Download File Training on Digital Marketing for ... - UNIDO-ICAMT
Download File Training on Digital Marketing for ... - UNIDO-ICAMT
Download File Training on Digital Marketing for ... - UNIDO-ICAMT
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Report <strong>on</strong> <strong>Digital</strong> <strong>Marketing</strong> <str<strong>on</strong>g>Training</str<strong>on</strong>g> Programme <strong>for</strong> SMEs in Delhi NCR<br />
C<strong>on</strong>ducted by Raman Media Network<br />
December 2012<br />
A.1 Preamble<br />
The objective of the programme was to spread awareness am<strong>on</strong>g small and medium enterprises (SMEs)<br />
in the plastic sector <strong>on</strong> the use of digital technologies to improve their marketing processes while<br />
targeting domestic as well as export markets.<br />
Schedule<br />
The programme covered about 20 plastics manufacturing units in Delhi NCR during December 2012.<br />
Faculty<br />
Mr. Rakesh Raman, Raman Media Network (RMN)<br />
A.2 Methodology<br />
• Presentati<strong>on</strong> using computer-based audio-visual c<strong>on</strong>tent (submitted)<br />
• Distributi<strong>on</strong> of printed literature <strong>on</strong> the course c<strong>on</strong>tent (submitted)<br />
• Field visits to meet individual units selected by <strong>UNIDO</strong> <strong>ICAMT</strong> to address their specific issues related<br />
to digital marketing<br />
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