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Visitors to the show may also be in with a chance to win the<br />
ultimate wintery prize of an Icelandic Adventure together with a<br />
chance each day to win an adrenalin-filled off-road day at a Land<br />
Rover Experience Centre in the UK.<br />
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BRITAIN 'S MOST PRACTICAL 4x4 DISCOVERED<br />
The Land Rover Discovery 3 has been named Britain's most practical<br />
4x4 in a test conducted by Planet 4x4 Magazine.<br />
In the first assessment of its kind, the Discovery 3 scored an<br />
impressive 93 points out of a total 100 and beat off competition from<br />
the Mercedes GL, Audi Q7, Nissan Pathfinder and Lexus RX.<br />
"This is a great achievement for the Discovery, which has proved<br />
time and time again it is three cars in one. It has now won nearly 100<br />
awards since launch in 2004, making it one of the most decorated<br />
SUVs ever," said John Edwards, Land Rover UK managing director.<br />
Alan Kidd, editor of Planet 4x4 added: "This is probably the most<br />
intense scrutiny a group of 4x4s has ever been put under. Our testers<br />
crawled all over each of the 38 vehicles, examining every last detail of<br />
what makes a car easy to live with.<br />
"There are some incredibly clever packaging solutions out there<br />
- but nothing to beat the Discovery 3. From its handy double glove<br />
box to its brilliant seat-folding system, it sets the standard for load<br />
carrying and does a proper job of taking seven fully grown adults. It's<br />
a perfectly executed example of how a vehicle's interior should be,<br />
and richly deserves the title of Britain's Most Practical 4x4."<br />
The seven-seat Discovery 3 GS is available on the road from<br />
£29,815 which includes a CO2 offset for the first 45,000 miles.<br />
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LAND ROVER OFF-ROAD TRAINING FOR NATIONAL<br />
GRID ENGINEERS<br />
Land Rover has won a contract to deliver a dedicated training<br />
programme for National Grid Wireless, the leading provider of large<br />
scale transmission infrastructure to broadcasters and mobile<br />
telecommunications operators in the UK. The training course has<br />
been developed to enable engineers who drive 4x4 vehicles to cope<br />
with adverse conditions on and off road.<br />
The National Grid Wireless announcement comes hard on the<br />
heels of an order to supply 49 Discovery 3 vehicles to the Highways<br />
Agency, the organisation responsible for maintaining and operating<br />
England's motorways and major A roads. Land Rover will be<br />
providing expert tuition for the Highways Agency.<br />
Land Rover's UK Marketing Director, Andy Griffiths, said: "We<br />
work with emergency services, police, and ambulance teams across<br />
the country. With nearly 60 years of experience in overcoming the<br />
elements and negotiating any terrain, we have a wealth of experience<br />
to share with organisations such as National Grid Wireless.”<br />
Peter Sanders, General Manager, Operational Services, at<br />
National Grid Wireless, added: “This specifically tailored training<br />
programme will ensure that the company’s field operations team has<br />
the knowledge and ability to use 4x4 vehicles safely and effectively;<br />
in all weather conditions and terrains.”<br />
There are nine Land Rover Experiences throughout the UK, each<br />
with its own unique off-road course featuring some of the most<br />
challenging surfaces and terrain any driver could encounter. They<br />
provide the perfect setting in which to develop confidence and skill<br />
under expert tuition from highly trained instructors.<br />
Land Rover supplies a quarter of the global aid agency market<br />
and is involved in numerous important conservation programmes<br />
worldwide, which are hugely beneficial to local communities.<br />
Without the use of Land Rovers, some of their rescue missions<br />
or emergency operations would be impossible.<br />
Nearly two-thirds of the Land Rovers produced since 1948 are<br />
still being driven, many in conditions where no other vehicle is capable<br />
of being used.<br />
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LAND ROVER FREELANDER 2 VOTED SCOTTISH Photo SUVCurtesty OF THE of<br />
Ford Media<br />
YEAR 2007<br />
The Land Rover Freelander 2 has won the title of Scottish SUV of the<br />
Year at the Association of Scottish Motoring Writers' (ASMW) annual<br />
awards ceremony in St Andrew's this evening.<br />
The all-new Land Rover Freelander 2 received the majority vote<br />
from the ASMW members in this category, fighting off competition<br />
from the new Honda CR-V, the Nissan X-TRAIL, Subaru Tribeca,<br />
Citroën C-Crosser, Peugeot 4007 and the Mitsubishi Outlander.<br />
Presenting the award, ASMW President Stephen Park said:<br />
"Numerous new SUVs have been launched during the past 12 months.<br />
Some offer unrivalled off-road ability, others refined on-road<br />
manners, some dwarf everything else on the road while others are<br />
smaller than some family hatchbacks. But ultimately, one 4x4<br />
impressed the judges more than all the rest. Winning by a bigger margin<br />
than any other category winner, our choice looks good, feels good<br />
and has real pedigree breeding."<br />
Land Rover UK's managing director, John Edwards, said: "We are<br />
absolutely delighted to win this award for Freelander 2 from the<br />
Association of Scottish Motoring Writers. It is yet another testament<br />
to its dynamic design, all round capability and its smart and spacious<br />
interior package."<br />
"Scotland is an important area for Land Rover's UK business,<br />
with sales up 21 per cent so far this year. The geography of the region<br />
means that an SUV is a practical choice for many customers."<br />
The Freelander 2 is on-sale at Land Rover dealerships throughout<br />
the UK, priced from £20,935, including the contribution to offset<br />
carbon dioxide emissions. It has already sold over 15,000 units in the<br />
UK this year.<br />
The biggest selling model is still the TD4 manual with a combined<br />
fuel economy figure of 37.7mpg and CO2 emissions of<br />
194g/km.<br />
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