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2 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> Cover Story<br />

PGMA opens S<br />

by Roy Victor R. Rosales<br />

Porac I<br />

PORAC, PAMPANGA — President Gloria Macapagal-Arroyo led the formal opening of the<br />

Subic-Clark-Tarlac Expressway’s (SCTEX) Porac Interchange that is seen to boost tourism<br />

and investment opportunities in the region, last <strong>Nov</strong>ember 25, 20<strong>09</strong>.<br />

The newly-opened Porac Toll Plaza<br />

(Right photo) BCDA President and CEO Narciso<br />

Abaya and BCDA Chairman Aloysius Santos<br />

welcomes President Gloria Macapagal Arroyo during<br />

the opening of the Porac Interchange. Looking on is<br />

Mabalacat Mayor Boking Morales and CORD-3 Sec.<br />

Ed Pamintuan.<br />

BCDA Board of Directors led by Chairman Santos (4th from the left) and P/CEO Abaya (right) graced the formal<br />

opening of the SCTEX’s Porac Interchange. (From left) EVP Isaac Puno III, Dir. Alvin Capino, Dir. Renato Valencia,<br />

Chairman Santos, Tollways Management Corp. President Ramoncito Fernandez, Dir. Rafael Azanza, Dir. Maximo<br />

Sangil, Dir. Gil Divinagracia, Dir. Gerard Seno and P/CEO Abaya.


Cover Story<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> / 3<br />

CTEX<br />

Interchange<br />

The President entered the SCTEX on her way to Porac and exited at the trumpettype<br />

Porac Interchange signaling the formal opening of the interchange. With her were<br />

2nd District of Pampanga Congressman Mikey Arroyo; Cabinet Officer for Regional<br />

Development 3 for Central Luzon (CORD 3) Edgardo Pamintuan; 1st District of<br />

Pampanga Congressman Tarzan Lazatin; BCDA President and CEO Narciso Abaya;<br />

Porac Mayor Rogelio Santos; DPWH Secretary Victor Domingo and BCDA Chairman<br />

Aloysius Santos.<br />

She then proceeded to Porac via the newly completed 5.8-km Porac access road<br />

and 40-meter bridge constructed by the Department of Public Works and Highways<br />

(DPWH). President Arroyo was accompanied by members of her official family.<br />

Abaya said the Porac Interchange will augur well for the town’s tourism and agribusiness<br />

sector. “We now have a seamless connection between Manila and Porac not to<br />

mention between Porac and the two major freeport zones Clark and Subic. This makes<br />

Porac more attractive to investors,” Abaya noted.<br />

Motorists from Manila entering SCTEX through the Mabalacat Toll plaza are<br />

advised to head towards the direction of Subic. The Porac Interchange will be the second<br />

interchange to the right or after the Clark South Interchange.<br />

Motorists from Subic and Bataan who want to go to Porac are advised to go straight<br />

until they reach the Porac Interchange (between the Dinalupihan and Clark South<br />

Interchanges). Likewise, for motorists coming from the North entering the SCTEX<br />

Tarlac Toll Plaza, the Porac Interchange will be the fifth interchange to the right,<br />

passing by the interchanges of Concepcion, Clark North, Mabalacat, and Clark South.<br />

The SCTEX Porac Interchange is the second of three additional interchanges<br />

constructed by BCDA that is set to open for commercial operations. The three<br />

interchanges are Clark South, Porac<br />

and Floridablanca. The Clark South<br />

Interchange was opened last April 5, 20<strong>09</strong>.<br />

The Porac and Floridablanca interchanges,<br />

although completed as of June 30, 20<strong>09</strong>,<br />

could not be opened for commercial<br />

operations pending the completion of their<br />

respective access roads. The construction<br />

of the access roads are being undertaken<br />

by the DPWH.<br />

1<br />

2<br />

1. The newly<br />

opened Porac Toll<br />

Plaza<br />

2. BCDA Chairman<br />

Aloysius Santos<br />

and CORD-3 Sec.<br />

Ed Pamintuan talks<br />

about the new<br />

interchange.<br />

3. SCTEX<br />

Spokesperson and<br />

Program Manager<br />

for Operational<br />

Support Services<br />

Robert Gervacio<br />

announce the<br />

arrival of PGMA.<br />

3


SCTEX bidders<br />

4 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> In The News<br />

January 4 to sub<br />

The <strong>Bases</strong> <strong>Conversion</strong> and Development Authority (BCDA) recently extended the deadline<br />

for submission of the bid to operate, manage and maintain the Subic-Clark-Tarlac<br />

Expressway (SCTEX) one month from the original deadline.<br />

BCDA Vice President & Chief Finance Officer Victor V.<br />

Zablan said the last day of submission of entries was extended<br />

from <strong>Dec</strong>ember 4, 20<strong>09</strong> to January 4, 2010, to give the six<br />

participating companies more time to prepare their bids.<br />

The BCDA announced the revised timetable of activities<br />

to the six bidders—namely, the Metro Pacific Tollways<br />

Corporation, STAR Tollways Corporation, Atty. Alvin B.<br />

Bugtas representing the Citra Group, San Miguel Corporation,<br />

Amicus Holdings, Inc. and IL&FS Transportation Networks<br />

Ltd. through a bid bulletin issued last <strong>Nov</strong>ember 27, 20<strong>09</strong>.<br />

Under the same advisory, the Issuance of Notice of Award<br />

was also moved from January 21 to January 22, 2010. The<br />

subsequent contract signing and Issuance of Notice to Proceed<br />

will be on February 22, 2010.<br />

Last 16 <strong>Nov</strong>ember 20<strong>09</strong>, BCDA opened the SCTEX data<br />

room at the Bonifacio Technology Center in Taguig City,<br />

following the bidders’ request that they be provided all the<br />

information needed to come up with an accurate and realistic<br />

offer. Five out of six bidders have visited the place and gathered<br />

such relevant data as the actual traffic volume and revenue,<br />

Expressing interest on the SCTEX were six<br />

tollway operators that attended the pre-bid<br />

conference last <strong>Nov</strong>ember 10, 20<strong>09</strong>. Inset<br />

photo shows the committee that handles the<br />

privatization of the SCTEX from BCDA led by<br />

VP for Finance and Chairperson of the Asset<br />

Disposition Program Committee Victor Zablan.


In the News<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> / 5<br />

rs given until<br />

bmit proposals<br />

traffic study and operations manual, Zablan said. A separate<br />

data room—for engineering plans, drawings and technical<br />

specifications—is also available at the BCDA construction<br />

and engineering project management office in Clark. Both the<br />

BCDA Taguig and Clark SCTEX data rooms are open to the<br />

bidders until <strong>Dec</strong>ember 23, 20<strong>09</strong>, except Sundays and holidays,<br />

Zablan said.<br />

Under the SCTEX privatization program, the winning<br />

bidder will enter into a lease or concession agreement with<br />

BCDA to manage, operate and maintain the SCTEX on “as is,<br />

where is,” basis for a period of 33 and a half years until 2043.<br />

The winning bidder will be responsible for the operational<br />

funding requirements in running the country’s longest tollway,<br />

including periodic maintenance and emergency works, which<br />

will be covered by a performance security.<br />

The private sector partner will also arrange for the<br />

insurance of the 93.77-kilometer toll road.<br />

BCDA will receive a semi-annual lease/concession<br />

fee from the winning bidder, amounting to either: the peso<br />

equivalent of yen-dominated JBIC/JICA loan debt servicing as<br />

well as all financing charges payable to BCDA 10 days prior to<br />

its due dates secured by a rolling five-year letter of credit; or<br />

20 percent of audited gross revenues whichever is higher.


6 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> Feature Story<br />

12 firms express<br />

interest in<br />

by Roy Victor R. Rosales<br />

JUSMAG property<br />

The state-owned <strong>Bases</strong> <strong>Conversion</strong> and Development Authority (BCDA) said 12 real estate<br />

developers have expressed interest in the 34.5-hectare JUSMAG property in Fort Bonifacio,<br />

Taguig that it is bidding out.<br />

BCDA vice president for business<br />

development Aileen R. Zosa said the 12<br />

real estate developers who expressed<br />

interest and purchased the Terms of<br />

Reference (TOR) for Volume 1–Eligibility<br />

Documents—for the Selection of BCDA’s<br />

Joint Venture Partner for the development<br />

and privatization of the JUSMAG property<br />

were: Filinvest Land Inc., Century City<br />

Development Corporation, Robinsons<br />

Land Corporation, Ayala Land Inc.,<br />

Megaworld Corporation, Nuvoland,<br />

Rockwell Land Corporation, Jones<br />

Lang La Salle Leechiu, IPM Realty and<br />

Development Corporation, The Rufino<br />

Group, JTKC Land, Inc., and San Miguel<br />

Properties, Inc.<br />

Ms. Zosa said the entire JUSMAG<br />

property is 35.5 hectares but the area<br />

subject of disposition under BCDA’s Asset<br />

Disposition Program Phase 3 comprises


Feature Story<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> / 7<br />

said property. Deadline for submission of eligibility requirements is January 14, 2010.<br />

Proponents declared eligible by BCDA are expected to submit their final technical and<br />

financial proposals not later than March 3, 2010.<br />

It would be recalled that the Supreme Court has denied with finality a motion for<br />

reconsideration by the Southside Homeowners Association Inc. (SHAI) of the high<br />

court’s previous decision allowing the <strong>Bases</strong> <strong>Conversion</strong> and Development Authority<br />

(BCDA) to take possession of the JUSMAG property in Fort Bonifacio.<br />

The resolution, handed down last <strong>Nov</strong>. 27, 2008 validated the SC ruling dated 22<br />

September 2006 that reversed an earlier decision by the Court of Appeals and effectively<br />

cleared development of the property of all legal barriers.<br />

It’s Napolcom’s responsibility to relocate PPSC<br />

<strong>Dec</strong>ember 1, 20<strong>09</strong><br />

MR. JORGE ARUTA<br />

Opinion Editor<br />

Philippine Daily Inquirer<br />

Chino Roces Ave., Corner Yague<br />

and Mascardo Sts, Makati City<br />

Dear Mr. Aruta:<br />

34.5 hectares with the remaining onehectare<br />

area allocated for civic or<br />

institutional use.<br />

She said that, of the 34.5-hectare<br />

area for disposition, 20.76 hectares are<br />

buildable, 2.02 hectares are reserved<br />

for recreation and open spaces, 0.62<br />

hectares is reserved for utilities, and 11.05<br />

hectares are reserved access lots, including<br />

the 0.97-hectare area reserved for the<br />

widening of Lawton Avenue.<br />

Ms. Zosa noted that the maximum<br />

allowable Gross Floor Area (GFA) for the<br />

said property is 1.383 million sq.m.<br />

The 34.5-hectare JUSMAG property<br />

subject of disposition is along Lawton<br />

Avenue in Fort Bonifacio, Taguig City<br />

at the back of posh Forbes Park. The<br />

Minimum Value/Price for the property is<br />

Nineteen Thousand Pesos (PhP19,000.00)<br />

per square meter. The BCDA is expected<br />

to generate at least P6.55 billion for the<br />

This refers to the letter of Mr. Melchor Amado Jr., published in the <strong>Dec</strong>ember<br />

1, 20<strong>09</strong> issue of the Philippine Daily Inquirer entitled “Why the shabby treatment of<br />

PPSC?” concerning the relocation of the Philippine Public Safety College (PPSC) in<br />

relation to the development of the property by the Megaworld consortium.<br />

First of all, allow us to clarify that the requested relocation of PPSC to a new site<br />

is the responsibility of the Department of the Interior and Local Government (DILG)<br />

and the National Police Commission (Napolcom) to the consortium led by Megaworld<br />

Corporation.<br />

The seven-hectare land in Fort Bonifacio where the PPSC is located is owned by<br />

Napolcom, which is under the Department of Interior and Local Government (DILG).<br />

The BCDA was merely designated to administer and supervise the development<br />

of the property with the Megaworld consortium as the developer if and when the<br />

property is cleared and delivered for development.<br />

The PPSC, which is also under the DILG, is supposed to relocate from the<br />

premises because PPSC does not own the land nor does it have a lease agreement on<br />

the use of the land.<br />

Under the Joint Venture contract, it is Napolcom’s responsibility to relocate<br />

PPSC and to deliver clean and vacant possession of the property to the developer.<br />

Thus, the issue is internal among the DILG, Napolcom and PPSC.<br />

In a series of meetings between PPSC, DILG and Napolcom, alternative<br />

sites were discussed and suggested, none of which were finalized. Recently, the<br />

developer—Megaworld Consortium—has already offered assistance to PPSC for their<br />

relocation.<br />

The DILG, Napolcom and PPSC are in the process of resolving the issue soon–<br />

so we could move on to the development of the said property–for the greater benefit<br />

of the country.<br />

Sincerely yours,<br />

(SGD.) LEILANI B. MACASAET<br />

Public Affairs Manager<br />

<strong>Bases</strong> <strong>Conversion</strong> and Development Authority (BCDA)


8 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> In the Base<br />

Aussie firm pours $6M for Clark Expo project<br />

CDC - Public Relations Department 11/23/20<strong>09</strong><br />

CLARK FREEPORT – The Clark Development Corp. (CDC) and an Australian firm have<br />

signed a lease agreement for the establishment of an educational facility, dubbed Clark<br />

Education City, inside the Clark Expo here.<br />

CDC President Benigno N. Ricafort said the state-owned<br />

corporation has signed a lease agreement with Australian<br />

International Training and Management Group Pty Ltd last week<br />

at the CDC Corporate Headquarters.<br />

Ricafort said the Australian firm will put up a $6-million<br />

educational facility that will offer vocational courses with<br />

Australian certification in the fields of hotel and restaurant<br />

management, plumbing, refrigeration and air-conditioning,<br />

electrical, auto-mechanical and construction.<br />

The CDC president added that the courses will be offered to<br />

foreign students from Korea , India , Nepal , China , Taiwan , and<br />

other surrounding countries.<br />

Ricafort said the construction work for the project is expected<br />

to be completed by next year.<br />

SBMA approves $20.45-M<br />

new projects<br />

SUBIC BAY FREEPORT — The Subic Bay Metropolitan Authority (SBMA) has recently<br />

approved 44 new investment projects in this freeport, with total committed investments worth<br />

US$20.45 million.<br />

The new batch of approvals, said SBMA administrator Armand Arreza, “signify the<br />

unfailing determination of the SBMA to generate more investments and create more jobs<br />

despite the global economic slowdown.”<br />

“To a great extent, the SBMA has been successful in sustaining the developmental<br />

momentum of the Subic Bay Freeport amid an unpredictable and unstable global<br />

economy,” Arreza said.<br />

“We hope the entry of new investments would lead to a more robust business<br />

climate at the end of 20<strong>09</strong>, and at the start of the coming year,” Arreza added.<br />

According to Stefani Saño, SBMA senior deputy administrator for business and<br />

investment, the bulk of new investments were made in August, when 24 firms proposed<br />

projects totaling $12.95 million.<br />

The following month, the SBMA gave the go signal for 20 other projects with<br />

projected investments of $7.5 million.<br />

Saño said the new investments are also projected to create a total of 765 jobs.<br />

Among the projects signed in August and September, the biggest committed<br />

investment came from Pure Petroleum Corp., which projected a $6.22-million<br />

investment for its business of importation, selling, storage and transshipment of<br />

petroleum products.<br />

The second biggest in terms of investment commitment was Subic Business and<br />

Technology College, Inc., which will put up $4.29 million for a learning center. The<br />

school shall offer short-term technical and vocational courses, as well as professional,<br />

and tertiary degree courses in various disciplines.<br />

Rounding up the top five investors in this batch are: Bonsure Evergreen<br />

International Corp., which shall put up $2.21 million for a food manufacturing business;<br />

Chifil International Import-Export Manufacturing Co., Inc., with $1.41 million for<br />

cigarette manufacturing, packaging, warehousing and transshipment; and Petron<br />

Corporation, with $1.02 million for the establishment of a gas station.<br />

Meanwhile, of the new business projects, Pure Petroleum and Chifil Internatinal led<br />

the pack in having the biggest number of jobs to be created, both at 100. Subic Business<br />

College came next at 50 jobs, followed by 40 for Bonsure and 35 for Petron.<br />

Saño also said that aside from the new projects, the SBMA also approved 22<br />

investor requests for renewal of lease or sublease agreements; seven proposals for<br />

additional facilities and eight for transfer of facilities; and 16 requests for amendments<br />

of business activities.<br />

SBMA Corporate Communications Group<br />

Among those who renewed their<br />

lease agreements with the SBMA were:<br />

Rizal Commercial Banking Corp., Subic<br />

International Air Charter, Inc., Vision Air<br />

& Sea Services, Inc., Sanritsu Technology<br />

Subic, Inc., and Nakayama Precision<br />

Industries Inc.<br />

Meanwhile, those who requested for<br />

additional facilities included Philippine<br />

Coastal Storage & Pipeline Corp.,<br />

Bataan Automotive Remanufacturing<br />

Corporation, R. Joseph Holdings Subic,<br />

Inc., Yong Travel & Tours & Marketing<br />

Co. Inc., and Racso Sizzler Foods<br />

Corporation.


In the Base<br />

CLARK FREEPORT – President Gloria Macapagal-Arroyo<br />

has cited this Freeport’s strong infrastructure capabilities in<br />

telecommunications, Information and Communications<br />

Technology (ICT), and the Business Process<br />

Outsourcing (BPO) industry saying “nothing<br />

beats Clark.”<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> / 9<br />

CDC - Public Relations Department 11/6/20<strong>09</strong><br />

President Gloria Macapagal-Arroyo:<br />

‘Nothing beats Clark’<br />

“We are now number three. In other<br />

words, after Metro Manila and Metro<br />

Cebu comes Metro Pampanga. That is<br />

where the market has brought us and as<br />

far as infrastructure is concerned telecom<br />

infrastructures, infrastructure needed for<br />

a good ICT operation, BPO operation<br />

wala nang makakatalo sa Clark,” said<br />

Ms. Arroyo in her speech during the 2nd<br />

National Information and Communication<br />

Technology (NICT) Summit 20<strong>09</strong>.<br />

The President was the guest of honor<br />

and speaker during the three-day event<br />

which runs from <strong>Nov</strong>. 5-7 at the Fontana<br />

Convention Center.<br />

The summit, which was hosted by<br />

the Metro Clark ICT Council (MCICTC)<br />

chaired by George Sorio, Sr. Executive<br />

Vice President of Cyber City Teleservices,<br />

Inc., was held in recognition of the<br />

important role of the ICT in advancing<br />

today’s growing business activities here<br />

and abroad.<br />

The Clark Development Corporation<br />

(CDC) and Cyber City have spearheaded<br />

the summit, which aims to realize Ms.<br />

Arroyo’s vision to make the <strong>Philippines</strong><br />

globally competitive in the ICT industry.<br />

CDC President Benigno N. Ricafort<br />

said the event is fully supported by the<br />

state-owned corporation as the Freeport<br />

is envisioned to be the center for the ICT<br />

industries and other related investment<br />

projects in the country.<br />

According to the Chief Executive,<br />

Central Pampanga, which consists of<br />

Clark, Angeles City, and Mabalacat, has<br />

outscored other provinces in the country<br />

in terms of telecommunications and ICT<br />

infrastructure thus, further expanding the<br />

Philippine cyber corridor.<br />

“Our cyber corridor started with<br />

Metro Manila up to Metro Cebu. And as<br />

Aerial photo of the Clark main zone<br />

part of this road map, you in the private<br />

sector together with the government<br />

expanded that cyber corridor from the<br />

two centers of excellence: Metro Manila<br />

and Metro Cebu, and we are very happy<br />

Central Pampanga consisting of Clark,<br />

Angeles and Mabalacat,” Ms. Arroyo said.<br />

“In fact, I congratulate Clark for your<br />

fast ICT growth, you have now 15,000<br />

ICT workers,” she added.<br />

Ms. Arroyo congratulated the<br />

private sector for collaborating with<br />

the government making the country at<br />

par with other international off shoring<br />

hubs as she cited the Philippine’s highly<br />

trainable English proficient IT-enabled<br />

management and manpower.<br />

“Indeed, the <strong>Philippines</strong> ranks as<br />

among the best off shoring hubs in the<br />

world because of cost competitiveness.<br />

Our having won the off shoring<br />

Destination of the Year Award again also<br />

highlights the growing importance of the<br />

Philippine IT-BPO industry in the global<br />

market,” the President said in her speech.<br />

The Chief Executive also said:<br />

“Today we are creating wealth by<br />

developing the labor-intensive, skills<br />

intensive service sector like BPO and<br />

tourism as the key growth sectors, just<br />

as I predicted during my first State of the<br />

Nation Address in 2001.”<br />

The President also cited the<br />

government’s efforts in initiating the<br />

three areas that gave ICT a central<br />

role in the country’s Medium-Term<br />

Philippine Development Plan. They<br />

are telecommunications infrastructure<br />

for cost-efficient Internet phone calls,<br />

ensuring an appropriate policy and legal<br />

environment through the creation of<br />

public-private sector task force on ICT,<br />

and the development of human capital “to<br />

close the digital divide.”<br />

“So today, where are we? Eight years<br />

later from when I said that ICT will be a<br />

growth sector of the future, from 4,000<br />

BPO workers in 2001, now it’s like around<br />

400,000 with good paying jobs that keep<br />

our young people at home rather than<br />

having to go abroad for a nice job. The<br />

BPO phenomenon speaks eloquently of<br />

our competitiveness and productivity,” the<br />

President said.


10 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> In the Base<br />

SUBIC BAY FREEPORT - Organizers of the 21st Philippine Advertising Congress (PAC)<br />

have praised the Subic Bay Metropolitan Authority (SBMA) and the City of Olongapo for<br />

their “crucial support” in the successful staging of the event at the Subic Bay Exhibition and<br />

Convention Center (SBECC) recently.<br />

Subic<br />

draws pra<br />

Ad Congress su<br />

Charmaine Canillas, chairperson of<br />

the Philippine Advertising Board, which<br />

manages the biennial Ad Congress, said<br />

that with the assistance from SBMA and<br />

Olongapo the event was successfully held<br />

even with only a three-week preparation<br />

period.<br />

“It was easy to simply duplicate what<br />

was done two years ago,” Canillas said,<br />

recalling the fact that Subic hosted the<br />

20th PAC in 2007 but again became the<br />

host this year after roads leading to Baguio<br />

City were damaged in the recent typhoons.<br />

“The SBMA really came out to<br />

help, and showed a very high level of<br />

professionalism. We expected it, and we<br />

knew they would deliver,” she added.<br />

Canillas also said the 21st PAC<br />

exceeded the number of delegates<br />

expected this year, drawing in more than<br />

3,000 participants, aside from thousands<br />

who separately came to Subic to witness<br />

the event’s culminating feature - the<br />

advertising industry’s Araw Awards.<br />

Canillas said the organizers were<br />

looking at less than 3,000 delegates this<br />

year, considering that the ad industry is<br />

still recovering from the global economic<br />

crunch.<br />

The “Ondoy-Pepeng” tragedy, she<br />

added, even compounded the scenario,<br />

forcing the 21st PAC committee to transfer<br />

the venue to Subic Bay with less than a<br />

month before the actual staging.<br />

SBMA Corporate Communications Group<br />

Surprisingly, the outcome exceeded<br />

the committee’s expectations, a visibly<br />

elated Canillas added.<br />

Aside from this, the 21st PAC<br />

committee also found a way to maximize<br />

the outdoor space at the SBECC, giving<br />

rise to a bigger exhibit area this year.<br />

According to Alvin Trono, one of<br />

the 21st PAC committee heads for venue,<br />

when it comes to managing convention<br />

facilities for their biennial meet, Subic<br />

comes close to being an ideal site.<br />

Trono, who helped organize the PAC<br />

installments previously held in Cebu,<br />

Baguio, and Subic Bay, said they always<br />

had an easier time preparing the venue in<br />

Subic, compared to other locations.<br />

“In terms of managing the facility,<br />

the best so far has always been Subic,”<br />

Trono said, pointing out that the Subic<br />

convention facility is capable of putting<br />

about 3,500 delegates under one roof.<br />

Other factors that give Subic its<br />

competitive edge are the abundant<br />

spaces available for exhibits, the green<br />

environment surrounding the venue, and<br />

the support of SBMA personnel, he added.<br />

Trono also suggested that Subic’s<br />

drive to become a top convention venue<br />

could be boosted if the freeport had more<br />

five-star hotels that could accommodate<br />

high-end customers who attend events like<br />

the Ad Congress.<br />

Ad Board ci<br />

Ope<br />

Registration<br />

Exhibit Area<br />

BCDA delegates Garry Cativo<br />

and Maricar Gay Villamil.<br />

ABS<br />

grac<br />

Araw


In Reviews the Base<br />

<strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong> / 11<br />

aises for<br />

uccess<br />

cites SCTEX<br />

tivo<br />

mil.<br />

Opening Night<br />

ABS-CBN talents were among other celebrities who<br />

graced the Ad Congress.<br />

Araw Awards Night held <strong>Nov</strong>ember 21.<br />

Philippine Advertising Board Committee<br />

Ad Board cites SCTEX<br />

The Ad Board official also noted the Subic-Clark-Tarlac Expressway (SCTEX)<br />

significantly helped in keeping a high attendance level in the congress, even as this<br />

year’s figure fell short of the record 3,423 delegates that attended the Subic congress in<br />

2007.<br />

“Delegates from Manila can go to Subic for the sessions they want to attend, and<br />

come back to their Manila offices right on the same day,” was how she described the<br />

ease brought about by the road network leading to this free port.<br />

Before the much awaited opening of the 21st PAC, the <strong>Bases</strong> <strong>Conversion</strong> and<br />

Development Authority (BCDA) ordered its SCTEX interim service provider led by the<br />

Tollways Management Corp. (TMC), to outline preparations so SCTEX will be ready<br />

for the said event.<br />

BCDA program manager for operational support services and spokesperson<br />

Robert C. Gervacio said early preparations must be made since more PAC delegates<br />

are expected to attend the four-day event and consequently use the country’s longest<br />

tollway.<br />

“We want the advertising CEOs and executives to have a seamless travel experience<br />

as we have always guaranteed,” Gervacio said.<br />

BCDA’s instructions to TMC came after the signing of the memorandum of<br />

agreement between the SBMA and the Ad Congress organizers officially designating<br />

Subic as the ad congress venue for this year.<br />

Gervacio said deployment of more traffic enforcers and determination of alternative<br />

traffic routes are among the basic steps TMC may undertake to ensure the smooth flow<br />

of traffic along the 94-kilometer stretch of the SCTEX.<br />

Though many delegates may book themselves within the SBMA facilities, some<br />

may opt to stay in Clark or somewhere else outside Subic. The participants will likely<br />

tour Central Luzon to take advantage of their four-day visit.<br />

“We will soon see these visitors shuttling between SBMA and the rest of Central<br />

Luzon’s economic hub and tourist destinations. Therefore, we want to be prepared,”<br />

Gervacio emphasized.<br />

Since storms that bring rains may hit the country until <strong>Dec</strong>ember, the more<br />

necessary it is for the BCDA and TMC to prepare, the SCTEX executive added.


12 / <strong>Nov</strong>ember-<strong>Dec</strong>ember 20<strong>09</strong><br />

Photo Gallery<br />

BCDA<br />

joins MIPIMASIA ‘<strong>09</strong><br />

The <strong>Bases</strong> <strong>Conversion</strong> and Development Authority and its subsidiaries<br />

(Clark Development Corporation, Clark International Airport Corporation,<br />

and Poro Point Management Corporation) recently joined the world’s<br />

leading Asian property market exhibit, the MIPIMASIA 20<strong>09</strong> held at the<br />

Hongkong Convention and Exhibition Center, Hongkong. The three-day<br />

event enabled BCDA to network with international business organizations<br />

and attract investors to locate in our BCDA administered freeport and<br />

ecozones.

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