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Recommendations Factory Visits for Digital Marketing <strong>Training</strong> Programme in Delhi - Gurgaon 1. These SMEs should be provided a complete handholding to help them build their dedicated marketing departments that should be able to implement the integrated marketing strategy (using traditional as well as digital channels) in a phased manner. 2. A collaborative digital marketing strategy can be made and implemented at the state or SME cluster level for promoting the brands of individual companies in the domestic as well as export markets through a common platform. 3. A new dedicated Website can be created to provide these companies with regular educative information using multimedia technologies. Raman Media Network (RMN) Company can offer its services for carrying out this project. 4. It is extremely difficult to implement technology solutions without having good knowledge of English language. Exclusive English language training programmes should be organized for SMEs. 5. As marketing activities will be effective if the marketing content is strong, all business units need to acquire business communication skills. Special soft skills and business communication skills programmes should be organized for these business units. For this, Raman Media Network (RMN) Company can offer its services. 6. Digital marketing must be introduced as a compulsory subject in the local educational institutes that produce workforce for plastics manufacturing units. Raman Media Network (RMN) Company can offer its services to introduce these courses. Raman Media Network (RMN) Company can offer its services to make end-to-end strategy to help SMEs use digital platforms effectively to promote their businesses in the domestic as well as export markets. 8
The strategy will cover content and communications needs of different companies along with human resource development areas. Feedback Highlights of the feedback provided by participants: “Web 2.0 was a revelation, awareness to digital marketing enlightening” “We will give now more importance to the website and improve its content.” “Came to know of many new ways of marketing, still to apply and check the results” 9
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