Orange Money, Orange Botswana Osondu Nwokoro, Director of Regulatory Affairs and Special Projects, Airtel Nigeria Mazen Mroue, CEO, MTN Uganda 15:10 Innovation in mobile money formats – something for everyone • What are the latest innovations in this young and dynamic market? • What makes a unique mobile money product? • How wallets are gaining traction globally • Creating a wallet for the social networks • Difference between the banked & the unbanked Eric Edelstein, CEO, ZunguZ, South Africa 15:30 How do traditional financial institutions fit in the digital age? • How internet and mobile banking are influencing the role of banks • How do these new technologies link into agent banking? • Do financial institutions need to be wary of the new mobile money players? • Can a financial institution survive without offering towards mobile services? Lowell Campbell, Head of Agent Banking, Standard Bank Africa 15:50 Afternoon Coffee Break & Exhibition Visit 16:50 Southern Africa’s spin on mobile money – an in-depth case study • The needs of the market – why set up a mobile money platform in the region? • Financial institutions lead the way in the market here – why? • The difficulties and how the challenges are being overcome • How the platform stands today • The future of mobile money deployment across the region Brian Richardson, CEO, WIZZIT, South Africa 17:10 Regulating the mobile money market: remaining challenges and what is needed to overcome them? • Are network interoperability challenges a question of infrastructure or regulation? • What role do national regulators play in the development of mobile money services across the continent? • What are the standard SLAs and are they sufficient to guarantee quality customer services? Itumeleng Letsolo, Analyst – National Payment Systems, Central Bank of Lesotho 17:30 End Of Day 1 14.30 Informa Telecoms Academy Mini-Training: Customer Experience Management in Telecoms An overview of key concepts and strategies for telecoms operators to develop a successful CEM strategy. Alan Mayne, Training Manager, Informa Telecoms Academy 15.30 Break 16.00 Tools to understand your customers better and deliver an enhanced experience • Examining the available tools to deliver a successful CEM strategy? • How to monitor customer behaviour and preferences to improve their experience? • Targeting specific segments for a more effective CEM strategy 16.30 Managing customer services and call centres to communicate with customer effectively • Examining the role of customer services in the customer experience • How to use call centres effectively to improve relations with customers 17.00 End of Masterclass Led by Dave McNally, Trainer, Informa Telecoms Academy 12.00 The Case For LTE An examination of LTE as the next generation access technology, including the market conditions that are driving network evolution to LTE. This session sets out the capabilities, limitations and basic operation of LTE, as well as its role in today’s ubiquitous broadband access. 12:40 Practical Best Practices for the Implementation of LTE • LTE networks: designed for data • Ramifications of co siting, spectrum efficiency and capacity maximization • Gaining the best ROI • A practical look at building the RF Path in a network Representative, Commscope 13:00 Networking Lunch 14:00 LTE Access Network Explores the LTE radio access network and related radio planning issues in some detail - with the aim of building a working understanding of the critical issues that affect both commercial and deployment decisions – looks also at LTE Advanced. 15:40 The Evolved Packet (EPC) Discusses the role and implementation of the EPC, including the way legacy systems (3GPP and non-3GPP) will interface. The role of Policy Control and Charging (PCC) and QoS in controlling and monetising services within the network is explored as part of the wider evolved core network. 16:10 Refreshments & Exhibition Visit 16:40 IFC presentation 17:00 Effective Deployment of LTE – Network and Services Evaluates LTE as an effective technology, service (including voice) and business enabler, highlighting the various deployment options and LTE’s place in the overall technology mix. Best practice concepts are discussed, including the impact of LTE on costs, capabilities, efficiency and the overall customer proposition. 17:40 Close of day 1 Chaired by Tom Jackson, Managing Editor, Human IPO 12.10 Why is funding so difficult to access? Filling the seed funding and VC gap • What is the state of investment in Africa? • What is causing the funding gap: lack of cash, of investors, or good businesses to invest in? • How should entrepreneurs approach funding in Africa? John Causey, Clifftop Colony Capital Partners 12.30 PANEL: What should be done to facilitate investment in digital start-ups in Africa? • What are the barriers to investment in Africa? • The role of government bodies in encouraging start-ups • Learning from Silicon Valley investors: can the model be replicated in Africa? Jesse Green, Entrepreneur, Founder of Perk, Managing Director, UbuntuDeal.co.za Budzanani Tacheba, Director Cluster Development, Botswana Innovation Hub Manuel Koser, Founding Partner, Silvertree Capital Richard Walton, Mobile Monday 13.00 Lunch 14.00 The role of Africa’s innovation hubs: what are their characteristics and how do they promote ICT innovation? • Examining the different models of iHubs in Africa: similarities and differences • How to make the iHubs’ impact on innovation sustainable? • How to build strong partnerships between the iHubs and local stakeholders: governments, communities, businesses etc. • Lessons learnt from existing hubs and recommendations for the future success of the iHub model Hilda Moraa, Senior Researcher, iHub, Kenya 14.20 Sharing ideas : what works and what doesn’t for hubs in different regions of Africa? • What has been the experience of various hubs in Africa? • How has the hub model been adapted to different cultures and market conditions? • What are the next steps to grow the hubs’ role in their markets? Al Banda, Community Manager, ActivSpaces, Cameroon Karim Sy, Chief Catalyst, Jokko Labs, Senegal Barbara Birungi, E. director, Colab, Uganda Lukonga Lindunda, Co-Founder and Director, BongoHive, Zambia 15.00 Examining the accelerator model: are accelerator programmes right for African start-ups? Marc Elias, Founder & CEO, Seed Engine. South Africa 15.20 Refreshments & Exhibition Visit 16.20 Moving from idea to business: a step-by-step guide to ICT entrepreneurs • The good old Lean Startup • Asking the right people • Finding a tech or business partner • Stage Four: Revenue Jesse Green, Entrepreneur, Founder of Perk, Managing Director, UbuntuDeal.co.za 16.40 Been there, done that: lessons learnt from an African entrepreneur A personal account on starting a new business in ICT through a personal journey from the streets of the Cape Flats: empowerment through technology. Craig Ross, Innovations Manager, Reconstructed Living Lab - RLabs 17.00 What makes a successful entrepreneur? Key behaviours and strategies to make your business take off • Examining the key attributes of successful entrepreneurs • Strategies to help a business take off • Using lateral thinking in business Brad Shorkend, Founder, URBAN EVEREST Lateral Thinking & Agitator & Thought Provoker (Partner), SEED ENGINE Start-up Accelerator 17.30 Closing remarks 12:00 Introduction by Session Chair Raymond Buckle, Chairman, Mobile Marketing Association South Africa Embracing the Opportunity Of Mobile Marketing In Africa 12:05 Building Brand Relationships Through Mobile Engagement B Bonin Bough, Vice President Global Media and Consumer Engagement, Mondelez International 12.25 How can mobile marketing maximize your loyalty programs and optimize usage of your VAS? Jeremy Osborne, Marketing Manager for Africa, Telecommunication, Gemalto 12:45 Developing a Global Brand Through Mobile Engagement Innovation Mariano Bosaz, Group Interactive Marketing Manager Eurasia Africa, The Coca-Cola Company 13:05 Networking Lunch and Breakout Sessions 14:05 Building PriceCheck to a Successful International App Andre De Wet, General Manager, PriceCheck 14:25 Developing a successful Geo-Location App Etienne Louw, Managing Director, MapIT 15:15 Networking Break and Developer Outbreak Sessions 16:15 An Agencies Perspective on the Future of Mobile Marketing in Africa Russell Stromin, CEO, Strike Media 16:35 Nandos Interactive Case Study Guy Carter, Marketing Manager, Nandos International 16:55 Lessons from the developer trenches: How to scale your mobile app Ashley Peter, co-founder, 2go 17:20 End of Mobile Marketing Focus Day MultiplatformFocus Day 11:45 Informa Introduction and Speed Networking Laurence Coldicott, Research Manager, Informa Telecoms and Media 12:00 Chairman’s Opening Remarks Russell Southwood, Principle Analyst, Balancing Act 12:10 KEYNOTE ADDRESS: Driving the Multiplatform Connected Media Experience Through Social Engagement Alex Okosi, EVP and MD, Viacom International Media Networks, Nigeria 12:30 Driving Multiplatform Content Across Many Channels Eugene Nyagahene, CEO, Tele10, Ehiopia 12:50 KEYNOTE ADDRESS: Evolving iRoko in a Multiplatform Eco-System Jason Njoko, CEO, iROKOtv, Nigeria 13:10 Networking Lunch & Exhibition Visit Streaming as the Next Broadcast Frontier In Africa 14:10 Driving content through mobile Sylvain Beletre, Principle Analyst, Balancing Act, France 14:30 Consuming Non Linear Content On your Mobile Device Maria Lora - Mungai, CEO and Co Founder, BuniTV, Kenya 14:50 Case Study: e.tv Positioning itself as a Broadcaster For All Devices Maxwell Nonge, Group Executive: New Business and Platforms, e.tv, South Africa 15:10 PANEL: How are broadcasters adapting to multiplatform engagement strategies? Johan Nel, CEO, Umuntu Media, South Africa Soren Schafft, EVP Business Development, Total Media Networks Chike Maduegbuna, Founder, Afrinolly Steve Christian, VP Marketing, Verimatrix 15:40 Refreshments & Exhibition Visit Multiplatform Content Showcase 16:40 Making TV Apps Pay for TV; Rolling Stone Africa Case Study Andrew McHenry, Council Member, Mobile Monday, South Africa 17:00 Localising Global Content Through a TV App Charles Igwe, CEO, Nollywood Global, Nigeria 17:20 The Mobile Frontier; Understanding the intersection between Web and Mobile Distribution for African Content. Simbarashe Mabasha, Director, Afrikan Dust Media Group 17:20 Building Apps that Can Drive Revenue for the Key Stakeholders Bill Scott, Chief Commercial Officer, EaselTV Simon Miller, Chief of Product and Content Development, Zeebox* Bruno Pereira, Director and Co Founder, TV App Agency 17:50 Close Of MultiPlatform Focus Day and Viacom’s Comedy Central Content Showcase Led by Alison Reid, Director Digital Content, Comedy Central Africa 17:30 Close of day 1 *Speaker details to be announced – check www.comworldseries/africa for updates www.comworldseries.com/africa FOLLOW US WWW.TWITTER.COM/ALLABOUTCOM
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BUILDING AFRICA'S DIGITAL ECONOMY

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