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SIGHTINGS
The Sightings Editor has been very busy shoveling
snow, pulling out stuck cars with his Series II-A
88”, splitting wood and banking foundations.
That’s so he can lug the bundles of mail into the
house to work on Sightings. They do make for
great reading on a cold winter’s day.
Let's kick into the new year with a reminder of
the rules:
Rule # 1 - All Sightings receive recognition
and our appreciation, but not necessarily a mug.
We reward only those Sightings that capture
the unique qualities of Land Rovers and their
owners, and display them in a distinctive way.
Rule #2 - If your Sighting does not really
surprise you, it won't surprise us, either, and you
won't get a mug. We're delighted, but not
surprised, that Land Rovers appear in British
television programmes, British publications,
films with British themes, and shows about
African safaris. You shouldn't be surprised,
either, and should consider looking for other
ways to get a coffee mug.
Rule #3 - At an ever-changing date before
publication we close off the Sightings. If we've
mentioned the Sighting in an earlier issue, we
won't mention it again. If you're new to the
family of Land Rover enthusiasts, you may not
have seen your Sighting in an earlier issue.
Rule #4 - We're not outfitting your kitchen.
If you qualify, please remember - one mug per
Sighting per issue.
Rule #5- Sightings that are Land Rover
references in books go to our Literary Land
Rover editor for mention, but only when space
permits.
Rule #6 - Psst... if we can't read you name
and address because of atrocious penmanship,
we can't recognize your Sighting nor send you a
mug. Psst...E-mail submissions - remember we
can't send a mug by e-mail. Send us your real
name and shipping address, too.
Rule #7 - Grudgingly, very grudgingly, the
Editor admits he might make an error. Let me
know if you think you've been jobbed, but all
decisions of the Editor are final.
Perfectly timed for the Christmas season
was the inclusion of a tree ornament with a 109”
SW pictured on it. James Dargan, Plymouth, MA
noted it in the Gumps catalogue and received two
for Christmas. When Tessco electronics wanted
to answer the question “Where can SCADA go?”
they let the sight of a 109” SW traveling alongside
a pipeline answer the question. Eric Allen,
Burtchville, MI, saw the ad.
J Crew adheres to a certain look and style
for its clothes and catalogues; Land Rovers fit
them well. The November catalogue features a
red Series Rover, taken on the Isle of Skye.
American firms do know how to appeal to
Anglophiles in the US. Jeff Jambers, Corpus
Christi, TX, Tim Silva, Quantico, VA, Robin
McKelvey, Kennett Square, PA and Paul Hai,
Necomb, NY, all noted the use of the Land Rover.
Rule #2 aside, we are surprised.
When Field and Stream magazine wanted to
assure readers that its website had the most
informed opinions of hunting and fishing goods,
it chose the front of a Defender 90 to signify
expertise. Mike McNulty, Arcadia, FL and
Thomas Castalado, Lakewood, NY noted the
inclusion.
Sports Illustrated includes ads on its
website for Rock Resorts which scrolls photos of
exotic locations. One includes a sand-colored
Military Lightweight carrying distinctly civilian
passengers – unless the British Army has now
added bikinis to its official uniform styles. Robin
McKelvey, Kennett Square, PA, noted the
Sighting. Eric Sousa, Melrose, MA, spotted a
Defender 130 Fire Engine at work on
Foxnews.com. We’re assuming the work was in
the UK?
BraeVal makes sporting shirts, and in
a simple ad in Shooting Sportsman magazine,
displays a shirt, a passport and a key with
a Green Oval keychain, notes Bernard
McMahon, Washington, DC. Spicing up an
article on English hunting clothing, Esquire’s
Black Book includes a Series I in the photo
spread, reports Chris
Whybrew, Phoenix, AZ. Mike
Burwell, Dade City, FL, noted a
Defender charging up a hill
in a Globetrotter episode on
mountain biking in Cyprus.
Land Rovers are familiar
vehicles in Costa Rica; they were
once assembled there in
the 1960’s and an aggressive
distributor keeps bringing in
Defenders, Discoverys and
Range Rovers. So it’s not
a surprise that when the Tico
Times wrote a story on
adventure tourism in Costa Rica,
there’s a Defender 90 in one
photo. Gerald Snyder,
Minnetrista, MN, sent in the
article.
Delta Airlines wants you to
vacation in Costa Rica, too,
so they’ve included a partial shot
of a Series Land Rover on their
website promoting their
vacation packages. Paul
Hester, State College, PA, and
Ben Bailey, Portland, OR, captured
the Sighting for us. Hans
Salinger, Arlington, VA, noted
that the T. Jeffrey Safari
Company, advertising in SCI’s
Journal of Big Game Hunting,
includes the profile of a Series
Rover in their logo.
The trailer for the new
movie The Bucket List, about
two men fulfilling their dreams
in the last days of their lives,
includes a Defender 90. “What a
way to go out,” noted spotters
Josh and Marion Peklo,
Davidson, NC. Douglas
Shepard, E. Sarasota, FL, was watching the
Disney Channel film The Little Vampire with his
son, Chandler, who was the first to spot a
Discovery Series II in the movie.
In one of the least-expected Sightings
received, Gary Cook, Fort Wayne, IN, noted that
the Louisville Ladder website features one of
its products on a Discovery Series II. More
expected was the use of Series Land Rovers at
play in Africa in a Ford “Lionman” commercial,
notes Terry Immm, Winnipeg, Manitoba.
Harbor Marketing in the UK wanted to bolster the
image of G H Bass, the one-time Maine footwear
manufacturer, in England so they used a
Defender 110 in their British ads. John Crouse,
Arvada, CO, sent us a copy of the ad. Watching
CSI-Miami one night, Ray Young, Romney WV
was dismayed that the Range Rover shown in the
beginning of the show was eliminated from the
action when it was set ablaze. Jim Salyers, Jr,
King George, VA, spotted a Series 109” in an
online video clip from Iraq.
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