Download File Training on Digital Marketing for ... - UNIDO-ICAMT

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Digital Marketing Education Program by RMN Company ANNEX-1 Digital Marketing Methods There are various digital components that can carry your brand content and deliver it to the consumers. You need to customize your content for a particular component. Website is the most important of these components that companies or brands must have for all their brand communication needs. You can also have a smaller Website – called a microsite – for a sub-brand or a particular brand campaign. A microsite resides within a Website. Similarly, a blog (also called Weblog) can be an independent Website or part of a site for a company. Blogs are also used to regularly communicate with your buyers, employees, suppliers and others. Blogs are used to regularly communicate with your buyers, employees, suppliers and others. As you have seen that direct mailers are widely used by traditional marketers to stay in touch with buyers, the direct mailing in digital marketing is done through electronic direct mailers or eDMs. This is a very effective digital method for marketing your products and services. On the mobiles side, mobile messaging is a widely used marketing technique while mobile applications, mobile games, mobile social networking are also used for mobile marketing. Moreover, press releases for media communications, corporate and product videos, animations, etc. are among the other methods used for digital marketing. The high-end marketing content components may include infomercials, digital comics, Webisodes, and Internet memes. The high-end marketing content components may include infomercials, digital comics, Webisodes, and Internet memes. All these components are like content vehicles that travel on the Internet or mobile networks to deliver your content to the consumers. As these content vehicles are not useful without content, you can see that content is the backbone of any marketing exercise. Page 12 of 18
Digital Marketing Education Program by RMN Company ANNEX-1 Digital Advertising As we have seen in traditional marketing, advertising is among the most popular forms of brand promotion. Digital media offers multiple ways to companies that they can use to advertise their products and services. Digital ads can be in the form of banners, embedded links or plain text. The banners are created in standard-sized rectangles or squares that appear as still images, videos or animations on Websites. Embedded links and text links are also among the ad formats that give users more information when they click on them. All ads in different formats are linked (or hyperlinked) with other Web pages that carry detailed information about a company, its products and services. All ads in different formats are linked (or hyperlinked) with other Web pages that carry detailed information about a company, its products and services. Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012 You can advertise through ad exchanges that work as online, automated interfaces between advertisers and publishers. You can also directly contact the publishers of media properties to display your ads. Similarly, you can advertise through search engines. The search engine ads appear alongside the search results when a user is searching for some information related to your brand or industry. Page 13 of 18
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