Presentation By Mr. M.C. Goel
Presentation By Mr. M.C. Goel
Presentation By Mr. M.C. Goel
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Global Summit<br />
Green Revolution-II<br />
Growth Engine for Transformation<br />
ASSOCHAM INDIA at Hyderabad 15 th June 2011<br />
Mahesh Chandra <strong>Goel</strong><br />
Chief Executive Officer<br />
Agri Business & Farming Solutions<br />
Deepak Fertilisers And Petrochemicals Corporation Ltd.<br />
7’Th October,2010<br />
mcgoel@deepakfertilisers.com<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Green Revolution<br />
• 1944: Norman Borlaug, biggest contributor to Green<br />
Revolution joined Rockefeller Foundation team as the<br />
plant pathologist in Mexico<br />
• 1956: Mexico became self-sufficient in wheat<br />
production by growing more than 40 new, high yielding<br />
& rust-resistant varieties developed by Dr. Borlaug<br />
• 1960’s: Improved wheat varieties gave dramatic<br />
increase in yield in Mexico<br />
• Varieties more responsive to irrigation & chemical<br />
fertilizers<br />
• Soon new rice and maize varieties came up<br />
• 1970’s: spread to millions of third world farmers<br />
• 1990’s: 40% of all farms in third world<br />
- 75% Rice in Asia<br />
- 80% Wheat in third world<br />
- 70% Corn worldwide<br />
• Improved standard of living for millions people worldwide<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Green Revolution: Criticisms<br />
• Green Revolution hasn’t<br />
alleviated hunger<br />
• Economic power, land<br />
controlled by few<br />
• Technology benefited wealthy<br />
therefore, increased inequity<br />
• More hunger and more food<br />
at same time<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Green Revolution: Criticisms<br />
• Food Insecurity of poor not<br />
addressed<br />
• Cash Crops: food flows from<br />
the poor and hungry nations<br />
to the rich and well-fed<br />
nations<br />
• Was not sustainable<br />
- builds imbalance resource<br />
base on which agriculture<br />
depends<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
There are still problems<br />
• Need good land (mostly wealthy<br />
own)<br />
• Agrochemicals bad for health &<br />
environment<br />
• Expensive inputs: profits to<br />
global chemical companies<br />
• Rural people displaced from land<br />
• Mechanization reduced<br />
agricultural jobs<br />
• Not ecologically sustainable:<br />
depletes soil, pesticide race<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Second Green Revolution<br />
It has been reported that by 2020 “cereal<br />
production will need to increase by 41%,<br />
meat by 63% and roots and tubers by<br />
40%...without any significant expansion of<br />
agricultural area.”<br />
• Technology led:<br />
Focused on GM<br />
seeds<br />
• Labor intensive<br />
• Non Farm Agri Sector<br />
included<br />
• Resource<br />
Conservation<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Second Green Revolution - Concerns<br />
• To meet the challenge of increasing food<br />
insecurity<br />
• To deal with the new economic reality i.e. the<br />
dominant role of the private sector by<br />
commercializing its agricultural innovations<br />
• Food insecurity is grounded in poverty a way<br />
has to be found<br />
• To secure for poor farmers the productivity<br />
benefits of the new biotechnology,<br />
• Satisfying the share-holders of the lifesciences<br />
companies which are investing in this<br />
technology.<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Sustainable Agriculture Goals!!!!!<br />
• Environmental Health<br />
• Economic Profitability<br />
• Social and Economic<br />
Equity<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Yields Gaps of few Crops<br />
… a lot to be done<br />
Crops<br />
India<br />
Average<br />
Field<br />
Experience<br />
Best in<br />
India<br />
Best in<br />
World<br />
Yield MT/acre<br />
Country<br />
Banana 15.39 45.00 26.50 80.94 Mali<br />
Grape 9.50 14.00 12.00 12.00 India<br />
Mango 3.76 8.00 7.20 16.19 Cape Verde<br />
Pomegranate 5.94 12.00 10.00 16.50 Israel<br />
Orange/Mandarin 6.24 12.00 10.80 16.31 Guatemala<br />
Onion 7.78 16.00 10.00 16.86 Israel<br />
Potato 6.19 13.00 12.40 18.10 Netherlands<br />
Tomato 10.25 22.00 15.60 180.15 Netherlands<br />
Okra 3.37 6.00 4.40 7.64 Cyprus<br />
Gourd, beans 4.17 7.50 6.00 12.14 Albania<br />
Data source: For India: Rabo team and Indian Horticulture Database , For World: www.faostats.org<br />
Need to begin efforts right from the farms:<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited<br />
DFPCL
Concern: Soil<br />
• Depleting organic carbon contributes<br />
- Degradation of soil health<br />
- Soil texture<br />
- Decrease in productivity<br />
• Organization to look into<br />
- Data generation & tracking of soil<br />
nutrient changes<br />
- Nutrient status & uptake correlation for<br />
crops, progressively improve soil health<br />
• Need to improve the beneficial micro<br />
organisms to control soil pathogen<br />
causing the mortality of the standing<br />
crops<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
F & V- Food Safety Issues<br />
• Pesticide Residue levels - Minimum Residue limits are<br />
announced for F & V.<br />
• MRL had become a non-tariff trade barrier for European<br />
exports.<br />
• Biological – Insect infestation, fungal growth etc.,<br />
• Microbial contaminations – for select F & V.<br />
• An average consumer was demanding the safety<br />
guarantee of food that they were buying from leading<br />
retailers in Europe and UK.<br />
• Global GAP standard had come into force with the<br />
initiative of retailers as part of consumer assurance.<br />
Simultaneously Private initiatives eg Deepak GAP<br />
DFPCL<br />
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What a marketable produce should meet<br />
• Nutritional Value of produce<br />
• Safety of produce<br />
• Display of produce<br />
• Shelf-life of produce<br />
• Competitiveness of produce in the market<br />
• Sustainability towards environment<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Traceability & Transparency<br />
“Documented recall procedure to manage withdrawal of<br />
registered products from the market”<br />
MH06091207786<br />
Grower code gives<br />
traceability up to<br />
Country code<br />
State code<br />
District code<br />
Taluka code<br />
Farm code<br />
Farmer name<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
The thrust areas…<br />
• Diversification of Agriculture<br />
• Inter-cropping<br />
• Micro Management<br />
• Water Management<br />
• Organic Farming<br />
• Agri-Clinics and Agri-business Centers<br />
• Bio-Technology<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Challenges Ahead…..<br />
• Increasing productivity for increasing<br />
population<br />
• Balancing natural resources, equity &<br />
profitability<br />
• Threat of climate change<br />
• Employment and livelihood<br />
• Reducing malnutrition and under nourishment<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Suggestion…..<br />
Farmers’ Need<br />
Increased productivity<br />
Quality seed, agri inputs<br />
Need Addressed & To be<br />
Addressed<br />
Satisfactory results in food<br />
grains<br />
Attention required in pulses & oil<br />
seeds<br />
Work done in bajra, rice, maize,<br />
cotton, sunflower vegetables.<br />
Varietal improvement required in<br />
pulses & other oil seeds<br />
Suggestion<br />
• Advisory services with<br />
true focus on raising<br />
farm productivity & farm<br />
income<br />
• Linking farmers to<br />
appropriate market &<br />
creating access to<br />
premium market<br />
Marketable produce, Market<br />
Access, Price Realization<br />
Updated technology<br />
Needs fair & effective<br />
distribution for fertilizers<br />
Quality awareness is increasing<br />
Needs effective govt. policies on<br />
quality, safety & pricing<br />
Partial work done<br />
Needs focused attention on<br />
genetic resource conservation,<br />
soil health, input use efficiency,<br />
post harvest management<br />
• Diversification and<br />
optimum utilization of<br />
resources<br />
• Knowledge based<br />
agriculture enterprise for<br />
technology-led growth<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Suggestion…..<br />
Farmers’ Need<br />
Irrigation facility<br />
Agri Financing<br />
Storage infrastructure<br />
Measure to combat climate<br />
change<br />
Weather information<br />
Need Addressed & To Be<br />
Addressed<br />
Partially been taken care<br />
Attention required on water<br />
availability, its quality & modern<br />
technology for better water use<br />
efficiency<br />
Policy is in place<br />
Need fair, transparent & easy to<br />
reach financing system &<br />
effective crop insurance<br />
Available, needs updation in<br />
available ware houses to<br />
minimize post harvest losses,<br />
Special attention required for<br />
fresh produce<br />
Work not yet done, need to start<br />
from scratch<br />
Mobile forecast started<br />
Suggestion<br />
• Creation of knowledge<br />
through relevant<br />
research<br />
• Effective infrastructure<br />
e.g. storage, cold chains,<br />
supply chains & public<br />
distribution system<br />
• Improvising global cost<br />
competitiveness for farm<br />
produce<br />
• Production focusing<br />
minimizing rejects &<br />
increasing storability<br />
Need to extend coverage & its<br />
accuracy<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Shift-Product Promotion: Best Farm Management Practices<br />
Complete solution &Fair<br />
holistic guidance<br />
Who<br />
??<br />
Genetics &<br />
Nutrient Management<br />
Soil &<br />
Water Analysis<br />
Water Management<br />
Traceability<br />
Environmental<br />
Protection<br />
Safety & Hygiene<br />
Best<br />
Farm Management<br />
Practices<br />
Animal & Worker<br />
Welfare<br />
MRL<br />
Yield<br />
Pest Management<br />
Petiole Analysis<br />
PHT<br />
Quality Produce<br />
Results<br />
Higher Productivity<br />
Better Market Access<br />
Happy Farmer<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Key Steps to Encounter the Challenges<br />
1. Paradigm shift in attitude<br />
Yield Increase<br />
2. Orbit shift in crop husbandry<br />
Low input-low output<br />
Crop Nutrition Solution<br />
High input-high output<br />
3. Sustainable high Income & productivity – Prime Goal<br />
4. Guiding principle – Producing as per Market Need<br />
5. Flexible approach & quick modifications in approach matching to the<br />
dynamism of changing Consumer preferences – to be considered<br />
as important success indicator<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Summing up……………………<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
……Our dream<br />
Changing face & Pace<br />
Of<br />
Indian Agriculture<br />
…..<strong>By</strong> Making Indian Farmer Globally Competitive<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
SAARRTHIE Business Model<br />
Pillar – I<br />
Pillar – V<br />
Market needs<br />
based new<br />
product /<br />
practices<br />
development<br />
Pillar – II<br />
Pillar – VI<br />
Pillar – III<br />
“Making Farms Globally Competitive in Cost & Quality of Agri Produce ”<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited<br />
22
Conclusion…<br />
The very fact that some people are not been privileged in<br />
getting the benefit of Green Revolution (inadequate food<br />
supply & balanced nutrition) brings into question whether<br />
the Green Revolution has fulfilled its social objectives.<br />
So, overall I feel that India, has not taken the complete<br />
benefit of Green Revolution whereas further ample<br />
opportunities are thrown open to us with emerging<br />
technologies & good scientific talent<br />
….Hoping for diversified growth, fast implementation &<br />
political willingness to reap benefit of Green Revolution II<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited
Thank You<br />
Thank You for your time and attention<br />
DFPCL<br />
© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited