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Land Rover Corporate Info 10-07
LAND ROVER REVEALS 60th ANNIVERSARY DEFENDER
SPECIAL EDITION AT THE BRITISH RED CROSS BALL
Land Rover will celebrate its 60th anniversary with a new special
edition of the iconic Defender – the SVX.
The Land Rover Defender SVX was unveiled for the first time by
Zara Phillips at the British Red Cross Ball in London earlier this
evening. The world's first SVX has been donated by Land Rover UK to
the British Red Cross to auction at the ball.
"The Red Cross association with Land Rover goes back to 1954,
when Land Rover supplied a vehicle to the British Red Cross for use
in Dubai as a mobile dispensary," said James Johnstone, chairman for
the British Red Cross Ball. "We are thrilled that Land Rover continues
to support our vital humanitarian work today. Funds raised from
auctioning this vehicle will go towards the work of the Red Cross in
the UK and overseas, which this year has included the UK floods,
Darfur Crisis and ongoing HIV work in Africa."
While most of the 25,000 Defenders produced each year are
working tools for everyone from farmers and foresters to aid
agencies, the SVX is the most stylish and feature-packed version that
Land Rover has ever produced.
Special Edition Features:
With metallic black paintwork and subtle satin black graphic
decals, the Defender SVX will be available in both 90 soft-top and
90 station wagon versions. Distinctive exterior features have a
contrasting silver finish, such as the unique 'Defender' and 'SVX'
badges, tubular side-steps, and the bold surround for the front grille
and new, clear-lens headlamps. All vehicles will also feature new,
‘diamond turned’ five-spoke alloy wheels, a reinforced aluminium
front undershield and clear LED rear lights.
Photo Curtesty of
Land Rover
To bring the SVX interiors right up to date, they are equipped
with custom-designed Recaro front seats, distinctive alloy gear knobs,
a new audio system (with subwoofer and USB socket), iPod cradle
and Garmin satellite navigation. The soft-top models are especially
eye-catching, with a metallic silver tubular cage that supports a
tailor-made, removable black fabric hood. This encloses a flat
load-space and a spare wheel stowed behind the front seats,
reminiscent of the very first open-top Land Rovers. Each SVX model
for the UK will also come fitted with an individually numbered plaque,
i.e. 001.
"The Defender SVX looks very different to a spartan 1948 Land
Rover, but it's still an essentially practical vehicle that will enable you
to go almost anywhere," says Phil Popham, Land Rover's managing
director. "The new and much more refined diesel engine introduced
earlier this year has been a great success with customers, and for
those who want the ultimate Defender, we thought that the SVX
special edition would be an ideal way to mark Land Rover's 60th
birthday."
A total of 200 SVX vehicles will be made available in the UK- 140
two-seat Defender 90 soft-tops and 60 four-seat 90 station wagons.
Production of the Defender SVX will start in Spring 2008, with
deliveries to customers starting from early summer for soft-tops and
later in the summer for station wagons. Prices will be announced
later in the year.
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LAND ROVER HITS THE SLOPES
Land Rover has become the Official Vehicle Supplier to this
year’s Metro Ski and Snowboard Show in the Grand Hall, Olympia
from 24 – 28 October.
Land Rover marketing director, Andy Griffiths explained: "This
will be the first time Land Rover has taken part in the show and we’re
really excited about it. Land Rover vehicles are perfectly suited to
wintry conditions and therefore where better to showcase their abilities."
Also making its debut at the show will be the Land Rover
Burton Rail Jam. This live action feature includes a real ski slope and
Europe’s top snowboarders showing off their skills over a rail fixed
over the roof of a Range Rover Sport. Spectators will be able to keep
warm in one of the slope's chalets, sipping a hot cup of Land Rover
Coffee. The Land Rover Fashion Show forms another major attraction
at the event, where cutting edge winter sportswear will be modelled
on the specially designed catwalk incorporating a Range Rover
Autobiography and Discovery 3 TDV6 HSE.
The Range Rover Autobiography offers the freedom to express
your own distinct taste through a wide choice of optional colours and
materials creating a vehicle that is as individual as its owner. The
Autobiography programme is available when you specify either the
Range Rover Supercharged or TDV8 diesel Vogue SE.
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