Kubota Essence - Luyckx

NO.
96
2012

P. 3-6
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P. 7-13
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P. 17-19
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P. 39
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CONTENTS
TIMES INTERVIEW
Mr. Tadahisa Omote, President
Kubota Engine America Corporation (KEA)
KUBOTA ESSENCE
KUBOTA RICE TRANSPLANTERS
Models SPW-48C, NSPU-68C, and NSD8
DEALER IN THE SPOTLIGHT
Germany: Mr. Werner Nietfeld and Ms. Waltraud Tramann
CUSTOMER TESTIMONIALS
India:Kubota Compact Tractor B2420
SPECIAL REPORT
Kubota Aids Reconstruction in Disaster Stricken Northeastern Japan
POWERED BY KUBOTA
The USA: Kubota Generated Power in a Miami Food Truck
Russia: VP Forklifts
ADS OF THE TIMES
The USA: KTC Marketing Activities
PARTS & SERVICE
The 6th and 7th Service Manager Meetings
TOPICS
Vietnam: The First Kubota Mekong Delta Cup Competition
KUBOTA GLOBAL UPDATES
Updates from Global Members of the Kubota Family
READERS’ FORUM
Submissions to “READERS’ FORUM” Welcome!
Questionnaire
ML
: Articles marked ML are available in Chinese, French, German, Indonesian, Italian,
Japanese, Korean, Spanish, Tamir, Thai and Vietnamese.

TiMES
Mr. Tadahisa Omote
President,
Kubota Engine America
Corporation (KEA)
“KEA seeks to build trust among
customers and provide them with ease
of mind by continuously supplying
durable and efficient engines that clear
the latest emissions regulations.”
– 3 –

Until 2001, Kubota dispatched Mr. Omote to two Kubota affiliated firms in
the USA – Kubota Tractor Corporation (KTC) and Kubota Engine America
Corporation (KEA). Returning to Japan following those postings, he was in
charge of exports within the Engine Division. From 2008, Mr. Omote served as
Managing Director of Kubota (U.K.) Ltd. (KUK) for two years. Then, in
January 2011, he returned to the USA for the third time as president of KEA
entrusted with the task of expanding sales of Kubota engines in that market.
Would you please describe KEA’s involvement in the USA marketplace and
the general characteristics of the engine market there?
The main focus of KEA’s business in recent years has been to supply OEM customers with durable,
efficient, and environmentally-friendly engines that are, for all practical purposes, the heart of their products.
Faced with fact that the Tier 4 Emission Regulations for engines of 75 HP and above come into effect in 2012
while the Tier 4 Emission Regulations for engines of less than 75 HP are scheduled to become effective in 2013,
all engine manufacturers face fierce competition in order to survive. In fact, success requires developing
innovative technology able to meet these tough regulations while at the same time maintaining
cost effectiveness.
Moreover, engine manufacturers are facing another equally tough challenge. It is to provide enhanced
services together with higher added value for customers in spite of the currently unstable business environment
that is hampered by recent global-scale currency fluctuations.
In an effort to minimize exchange rate risks, numerous OEM customers around the world are relocating
their production bases. In consideration of the fact that Kubota engines are predominantly “Made in Japan” at
present, we are now undertaking ever more positive efforts to provide OEM customers with stable services by
making utmost use of our global sales network.
KEA Head Office.
– 4 –

How about KEA’s marketing performance?
The outstanding performance of the V3-Series and the 07-Series of Kubota diesel engines has been highly
evaluated since their launch with the result that they continue to have sound results both in the number of
customers and in sales volume.
Previously, KEA was not a supplier of engines to major forklift manufacturers. With the development of the
SI engine, however, we are now gradually becoming a presence in that segment of the market. In January 2011,
for example, we received the very first order for our diesel engines from NACCO Materials Handling
Group Inc., USA.
To keep up with emerging customer needs, we will further promote engine sales – including the SI models –
in the marketplace.
What can you tell our readers about KEA’s growth in the market place and future plans?
In 2011, sales increased by 36% as compared with 2010. Based on past performance and current market
conditions, it is our goal to further increase sales by 16% to 18% in 2012.
KEA will, of course, continue to provide OEM customers with Kubota engines as a durable and reliable
source of power for their products – innovative, cutting-edge engines featuring optimum performance and
exceptional serviceability in full compliance with emissions regulations. In addition, we will redouble our
efforts to develop and make available engines ideally suited to fulfill the diverse requirements of various
applications by incorporating the experience and know-how that Kubota has gained over the years as a
manufacturer of a broad range of agricultural and construction machinery.
– 5 –

How is Kubota coping with the ever more stringent emissions regulations?
In 2011, Kubota developed diesel engines that cleared the Tier 4 Emission Regulations to receive the Tier 4
Interim Certification from the California Air Resources Board. In fact, Kubota became the first engine
manufacturer in the world to receive this certification for engines with a displacement of 4 liters or less.
As the world’s top brand of industrial engines in the category of 100 HP and less, Kubota is committed to
continue offering engines that adhere to the latest emissions regulations proclaimed in various markets around
the world.
What do you think should be done to further expand the market share of Kubota engines?
It is vital to build confidence among customers around the world and provide them with ease of mind.
This can be done by strengthening our sales and service networks. By doing so, their various products fitted
with our engines can continue to deliver an optimal performance throughout their service lives.
Based on your previous European experience, what do you feel is the main difference
in business styles between North America and Europe?
It is my feeling that European markets place an emphasis primarily on tradition while markets in North
America are not hesitant to introduce change.
Is there any message you wish to send to the Global Kubota Family?
Yes! I hope to continue counting on your warm support and guidance.
– 6 –

Kubota Essence
KUBOTA RICE TRANSPLANTERS
Models SPW-48C, NSPU-68C, and NSD8
SPW-48C NSPU-68C NSD8
Contributing to the Promotion
of Farm Mechanization in Asia
Not only has Kubota firmly established itself as
the world’s top brand in the farm machinery
market that includes tractors and combine
harvesters, it has also been taking an active part
in the positive promotion of farm mechanization.
Regarding the cultivation of rice, Kubota is
currently conducting a series of positive activities
in various Asian nations specifically designed to
stimulate the mechanical transplanting of
box-nursed rice seedlings using rice
transplanters. In fact, this reliable cultivation
method is enthusiastically supported in Japan
with the result that farmers adopting this method
are successfully producing high-quality rice at a
stably high yield level.
In the process of fulfilling the ever-rising needs for
mechanization in the cultivation of rice in various
parts of Asia, Kubota has introduced a wide range
of rice transplanters including the walk-behind
model SPW-48C 4-Row Rice Transplanter in 2007,
ride-on type model NSPU-68C 6-Row Rice
Transplanter in 2008, and the model NSD8 8-Row
Rice Transplanter in 2010.
The Kubota Times recently
interviewed General Manager
Ryuji Ochi of the Rice
Transplanter Engineering
Department and Mr. Yosuke Ueda
of the Farm Machinery Division’s
International Marketing
Department regarding the
development of Kubota
Rice Transplanters.
Mr. Ryuji Ochi
Mr. Yosuke Ueda
– 7 –

Responding to the Rising Need for Mechanization in Asia
In Asia where agricultural mechanization is undergoing rapid progress, what is your analysis of the trends
and changes in the market for rice transplanters?
Ochi: Even today, cultivation of the extensive wet-paddy fields throughout Asia still relies largely on manual
labor. However, as various Asian nations – such as China and Thailand – experience the ever-stronger
economic growth that results from fast-paced industrialization, the agricultural sector in those nations are
being hard hit by labor shortages. To overcome this trend, the impetus for expanding agricultural
mechanization has been growing. In China, in particular, agricultural mechanization is further stimulated
by governmental subsidies. One outcome of all this is that the demand for rice transplanters is growing
at a rapid pace.
What is the present status of rice transplanter usage?
Ueda: In Korea and Taiwan, rice transplanters are highly popular. However, in China their use rate hovers at
around 20% while the current percentage in other Asian markets is even lower.
Would you please explain the basic differences between manual and mechanical transplant methods?
Ochi: As for manual transplanting, it has three significant disadvantages:
• High labor costs for this labor-intensive method have a
negative effect on profit. Add to this the fact that
gathering a sufficient number of laborers is becoming
increasingly difficult.
• In the planting stage, irregular interval and depth have a
negative effect on ventilation and sunshine with the result
that both quality and yield suffer. In addition, the root
damage that can occur when seedlings are picked from
the nursery bed can negatively affect initial-stage growth.
• Including the use of chemical herbicides, ongoing crop
management costs are relatively high.
Mechanical transplanting, on the other hand, has three significant advantages:
• As a single operator is able to handle all operations in the
planting stage, the cost of labor is minimized while
operational efficiency is optimized. A walk-behind type
4-row machine, for example, is able to deliver a
performance that would otherwise require as many as 15
workers.
• Young seedlings are uniformly planted at regular
intervals at the ideal depth so that they are exposed to the
best possible ventilation and sunshine. Sound growth
results in crops of outstanding quality and yield.
• Not only are ongoing crop management tasks easier, a
reduced need for chemical herbicides contributes to
reduced costs.
– 8 –

Full-Scale Entry into the Asian Market
What are the key factors for promoting Kubota Rice Transplanter
models SPW-48C, NSPU-68C, and NSD8 into the Asian market?
Ochi: As agricultural machines utilized throughout Asia are subject to long hours of operation
to handle heavy-duty applications throughout the year, there is an emphasis on providing
maximum durability and simple structure. During the development of these three models,
therefore, machines previously used over long periods of time in the rice paddies of
target markets were thoroughly analyzed to reveal any and all examples of where
durability had to be improved. Then, the findings were innovatively incorporated into
overall product designs and thoroughly tested.
What customer segment is being targeted?
Ueda: In some areas demand comes from both individual users and contractors, but overall
contractors are the main customers.
The Popular Usage of Model SPW-48C
How do you explain the popularity of the walk-behind model SPW-48C?
Ochi: This entry-level product currently commands nearly 80% of market for rice transplanters in China and
Southeast Asia. Its features include reasonable price, a handy size that enables it to perform efficiently
and smoothly even when space is quite narrow, and exceptional ease of use. For a large percentage of
users, it is the first choice when taking the first step towards realizing higher efficiency and profit
through mechanization.
Would you please describe its characteristics in detail?
Ochi: In the very first place, its fuel-efficient OHV (Over Head Valve) 4-cycle gasoline engine features superb
combustion efficiency to keep running costs low. Lightweight and compact, it delivers reliably high
output while continuing to operate smoothly even in deep muddy
fields where the workload is heavy.
As for its travel performance, the large-diameter (660 mm) wheels
firmly grip the hardpan – even in deep muddy fields – to provide a
dependable drive force. With the Hardpan keeping the body afloat,
the Auto-Balance System enables the wheels to automatically
follow ground undulations with the result that the machine body
maintains a stable position that contributes to realizing precision
planting. Durability is also enhanced by the overall design of the
body that acts to minimize the possibilities of eventual damage.
Large-Diameter Wheels.
– 9 –

Maximum
Speed:
0.77
m/s
m/s
Model SPW-48C delivers a superb performance.
Formidable and Competitive Product Lineup
What sales points are unique to Kubota Rice Transplanters?
Rotary Transplanting Method.
Ochi: Kubota’s long years of experience is responsible for the technology ensuring that seedlings are planted as
gently and carefully as if with the human hand. This process incorporates two Transplanting Claws made
of stainless steel to pick seedlings up and the Push-Out Claws that eject the seedlings in order to securely
transplant them into the soil.
Another unique point is the enhanced maneuverability that
enables even first-time users to easily undertake transplanting
operations. The Main Switch and all essential levers - including
the Clutch Lever, the Planting Clutch Lever, the Shift Clutch
Lever, and the Accelerator Lever – are all conveniently located
within the easy reach of the operator.
Ueda: Only Kubota offers a product lineup consisting of 2-row and
6-row walk-behind models in addition to the 4-row model.
However, all three of these model types are not always available
in all of the various marketplaces.
Conveniently Located Levers.
– 10 –

Superb Operational Efficiency of
the Ride-On Type Rice Transplanters
Model NSPU-68C operates at a maximum transplanting speed of 1.62m/s.
Maximum
Speed:
1.62
m/s
m/s
How about the ride-on type Kubota Rice Transplanters?
Ochi: Both 6-row and 8-row models are currently available, but the mainstay is the reasonably
priced 6-row type model NSPU-68C that features a superb travel capability. Mounting a
liquid-cooled 2-cylinder, 4-cycle gasoline engine made in Japan, this model delivers the
dependably large power of 17 PS to realize a maximum Transplanting Speed of 1.62 m/s
that the highest currently available in this class. As a result, it delivers a superior operational
performance even in deep muddy paddies. Further, fuels costs are minimized by the
fact that fuel consumption is also the lowest in this class.
Ueda: The 4-Wheel Independent Suspension is another unique Kubota feature currently
unavailable from any competitor. Movements caused by undulations of the Hardpan are
faultlessly absorbed while the effects of impacts conveyed to either the machine body or
to the Transplant Units are reduced. In addition, the stable body posture made possible by
this feature contributes to an
excellent straight steering
capability.
As all four wheels securely
conform to differences in
underlying ground surfaces
wherever encountered, the
operator is able to concentrate
on the job-at-hand with total
ease of mind.
4-Wheel Independent Suspension.
– 11 –

Outstanding Maneuverability
What can you tell our readers about user-friendly characteristics?
Ochi: As movements –forward, reverse, and speed adjustment – are simply controlled by the HST Lever in a
responsive manner without requiring any clutch operation, maneuverability is outstanding. Another
user-friendly characteristic are the wide steps that contribute to making it easier for the operator to get on
and off as well as to replenish Seedlings.
Speed and directional
control with
the HST Lever.
Wide Step.
Top-of-the-Line Model NSD8
What are the strong points of the 8-row type model NSD8?
Ochi: Model NSD8 features a remarkable performance along with superior operational efficiency even during
heavy-duty applications. In fact, it is ideal for professional users to maximize profitability.
This model is equipped with the high-quality 3-cylinder Kubota Diesel Engine reliably made in Japan. Its
21 PS of power makes possible a swift Travel Speed of 1.65 m/s – the highest currently available in this
class. Tough and trustworthy, it dependably handles operations even in deep muddy paddies.
Maximum
Speed:
1.65
m/s
m/s
Maximum
Power:
21PS
Top rated professional model NSD8 delivers outstanding performance.
– 12 –

Highly Evaluated
How have users evaluated these products?
Ueda: On the whole, users consider Kubota Rice Transplanters to be significantly superior to
models available from competitors. Further, the Kubota Brand is such that it provides
confidence and ease of mind. Among the specific comments are those stating:
• Operations are much more comfortable with minimal fatigue being experienced as a result
of having been freed from the hard, tiring demands of manual transplanting operations.
• Operational efficiencies are incomparably superb in comparison to the manual
transplanting process.
• Initial worries were overcome based on the advice and support given by
Kubota representatives.
• Advantages of the Kubota Rice Transplanters include the superb servicing and support
offered – including the valuable guidance provided relating to optimal techniques for
raising seedlings in nursery trays.
Looking to the Global Market
What do you predict for Kubota Rice Transplanters outside of Asia?
Ueda: Varieties of rice are, of course, cultivated in various parts of the world including the Middle and Near East,
Mediterranean nations, and Africa. In view of this, modest international marketing activities have already
been initiated. Before going ahead full blast in global marketplaces, however, emphasis will continue to be
given to the Kubota presence in Asia due to the fact that the mechanization of rice transplanting methods in
many Asian countries is still in the early stages of implementation.
Multi-Function Models Ideally Meet Diverse Needs
What are the themes and perspectives for further spreading
the use of Kubota Rice Transplanters in Asia?
Ochi: It is felt that Kubota Rice Transplanters will not only become increasingly popular among
individual users, but also that the market for these outstanding products will further expand
to keep pace with the large-scale business growth being experienced by contractors.
In order to fulfill the diverse needs of users, it is essential to continue focusing on the
enhancement of durability for such parts as the Planting Arms that are exposed to severe
wear as well as to upgrading the ease of conducting inspections and performing maintenance.
Also under consideration is the development of multi-functional models capable of
dispersing fertilizers and chemical herbicides.
Ueda: I feel it is necessary to offer guidance to users to gain a deeper understanding of the advantages of the
mechanical transplanting of box-nursed seedlings utilizing Kubota Rice Transplanters. Of course, efforts are
constantly being made to positively contribute to Asian agricultural mechanization.
Thank you both for your insightful input regarding these outstanding Kubota Rice Transplanters.
– 13 –

DEALER IN THE SPOTLIGHT
Germany
Mr. Werner Nietfeld and
Ms. Waltraud Tramann
Managing Directors
Dealership:
Tramann+Sohn GmbH & Co. KG
(TSC)
Location:
Haselriege 6 / Etzhorn Oldenburg,
Germany 26125
Founded: May 1926
Main Product Lines:
Kubota Construction Machinery
Ditch Witch Horizontal Directional
Drilling Devices
Ditch Witch Trencher
Mr. Nietfeld and Ms. Tramann beside a Kubota mini excavator.
“Service is the key factor to achieve
and maintain customer satisfaction”
A History of Growth to Meet Emerging Market Needs
The history of TSC commences in May of 1926 when Mr. Fritz Tramann – not yet 21 years of age – started the
business dealing primarily with road construction materials. An interesting fact is that the company had to be
registered in the name of Mr. Tramann’s father as the founder himself was not yet legally of age.
In 1969, this energetic firm began to offer products manufactured by Ditch Witch of Oklahoma, USA. Today,
the main Ditch Witch products in the German Market are the Horizontal Directional Drilling Devices.
In 1981, Kubota Mini excavators exhibited at a small trade fair in Holland strongly impressed Mr. Dietmar
Tramann, Fritz Tramann’s son. So strong was the impression, in fact, that since 1982 Kubota mini excavators
have held a prominent position in the firm’s lineup of available products. Previously accustomed primarily to
– 14 –

large equipment, European contractors have been surprised and pleased by the compact Kubota mini excavators
that deliver powerful operational performances without requiring either a special license or a big truck for
transportation.
Besides its main location in Oldenburg, TSC today – under the guidance of Managing Directors Mr. Werner
Nietfeld and Ms. Waltraud Tramann – has four branch locations in northern Germany employing a professional
staff exceeding 70 employees to provide sales and service throughout that part of the country.
The dealership.
Growth in the market for Kubota mini excavators
In 1999, Kubota (Deutschland) GmbH (KDG) awarded TSC for its annual sales the previous year of
approximately 250 Kubota mini excavators. Since then, the growth of sales was rather constant until a market
slump in the German construction industry that began in late 2008 that lasted through 2009. After that, however,
growth has resumed with TSC recording sales of approximately 700 Kubota mini excavators in 2011.
Mr. Nietfeld and
Ms. Tramann at a staff meeting.
– 15 –

The relationship with customers
TSC customers highly evaluate Kubota products for their outstanding quality, dependability, and durability.
Further enhancing the image of the Kubota Brand are the positive efforts of the TSC dealer network. In fact, the
basic philosophy of TSC is to develop positive customer relationships and provide exceptional service.
Customers want and need their equipment to be in perfect operating condition at all times. That means
providing trained mechanics and/or spare parts as soon as they are needed. And that is why TSC maintains a
huge stock of spare parts and why 60% of its employees are Service Personnel.
According to Mr. Nietfeld, "Sales efforts are responsible for a customer purchasing the first excavator.
Thereafter, service is the key factor to achieve and maintain customer satisfaction.”
Service staff at work.
Hand-in-hand with Kubota
Kubota, as the equipment manufacturer, and TSC, as the dealer, have forged a strong partnership to ensure
maximum customer satisfaction.
– 16 –

C
T
Customer T estimonials: India
Kubota Compact Tractor
B2420
“Customer Testimonials” is a section highlighting the high level of appreciation
felt for Kubota products by various customers from around the world.
Featured in this issue are “Customer Testimonials” from professional users
of the model B2420 Kubota Tractor in various parts of India.
“I am now enjoying higher
yield and higher income
as well.”
The primary reason for choosing Kubota is the
combination of high output, large horsepower, and
high ground clearance. Thanks to these features,
I can now make fullest use of the European-made
high-performance sprayer with the result that I no
longer have to worry about bad field conditions or
even about sinking when it rains.
Vineyard
Mr. Rajesh
Bhaurath Deshmane
Fitted with Power Steering and 4WD, Model
B2420 is easy to handle and also moves around
swiftly. Since I bought this Kubota Tractor, I am
able to raise healthier vines so that I am now
enjoying higher yield and higher income as well.
Location: Pimpalgaon Baswant Nashik District
Crop: Grapes
Cultivation Area: 25 acres
Implements: Sprayer, Rotary tiller, Cultivator, Trailer
– 17 –

“I can keep operating costs
fairly low thanks to the superb
spraying performance
with the B2420.”
Vineyard
Mr. Madan
Daguji Pawar
Location: Mukhed Nashik District
Crops: Grapes, Corn, Wheat, and Sugarcane
Cultivation Area: 90 acres
Implements: Sprayer, Cultivator, and Trailer
I use the model B2420 Kubota Tractor primarily
for spraying operations. Making turns within the
vineyard are easy and efficient as this model is
fitted with Power Steering and 4WD. In fact,
operations are happily quite comfortable with a
significant reduction of fatigue. In addition, fuel
efficiency is optimal compared with other
similar tractors.
Since I started using the B2420, operating costs are
relatively low because all operations are completed
far more efficiently. Further, the amount of
fertilizer used and the frequency of spraying have
been significantly reduced.
“Since I started using the
B2420, yield has risen to
between 10% and 15%.”
It makes me very glad that the B2420 is so easy to
handle due to the fact that it is fitted with Power
Steering and 4WD. I can complete neater rotary
operations more efficiently than ever before.
Further, the resulting ideal condition of the soil
contributes to crops growing better.
Indeed, since I started using the B2420, yield has
risen to between 10% and 15%. In addition, the
ease and simplicity of handling operations along
with lower maintenance costs has resulted in
overall expenses becoming significantly lower.
Sugarcane
Fields
Mr. Balasaheb
Tukaram More
Location: Malwadi-2 Pune District
Crop: Sugarcane
Cultivation Area: 100 acres
Implements: Rotary Tiller, Sprayer, and Ridger
– 18 –

“As I am hoping to add
several more Kubota Tractors,
I need to start working out a
purchase plan.”
Banana
Plantation
Mr. Raghuver
Singh M. Suratya
Location: Chanwada-Chitpur Vadodara District
Crops: Bananas
Cultivation Area: 50 acres
Implements: Rotary Tiller
Since this plantation covers an extensive area,
I was constantly looking for a high-performance
tractor. Finally, I found the Model B2402 Kubota
Tractor to be ideal when using with a rotary. In
contrast to tractors I previously used, its engine
never overheats – even after prolonged hours of
operation. Moreover, Power Steering and 4WD
contribute to the operational speed being
much faster.
In spite of a slightly higher price tag, I’m sure I
made the right decision in choosing this Kubota
Tractor. And as I am hoping to add several more
Kubota Tractors, I need to start working out a
purchase plan.
“The operational efficiency
of the B2420 is incomparably
superior to previous experience.”
With plenty of legroom, the model B2420 is very
easy and comfortable to operate. Besides, the
operational speed is fast. Mainly for these reasons
I finally settled on the B2420 even though its price
is a bit higher.
I previously used oxen so that it was never
possible to cultivate deeply enough. On the other
hand, the weight and greater horsepower of this
Kubota Tractor now makes perfect cultivation
possible. Finally, operational efficiency is
incomparably superior so that yield and profit
have been enhanced.
Cotton
Plantation
Mr. Maheshbhai
Jagdishbhai Patel
Location: Por Vadodara District
Crops: Cotton
Cultivation Area: 10 acres
Implements: Cultivator
– 19 –

Kubota Aids Reconstruction
in Disaster Stricken Northeastern Japan
Ever since the 11th of March 2011 when the Great East Japan Earthquake
and the resulting tsunami struck Northeastern Japan, the entire nation
has been contributing to the reconstruction of disaster stricken areas.
The damage is so extensive, however, that much still remains to be done.
As one of Japan’s leading firms, Kubota is actively aiding in those
reconstruction efforts by uniting the energy of the varied parts of the
Kubota Group and its employees.
Donations
With a total value of approximately 500,000,000
JPY (6,400,000 USD), Kubota donated cash along
with twenty (20) units of construction equipment
to assist in dismantling damaged structures,
removing debris, etc.
The Promotion of Economic
Recovery in the Agricultural Sector
Kubota-related cafeterias in 14 locations around
the nation – including in Tokyo and Osaka – serve
rice, vegetables, and other approved agricultural
products from the disaster stricken areas as part
of the efforts being made to promote economic
recover in the agricultural sector.
Providing Job Opportunities
Kubota provides job opportunities for recent high school graduates to help ease the tough
employment situation in affected areas. During the first step of this process, twelve (12)
jobs were provided to recent technical high school graduates in the coastal area of the
Tohoku region. Providing such job opportunities is planned to continue indefinitely.
– 20 –

Forces of the Kubota Group United
The entire Kubota Group considers the preservation of the global environment to be a
vital theme. Under the Water & Environment Systems Consolidated Division are the
Pumps Division, the Pipe System Division, the Water Engineering & Solution Division,
and Kubota-C.I. Co., Ltd. Under the Social Infrastructure Consolidated Division are the
Electronic Machinery Division, the Materials Division, and the Steel Pipe Division.
Together, they took action to positively contribute to the smooth rehabilitation of
structures and facilities, the improvement of the environment as it effects daily life,
and the implementation of social infrastructure in disaster-hit areas.
The Water & Environment Systems Consolidated Division
Pumps Division
Donated Two Water Distribution Pump
Cars to the Agriculture, Forestry,
and Fisheries Department of Miyagi
Prefecture to provide support to Water
Distribution Plants in affected areas.
Pipe System Division
Promptly undertook the
repair of pipelines to
ensure a life supporting
supply of water.
Kubota-C.I. Co., Ltd.
Promptly undertook repairs to water
and gas lines. In addition, supplied
portable toilets
that proved to
be extremely
useful.
Water Engineering & Solution Division
(Sewage Treatment Plant Business Unit)
Delivered sewage disposal facilities to the
temporary housing locations in disaster-hit areas
and thereby contribute to a hygienic living
environment.
– 21 –

The Social Infrastructure Consolidated Division
Electronic Equipped
Machinery Division
Prompt action to repair the tracks of JR East – the
East Japan Railway Company – was indispensable
to reconstruction of the bullet train system.
Materials Division
Putting Kubota G piles in place prevented
landslides.
Steel Pipe Division
Featuring an outstanding Load Force coupled
with easy installation, Kubota Steel Pipe Piles
contributed to the ability to form reliable
structure foundations.
– 22 –

The Volunteer Activities of Sakai Plant Trainees
A total of 58 volunteers from the Kubota Sakai Plant – trainees who joined the company
in 2011 and their instructors – were dispatched to Kamaishi City in Iwate Prefecture from
the 23rd to the 28th of October 2011 as part of the company-wide aid being provided to
Disaster Stricken Northeastern Japan.
For these trainees, serving as volunteers provided a valuable opportunity to experience the
importance of helping disaster victims as they go about reconstructing their lives.
It also enabled the volunteers to contemplate the significance of the overall
company-wide contributions to reconstruction efforts in the disaster stricken areas.
The manual removal and sorting of debris
that construction equipment cannot deal
with in places where only the concrete
foundations of structures survived the effects
of the tsunami.
The rehabilitation of farmland requires the
particularly difficult process of removing
and sorting debris in order to be able to
resume planting in the future.
Undertaking the removal and sorting of debris at factory sites.
– 23 –

Kubota Generated Power in
a Miami Food Truck
From
the USA
One of the latest trends sweeping the USA is the Food Truck industry – a mobile kitchen that makes it
possible to prepare and vend food wherever and whenever.
A distributor of Kubota Engine America Corporation (KEA), Southeastern Power Products
[http://www.southeasternpower.com/] located in Pompano Beach, Florida, sold a Kubota Model
GL11000-USA Generator to Grill Master Cafe [http://www.grillmastercafe.com/] located in
Miami, Florida.
Compact, quiet, and fuel-efficient, this generator in the GL-Series of Generators – commonly called the
Lowboy II – is used to power the Food Truck lighting, air conditioning, freezers, refrigerators, fryers,
blenders, etc.
As the Food Truck craze continues to gain in popularity, so does the sale of Kubota Lowboy II Generators.
For more information about the Kubota GL-Series [Lowboy II] Generators, please visit the official
website: http://generator.kubota.jp/gl/spec_gl_usa.html
The Grill Master Cafe Food Truck.
– 24 –

VP Forklifts
From
Russia
Volzhskiy Pogruzchik, Ltd. (VP) – an exclusive manufacturer of diesel and electric forklifts – is located in
Nizhny Novgorod; colloquially shortened to Nizhny. Not only is it the fifth largest city in Russia as well as
the economic and cultural center of Central Russia’s vast Volga-Vyatka economic region, it is also the
administrative center of the Nizhny Novgorod Oblast and the Volga Federal District.
Designed specifically for the realities of operations in Russia, VP Forklifts are renowned for their quality
and reliability. Incorporating Kubota’s state-of-the-art Diesel Technology, Kubota Engines Models
D1803M, V2403M, V3300, and V3800-T in the range from 28 kW to 74 kW deliver all the power
required in several of the VP Forklift models and thereby contribute to excellent operational performances
during daily use in tough operating conditions.
VP selected these Kubota Diesel Engines for their exceptional reliability, low fuel consumption, and
remarkable durability. With both VP and Kubota maintaining such high standards, this is
an ideal partnership.
Line-up of VP Forklifts.
– 25 –

The Kubota presence in advertising media around the world
From the USA
The Kubota Tractor Corporation (KTC) has constantly and
consistently been committed to the maximum support of its
customers by providing the highest levels of product quality,
customer satisfaction, and marketing sales support.
The following campaigns are examples of recent KTC
marketing activities.
“Milestones and Money Back”
When KTC passed the important milestone of having
sold 1.5 million Kubota products in the USA, it
celebrated by proposing to give money back to its
customers through rebates. Specifically, this special
campaign offered customers throughout the USA
valuable Instant Customer Rebates on select new
Kubota products through the 31st of December 2011.
– 26 –

“Time to Buy: Year-End Kubota Deal Days”
It is, of course, always a good time to buy a Kubota product. However, the “Time to Buy” ad revealed that
“Now is a great time to buy – during the Year-End Kubota Deal Days.” This campaign succeeded in
positive sales during 4th Quarter of 2011 through a special finance offer of US$0 down along with 0%
A.P.R. financing for up to 5 years.
“Make the Cut, Keep Your Cash”
For both professional users and
homeowners alike, the top-quality Kubota
ZD Series Zero-Turn Mowers are an
excellent investment. The primary goal of
this print and digital campaign was to
stimulate sales with a special delayed
payment plan. Through it, customers were
enabled to place US$0 down while also
receiving 0% A.P.R. financing. In addition,
there would be zero payments due until
April 2012. This campaign, which began
on the 25th of September, continued
through the 31st of December 2011.
– 27 –

The 6th and 7th
Service Manager Meetings
At the facilities of the Kubota Farm and Industrial
Machinery Service Ltd. (KS) in Sakai City near
Osaka, the 6th Service Manager Meeting took
place from the 23rd through the 27th of January
2012 while the 7th Service Manager Meeting was
held from the 27th of February through the 2nd
of March.
Participating in the first meeting were 13
representatives not only from Kubota distributors
in Europe (KUK, KE, KDG, and KES), North
America (KTC, KEA, and KCL), and Australia
(KTA), but also from Kubota manufacturing firms
in the USA (KMA) and Germany (KTSE). Taking
part in the second meeting were 16
representatives from Kubota distributors in Asia
(KKR, KAMS, STA, SKC, SKSB, KVC, KPI,
and KESCO).
Participants of the 6th Service Manager Meeting
(Europe, North America, Australia).
Participants of the 7th Service Manager Meeting (Asia).
On the agenda of both meetings were reports from
KS staff as well as from distributor representatives
in attendance regarding the implementation of
decisions made at the previous Service Manager
Meetings. Following that, there were presentations
and discussions on a variety of topics including
“Challenges to be Undertaken”, “Quality Assurance
Businesses”, and the new theme of “Comparisons to
the Service Systems of Competitors”.
At all times it was clear that each and every one
of the participants was striving positively to
successfully achieve the goals set for
these meetings.
Participants pay keen attention to the presentation being made.
– 28 –

Topics
From Vietnam
The First Kubota
Mekong Delta Cup Competition
The 11 teams at the opening ceremony.
On the 8 th and 9 th of October 2011, Kubota Vietnam Co., Ltd. (KVC) sponsored its first Kubota Mekong Delta
Cup Competition for football. Taking place at Long Xuyen City in An Giang Province, Kubota dealer
representatives from around the Mekong Delta were divided into 11 teams.
While all the games were generally quite energetic, the final three matches were particularly hard fought.
Playing heated
games.
– 29 –

The Truong Phu Team won the championship.
The final match pitted the Truong Phu Team
against the Tan Khoa Team. As the victor
with a score of 4 to 1, the Truong Phu Team
was declared the Kubota Mekong Delta
Cup Champion for 2011.
The final match.
Mr. Satoshi Suzuki, KVC President, commented, “I am very happy that
we could promote positive communication among dealers in
circumstances somewhat different from those of business meetings. For
this event, dealers from around the Mekong Delta alone took part, but I
would like to invite many more teams from other areas to participate in
the future.”
Mr. Suzuki delivers greetings in Vietnamese.
– 30 –

KUBOTA GLOBAL UPDATES
KTC National Dealer Conference
From
2011
U S A
Held for the first time in three years, the Kubota Tractor Corporation (KTC) National Dealer Conference took place from
the 28th of September through the 4th of October 2011 in San Antonio, Texas. It was attended by 1,705 representatives
of 899 dealerships supporting the appeal to all related parties – including dealers and affiliates – to join efforts to realize an
ever-brighter future under the main theme of “Growing into the future together.”
Special guests from the Kubota Corporation – including Mr. Yasuo Masumoto (Representative Director, Chairman,
President, and CEO), Mr. Tetsuji Tomita (Representative Director and Vice President), Mr. Toshihiro Kubo (Director and
Managing Executive Officer), Mr. Satoshi Iida (Managing Executive Officer), Mr. Shigeru Kimura (Managing Executive
Officer), and Mr. Satoshi Machida (General Manager of Tractor Division) – unanimously stressed the growth strategy of
Kubota for the near future.
During the course of the conference, those in
attendance were introduced to new products, welcomed
to demonstrations and test rides, and given the
opportunity to place orders. In fact, the number of
resulting orders was unexpectedly high as a result of
emphasizing the main sales points and the competitive
edge of the new models.
This National Dealer Conference provided positive
momentum for KTC to tackle business expansion as a
result of further strengthening its relationship with dealers
in spite of tough business conditions resulting from a
hazy, unstable economic climate.
Mr. Masumoto (L) and Mr. Tomita address a conference.
Conducting a
field demonstration.
Participants pay keen attention to new products being introduced.
– 31 –

BOI Fair 2012
From
2012
Thailand
The BOI Fair is held under the auspices of the Thai Board of Investment (BOI) with the purpose of stimulating trust in Thai
industries through the demonstration of cutting-edge and innovative technologies with the goal of alluring further
investment to Thailand. Being held for the third time in 2012 after a hiatus of twelve years, it took place with the theme of
“Going Green for the Future” at the Impact Exhibition and Convention Center outside Bangkok and drew nearly 2.6
million visitors admitted free during the 16-day period from the 5th to the 22nd of January.
For this event, pavilions in the Outdoor Area beside Muang Thong Thani Lake included the Royal Pavilion, the Thailand
Pavilion, the BOI Pavilion, and outdoor pavilions operated by 39 global businesses. Indoors, 3,000 booths were set up for
participating companies to display their latest technologies. In addition, there were various seminars and business
conferences.
At the Kubota Pavilion, a wide range of products featuring Kubota’s innovative and cutting-edge technologies were
displayed and demonstrated under the theme of “For Earth, For Life”. Further, there were films introducing a broad range
of technologies and products that demonstrate the utmost attention paid by Kubota to achieve ever greater progress in
the areas of food, water, and the environment. Enjoying particular success among the well over 73,000 visitors to the
popular Kubota Pavilion was the demonstration of The Rice Color Sorter and Rice Cookers during which Sushi was
offered to one and all free of charge.
At BOI Fair 2012, awareness of Kubota agricultural
machinery was enhanced. Also enhanced was the
understanding of Kubota’s dedication in the areas of food,
water, and the environment.
Visitors gathered for the Sushi
offered by Kubota.
Inside and outside of
the Kubota Pavilion.
– 32 –

AGRITECHNICA 2011
From
2011
Germany
AGRITECHNICA is the world's leading exhibition for agricultural machinery. In 2011, this prestigious event took place
from November 13th to 19th at the world’s largest exhibition grounds that are located in Hanover. Altogether,
there were 2,704 exhibitors from 47 countries and a grand total of 419,212 visitors – 97,676 of them from nations outside
of Germany.
The Tractor Department of Kubota (Deutschland) GmbH (KDG) – participating for the first time – attracted avid visitor
attention to its 600m 2 booth showcasing several M-Series Tractors: six standard models ranging from 48 kW to 100 kW
and three special crop models ranging from 48 kW to 73 kW. Highlighting the maneuverability, power, features, and
operational performance of these machines was the slogan “Agile. Strong. Orange. Kubota.” along with various
eye-catching graphics.
Making its global premiere and projected to be launched in the German market towards the end of 2012 was the model
M135GX Kubota Diesel Tractor that is in the over 74 kW range and incorporates various innovative features including the
Diesel Particulate Filter (DPF) that contributes to minimizing emissions. In fact, this model is already in full compliance of
the new stage IIIB European Emission Standards.
The KDG Engine Division has taken part in
AGRITECHNICA for the past 28 years. In 2011,
its participation was in cooperation with I.M.A.
H.-D. Groeschler GmbH, the exclusive Kubota
Engine distributor in Germany. The main focus
of their booth was the model V3800-CR-TE4
Kubota Diesel Engine that complies with the
stringent EPA Interim 4 and EU Stage IIIB
emissions regulations.
Building on its success in 2011, KDG is already
looking forward to the next AGRITECHNICA
show in 2013.
The Kubota Tractor booth.
Visitors drawn to the Kubota products on display.
– 33 –

EIMA Agrimach India 2011
From
2011
i a
I n d
Over a period of three days from the 8th to the 10th of
December 2011, EIMA Agrimach India – a comprehensive
trade show of agricultural machinery – took place in Delhi
with the participation of numerous agricultural machinery
firms including Kubota Agricultural Machinery India Pvt.
Ltd. (KAI). Testifying to the ever-expanding market in India
for agricultural machinery, this trade show drew
approximately 25,000 visitors as compared to
approximately 18,000 previously.
At the Kubota booth that attracted numerous visitors
throughout the show, KAI displayed tractors, rice
transplanters, and combine harvesters. In fact, an
emphasis was placed on demonstrating and explaining
the rice transplanters that are expected to experience a
significant boost in sales throughout India.
Eager visitors crowd the Kubota booth.
A welcome outcome of this event is that the Kubota brand
successfully gained greater popularity. Looking to the
future, KAI plans to continue expanding its business with
the aim of making an ever more positive contribution to
the advancement of Indian agricultural mechanization.
CIAME 2011
From
2011
China
Demonstrations drew keen attention.
The China International Agricultural Machinery Exhibition (CIAME) has the longest history for such events in that country
as a result of having occurred regularly for over 50 years. From the 26th through the 29th of October, CIAME 2011 took
place at the Zhengzhou International Convention and Exhibition Centre. Altogether, there were over 1,600 domestic and
international exhibitors welcoming more than 114,000 visitors – a new record high.
At the Kubota booth, crowds of visitors were drawn to the line-up of displayed Kubota products that included tractors,
combine harvesters, rice transplanters, and other related products such as vegetable transplanters. Drawing special
attention were the demonstrations of the vegetable transplanters.
Kubota products on display.
– 34 –

BICES 2011
From
2011
China
BICES – the Beijing International Construction Machinery
Exhibition & Seminar – is the second largest construction
trade fair in China. In 2011, it was held from the 18th to the
21st of October with Kubota Engine (SHANGHAI) Co., Ltd.
(KESCO) taking part.
Drawing the attention of visitors to the bright, eye-catching
KESCO booth was an ample lineup of engines including
Kubota Diesel Engine Models V3800DICR-TIE3 and
V3307DI-T-E3B as well as models mounted on Kubota
construction machinery. In addition, KESCO displayed the
Kubota Diesel Engine Model V3800-CR-TE4 that had
received Tier 4 Interim Certification from the California Air
Resources Board on 1 July 2011 in compliance with
the Tier 4 Interim regulations coming into effect in 2012.
It should be noted that Kubota thus became the first engine
manufacturer in the world to receive this certification for
engines with a displacement of 4 liters or less.
BICES also provided an excellent opportunity for KESCO
executives to meet with representatives of leading Chinese
OEM firms – a positive step in KESCO’s sales promotion
activities aimed at achieving top share in the Chinese
engine market.
Enthusiastic
attention paid
to Kubota
engines on
display.
STA Commended as an Excellent
Japanese Business
Currently, 169 Japanese firms conduct business
operations in Kaohsiung City – the largest number of all
the foreign businesses located in that part of Taiwan.
On the 17th of November 2011, the Excellent Japanese
Business Commendation Ceremony – the second annual
event recognizing the contributions of Japanese firms to
exports, job creation, and society – took place in
Kaohsiung City. Selected to be honored were five firms
including Shin Taiwan Agricultural Machinery Co., Ltd.
(STA) – the Kubota distributor in Taiwan.
From
2011
Taiwan
Mr. Fujitani delivers
his greetings.
During the ceremony, the Mayor of Kaohsiung, the
Honorable Chen Ju, asserted “The growth of Japanese
businesses contributes positively to the growth of
Kaohsiung.” STA President, Mr. Teruo Fujitani, informed
those in attendance “STA has successfully been doing
business for 50 years counting on the kind support of
Taiwanese society. For the next 50 years, we aim at being
able to double our efforts in order to make further
contributions to the development of agriculture in Taiwan.”
Mr. Fujitani (4th from R) poses with the other
commendation winners.
– 35 –

Kubota Diesel Engines Receive
Tier-4 Interim Certification
From
2011
Japan
In keeping with an increasing worldwide awareness of the need to
conserve the global environment, Kubota has placed top priority on
ensuring the environmental compatibility of its products through the
reduction of any possible environmental impact.
As of 2012 in North America, Europe, and Japan, the new set of Tier-4
Emission Regulations has come into effect for engines with an output
range between 56 and 130 kW. As a responsible manufacturer, the
off-highway Kubota Diesel Engine Model V3800-CR-TE4 was developed
to be in full compliance with these regulations as soon as possible. So
successful were these efforts, in fact, that on 1 July 2011 Kubota received
the Tier 4 Interim Certification from the California Air Resources Board –
the first engine manufacturer in the world to receive this certification for
engines with a displacement of 4 liters or less.
At the same time, the Kubota 6.1 liter engines (model V6108 engines) also
received Tier 4 Interim Certification.
Liquid cooled diesel engine V3800-CR-TE4
Kubota Model FS200 Fertilizer Spreader
Introduced at SKC Dealer Meeting
From
2011
Thailand
Launched at the Siam Kubota Corporation Co., Ltd. (SKC) Dealer Meeting held in September of 2011, the durable, cost
efficient, and labor saving Kubota Model FS200 Fertilizer Spreader is the perfect partner to Kubota Tractors. As this
implement is expected to play an important role in the expansion of Kubota Tractor sales in Thailand, its introduction was
given a standing ovation.
The current primary target for this model is to enhance fertilizing efficiency among the palm trees and rubber trees
extensively cultivated in the southern part of Thailand. One outcome of this is that the usage of tractors in that part of the
country is expected to increase. Its versatility is also expected to arouse demand in neighboring Southeast Asian nations
where crop varieties similar to those in Thailand are raised.
Kubota plans to positively introduce this model into those nations based on market surveys, the use of sample sales, and
through any other positive means available. It further plans to offer other such versatile implements able to contribute to
the promotion of agricultural mechanization in Asia. In this way, the sales of Kubota products will be enhanced while trust
in the Kubota brands is strengthened.
FS200 delivers a superb performance.
Participants pay special attention to demonstrations.
– 36 –

KEA Introduces the New Model WG1605
Industrial Gas Engine at the ICUEE Expo
From
2011
U S A
Kubota Engine America Corporation (KEA) was pleased to introduce the new model WG1605 Industrial Gas Engine in
October of 2011 at the International Construction and Utility Equipment Exposition (ICUEE) held in Louisville, Kentucky.
This exposition is held in the fall every two years highlighting hands-on demonstrations of both construction and utility
equipment. Attendees are given the opportunity to operate equipment to gain first-hand experience with what is new in
the market.
At the exposition, the WG1605 attracted avid attention and interest proving that it is a significant addition to the lineup of
Kubota Industrial Gas Engines that includes the previously available models WG752 and WG972. Common features
include such high-performance standards as minimal carbon footprints along with low noise and vibration.
The WG1605 is a 1.5 liter engine with
a maximum industrial output of 41
kW at 3600 rpm for the LPG version
and 42.5 kW at 3600 rpm for the
gasoline version. It is also available
with a maximum industrial output of
36 kW at 3000 rpm for the LPG
version and 37 kW at 3000 rpm for
the gasoline version.
KEA is very excited about this new
engine and its future. By adding the
WG1605 to its already highly
regarded engine line, Kubota
demonstrates its continued growth in
the engine business.
Kubota engines on display.
KEA Hosts Tier 4 Training for U.S. Distributors
In November of 2011, Kubota Engine America Corporation (KEA) hosted two separate sessions of Tier 4 training for its
U.S. distributors. Each session lasted for three full days, and each welcomed approximately 25 attendees. In addition to
classroom instruction, there were live demonstrations and training labs. Topics included Tier 4 strategy, application
review process requirements, emissions regulations and requirements review, and an introduction to Kubota’s new
WG1605 Industrial Gas Engine.
With dedicated engineers from Kubota’s Service and Application Departments interactively assisting in the training, the
attending distributors departed with a thorough understanding of the 2012 and 2013 Tier 4 engines as well as having
become familiar with the look and performance of model WG1605. Along with live demonstrations, the WG1605 training
included such topics as engine specifications, installation instructions, the interface panel, and service tools.
After reviewing feedback, training sessions were deemed a success due to the fact that the distributors in attendance
found the sessions productive and informative.
– 37 –

Sri Lankan Kubota Combine Harvester
Distributor Visits Japan
From
2011
Sri Lanka
Established in 1878, Hayleys Agriculture Holdings Limited – located in Colombo, the commercial capital of Sri Lanka – is
one of that nation’s largest and most prestigious firms. In 2011, it became Sri Lanka’s exclusive distributor of Kubota
Combine Harvesters.
On the 11th of October 2011, Mr. Upali
Gangoda – the CEO of Hayleys Agriculture
Holdings Limited – was in Japan to visit the
Kubota Head Office in Osaka, the Sakai
Plant, and the Western Japan Parts
Center. In addition to meeting with Kubota
executives, Mr. Gangoda was able to
deepen his understanding of Kubota’s
innovative, leading-edge technologies.
In cooperation with Kubota, Hayleys
Agriculture Holdings Limited is taking steps
to expand the sales of Kubota Combine
Harvesters in Sri Lanka where rice is
primary crop and mechanization is
accelerating as the nation develops.
Mr. Gangoda at the Sakai Plant.
The 65th All Japan Dealer Meeting
From
2012
Japan
Approximately 4,100 dealers, distributors, and visitors from around the world as well as from all parts of Japan gathered
in Kyoto for the 65th All Japan Dealers’ Meeting on the 17th and 18th of January 2012.
Mr. Yasuo Masumoto, the President of the Kubota Corporation, delivered opening greetings as well as the Management
Policy for 2012. Special emphasis was placed on the need for the further globalization of Kubota business.
Next on the first day agenda was the commendation ceremony that presented Outstanding Sales Performance Awards
for 2011 to deserving dealers and distributors.
On the 2nd day, enthusiastic attention was directed to the innovative Kubota products on display and
being demonstrated.
Mr. Masumoto delivers his greetings.
Presentations drew enthusiastic attention.
– 38 –

Submissions to
“READERS’ FORUM” Welcome!
“Local Festivals and Traditional Events”
Readers are cordially invited to submit articles and photos featuring
“Local Festivals and Traditional Events” for publication in the Kubota Times.
Please e-mail submissions to madoka_iketani@nk.kubota.co.jp
This ceremony also takes place at temples and shrines
in every part of the country.
The photo below shows such an event with people
seeking to catch the beans that are being scattered
from the stage.
Example
from Japan The Bean-Throwing Ceremony
An integral part of the celebration of spring in Japan
is “Setsubun” – the Bean-Throwing Ceremony –
that occurs annually on the 3 rd of February. In the
evening that day, people chant “Out with the ogre
(evil)! In with the happiness!” while scattering
parched soy beans inside and outside their homes.
KUBOTA TIMES
Kubota In-Company Staff
Hitoshi Sasaki / Madoka Iketani:
Farm & Industrial Machinery International Planning &
Control Department
Sahori Kamiya / Yoshifumi Misaka / Fumiaki Taniguchi /
Yuichi Okuno: Tractor Export Department.
Kae Kojima: Engine Global Marketing Department
Motonari Asai / Kengo Ota: Construction Machinery Division
Ai Kotani / Hiroshi Shimada: Farm Machinery Division
Mitsuhiro Mitsuhashi:
Kubota Farm & Industrial Machinery Service Ltd.
Fumiyoshi Araki:
Kubota Machinery Trading Co., Ltd.
Yuya Hosono:
Farm & Industrial Machinery Related Products Division Sales Dept.
Creative Staff: Sunrise Proper Co., Ltd.
Editor: Tatsuo Miyoshi
Writer: Paul Faust
Design: Kazuko Iwamoto
Kubota Times
FIM International Planning &
Control Department
KUBOTA Corporation
2-47, Shikitsu-higashi 1-chome, Naniwa-ku,
Osaka, Japan 556-8601
Fax: 81/6/6648-3521
E-Mail: madoka_iketani@nk.kubota.co.jp
– 39 –

Questionnaire
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in the blanks or circle the most appropriate answer, and submit it to:
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Fax: 81/6/6648-3521
E-mail: madoka_iketani@nk.kubota.co.jp
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