Download File Training on Digital Marketing for ... - UNIDO-ICAMT

Recommendations
Factory Visits for Digital Marketing <strong>Training</strong> Programme in Delhi - Gurgaon
1. These SMEs should be provided a complete handholding to help them build their dedicated
marketing departments that should be able to implement the integrated marketing strategy (using
traditional as well as digital channels) in a phased manner.
2. A collaborative digital marketing strategy can be made and implemented at the state or SME cluster
level for promoting the brands of individual companies in the domestic as well as export markets
through a common platform.
3. A new dedicated Website can be created to provide these companies with regular educative
information using multimedia technologies. Raman Media Network (RMN) Company can offer its
services for carrying out this project.
4. It is extremely difficult to implement technology solutions without having good knowledge of English
language. Exclusive English language training programmes should be organized for SMEs.
5. As marketing activities will be effective if the marketing content is strong, all business units need to
acquire business communication skills. Special soft skills and business communication skills
programmes should be organized for these business units. For this, Raman Media Network (RMN)
Company can offer its services.
6. Digital marketing must be introduced as a compulsory subject in the local educational institutes that
produce workforce for plastics manufacturing units. Raman Media Network (RMN) Company can offer
its services to introduce these courses.
Raman Media Network (RMN) Company can offer its services to make end-to-end strategy to help SMEs
use digital platforms effectively to promote their businesses in the domestic as well as export markets.
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