Download File Training on Digital Marketing for ... - UNIDO-ICAMT

Digital Marketing Education Program by RMN Company
ANNEX-1
Digital Marketing Methods
There are various digital components that can carry your brand content and deliver it to the consumers.
You need to customize your content for a particular component.
Website is the most important of these components that companies or brands must have for all their
brand communication needs. You can also have a smaller Website – called a microsite – for a sub-brand
or a particular brand campaign. A microsite resides within a Website.
Similarly, a blog (also called Weblog) can be an independent Website or part of a site for a company.
Blogs are also used to regularly communicate with your buyers, employees, suppliers and others.
Blogs are used to regularly communicate with your
buyers, employees, suppliers and others.
As you have seen that direct mailers are widely used by traditional marketers to stay in touch with buyers,
the direct mailing in digital marketing is done through electronic direct mailers or eDMs. This is a very
effective digital method for marketing your products and services.
On the mobiles side, mobile messaging is a widely used marketing technique while mobile applications,
mobile games, mobile social networking are also used for mobile marketing.
Moreover, press releases for media communications, corporate and product videos, animations, etc. are
among the other methods used for digital marketing.
The high-end marketing content components
may include infomercials, digital comics,
Webisodes, and Internet memes.
The high-end marketing content components may include infomercials, digital comics, Webisodes, and
Internet memes.
All these components are like content vehicles that travel on the Internet or mobile networks to deliver
your content to the consumers. As these content vehicles are not useful without content, you can see that
content is the backbone of any marketing exercise.
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