GREENLAM LAMINATES
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BRAND IDENTITY MANUAL<br />
It is intended to provide a detailed reference and guidelines to the fundamental components and usage of<br />
the Greenlam Laminates logo and other brand related visual units. The aim of the manual is to ensure<br />
consistency of approach and integration of diverse elements of the brand. The main objectives of this<br />
manual are to help:<br />
• Provide comprehensive and cohesive instructions for using the Greenlam Laminates logo<br />
• Offer simple and quick ways of creating identifiable graphic cues<br />
• Augment consistency through standardised visual identity for higher impact and visibility<br />
• Impact the commercial sustenance of the brand by enhancing brand recall<br />
• Carve an image that is in sync with the brand’s objectives and philosophy
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